Table of Contents

What is Pure Chat

Pure Chat is a web-based live chat product that adds a real-time messaging widget to websites so businesses can answer visitor questions, capture leads, and support customers without phone calls. The platform focuses on an easy setup flow: sign up, install a small snippet or plugin, and start chatting from a browser or mobile app.

Compared with competitors, Pure Chat targets simplicity and cost-effectiveness. Intercom and Drift emphasize richer product messaging, automation, and lifecycle features that scale for larger teams. LiveChat and Zendesk Chat offer deeper enterprise controls and reporting, but often with higher starting prices. Tawk.to competes on price by offering a free tier, while Pure Chat positions itself between basic free services and the higher-priced enterprise offerings.

Pure Chat performs well for teams that need an approachable chat workflow, mobile handling, and straightforward customization without heavy setup. It is particularly suitable for small support teams, sales-focused sites, and businesses that want fast deployment and predictable monthly pricing.

How Pure Chat Works

The Pure Chat widget installs on a website via a JavaScript snippet or supported CMS/plugin; once installed, incoming chats appear in the Pure Chat web app or mobile apps for iOS and Android. Agents can respond live, use canned responses, and route conversations to teammates, all within a single shared inbox.

Workflows commonly include proactive greetings, visitor identification from pre-chat forms, and canned-response templates for FAQs. Teams can also send chat transcripts by email or continue conversations via SMS if the account plan includes SMS credits, enabling follow-up when visitors leave the site.

Pure Chat features

Pure Chat centers on real-time messaging, widget customization, canned responses, mobile management, and light analytics. Recent updates emphasize mobile app functionality and easier widget editing, making it faster to match chat appearance to a brand.

Let’s talk Pure Chat’s Features

Mobile apps

Pure Chat provides mobile apps that let agents manage conversations on the go, receive push notifications, and respond quickly from smartphones. Mobile handling helps small teams stay responsive outside the office and maintain continuity when switching devices.

Canned responses

Saved replies let agents answer common questions without retyping information, improving response speed and consistency across conversations. Teams can share canned responses or keep them private per agent for personalized workflows.

Widget customization

The widget editor controls colors, size, position, text fields, and behavior on desktop and mobile, so chat can be styled to match a site and reduce friction for visitors. Customization helps maintain brand consistency and improves the customer experience during the conversation.

Visitor tracking and basic analytics

Pure Chat captures visitor details, page history, and chat transcripts to help agents contextually respond to inquiries and to measure chat volume and response times. These insights support staffing decisions and identify high-traffic pages that generate chats.

Team inbox and routing

Conversation routing assigns chats to available agents or shared inboxes, enabling multiple teammates to collaborate and hand off chats without losing context. Presence indicators and chat assignment rules help prevent overlapping replies.

SMS messaging and follow-up

Certain plans include SMS credits that let teams continue conversations off-site when visitors provide a phone number, useful for follow-ups and notifications. SMS integration extends chat reach beyond the browser and supports customers who prefer text communication.

With these features combined, Pure Chat gives small and mid-sized teams a focused live chat stack that covers real-time replies, brand-aligned chat appearance, and mobile coverage for distributed teams.

Pure Chat pricing

Pure Chat uses a subscription model with tiered plans aimed at small to mid-sized businesses. Pricing shown on the product pages includes a Growth plan and a Pro plan, and Pure Chat also offers a time-limited free trial of the Pro plan.

Monthly Billing:

Growth – $49 / Month (Support ONE website, Users: 4, SMS: 100)

Pro – $99 / Month (Support UNLIMITED websites, Users: 10, SMS: 1000, Remove Pure Chat Logo)

Free Trial – $0 for 30 days (Try the Pro plan: Users: 10, SMS: 1000, Remove Pure Chat Logo)

Annual Billing:

Annual rates are not listed in the public content above; many SaaS vendors provide annual discounts on request. Check Pure Chat’s current pricing options or contact sales for annual billing and multi-year discounts.

Enterprise

Enterprise – Custom pricing (Advanced needs such as higher SMS volume, SSO, dedicated support, or SLA requirements typically require a custom quote). For enterprise inquiries, see Pure Chat’s contact and sales information.

What is Pure Chat Used For?

Pure Chat is used to convert website visitors into leads and to provide immediate customer support via a chat interface. Marketing and sales teams use proactive chat invites to capture contact details, while customer support teams use live chat to resolve issues faster than email.

The tool is also used for lightweight customer engagement workflows, such as collecting feedback, scheduling calls, and handling order or product questions. Because it includes mobile apps and optional SMS, Pure Chat supports teams that need to manage conversations across devices and return to threads after site visits.

Pros and Cons of Pure Chat

Pros

  • Simple setup and onboarding: The installation uses a small snippet or plugin and agents can begin responding from a browser or mobile app within minutes, reducing time-to-value for small teams.
  • Mobile-first handling: Native iOS and Android apps let teams manage chats away from the desk and keep response times low for distributed or on-call staff.
  • Customizable widget: The editor provides control over look and behavior so the chat experience can match brand style and desktop or mobile layouts.
  • Predictable pricing with SMS options: Tiered plans include defined user seats and SMS credits, making it easier to forecast costs for chat and follow-up messaging.

Cons

  • Limited advanced automation: Compared to tools focused on product-led messaging, Pure Chat has fewer built-in automation features for multi-channel campaigns and customer lifecycle orchestration.
  • Basic analytics and reporting: Reporting covers chat volume and response metrics but lacks some advanced dashboards and custom reporting found in enterprise platforms.
  • Scaling to large teams: Large customer support operations may prefer vendors with deeper contact-center capabilities and advanced routing or workforce management features.

Does Pure Chat Offer a Free Trial?

Pure Chat offers a 30-day free trial of the Pro plan. The trial includes Pro-level user seats and SMS credits so you can test unlimited website support, removal of the Pure Chat logo, and higher SMS volume before committing to a paid plan; sign up through Pure Chat’s current pricing options to start the trial.

Pure Chat API and Integrations

Pure Chat supports integrations with common workflow and analytics tools and can be extended through developer APIs and webhooks for custom workflows. Integration options commonly include platforms for notifications and automation, enabling connections to CRM or messaging tools.

Key integrations often used with Pure Chat include Slack, Zapier, Mailchimp, and analytics platforms like Google Analytics, which allow teams to forward chat events, create automation, or synchronize leads. For details and developer guides, review Pure Chat’s integration and developer resources.

10 Pure Chat alternatives

Paid alternatives to Pure Chat

  • Intercom – A broader customer messaging platform that combines chat with in-app messaging, product tours, and advanced automation for lifecycle marketing.
  • Drift – Focuses on conversational marketing and sales workflows with bots, routing rules, and revenue-oriented automation.
  • LiveChat – A mature live chat vendor with multi-channel support, advanced reporting, and a full agent workspace for larger teams.
  • Zendesk Chat – Integrated into the Zendesk suite, providing chat alongside ticketing, knowledge base, and support workflows.
  • Freshchat – Part of the Freshworks family, offering chat, campaigns, and bot automation that tie into CRM and support products.
  • Olark – Simple live chat with reporting and automation features suitable for small to medium-sized businesses.

Open source alternatives to Pure Chat

  • Chatwoot – An open source customer engagement platform with inbox features, multichannel support, and self-hosting options for teams that want control over data.
  • Rocket.Chat – A flexible open source messaging platform that can be adapted for customer chat and internal collaboration, with self-host capabilities.
  • Live Helper Chat – A self-hosted live chat solution offering real-time messaging, visitor tracking, and customizable widgets.
  • Mibew Messenger – Lightweight open source live chat software aimed at simple installations and basic chat workflows.

Frequently asked questions about Pure Chat

What is Pure Chat used for?

Pure Chat is used for real-time website messaging and lead capture. Website owners use it to answer visitor questions, convert visitors into leads, and provide faster support than email.

Does Pure Chat have a free trial?

Yes, Pure Chat provides a 30-day free trial of the Pro plan. The trial includes Pro-level user seats and SMS credits so teams can evaluate the full feature set before buying.

Can Pure Chat be customized to match my website?

Yes, Pure Chat includes a widget editor for customization. You can adjust colors, size, position, and text fields to align the chat widget with your brand and site layout.

Does Pure Chat integrate with other tools like Slack or Zapier?

Yes, Pure Chat integrates with common tools such as Slack and Zapier. These integrations enable notifications, lead forwarding, and automation that connect chat events to your existing workflows.

How many users and websites does each Pure Chat plan support?

Plans are tiered by user seats and website support. For example, the Growth plan lists Users: 4 and Support ONE website, while the Pro plan lists Users: 10 and Support UNLIMITED websites; check Pure Chat’s current pricing options for exact seat and site limits.

Final verdict: Pure Chat

Pure Chat is a straightforward live chat solution that emphasizes fast setup, mobile handling, and widget customization, making it a solid choice for small to mid-sized businesses that need reliable real-time visitor engagement. Its tiered plans with included SMS credits and a 30-day Pro trial make it simple to evaluate and adopt without a long procurement process.

Compared with a free competitor like Tawk.to, Pure Chat trades off cost for a more polished mobile experience and predictable plan structure; Tawk.to remains attractive for budget-conscious teams because it is free, while Pure Chat’s $49 / Month Growth plan provides more controlled user limits and support options. For teams that require more advanced automation or enterprise reporting, platforms like Intercom or LiveChat may be a better fit, but Pure Chat delivers a practical balance of features, usability, and mobile-first operation for many small support and sales teams.