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GoTo: An Overview

GoTo is a platform of cloud communications and IT support products that bundles business phone, contact center, webinar hosting, and remote endpoint management for organizations of all sizes. The suite aims to serve customer-facing teams and IT departments with a consistent set of tools for voice, video, and remote support, as well as integrations into common productivity and CRM systems.

Compared with RingCentral, GoTo focuses more heavily on bundling remote IT support and webinar capabilities alongside telephony; RingCentral leans toward unified communications as a primary telephony-first offering. Against Zoom, GoTo matches meeting and webinar capabilities while adding contact center and remote endpoint management in the same vendor stack. Compared with Cisco, GoTo targets small to mid-market and MSPs with simpler procurement and managed support options rather than large-scale enterprise telephony implementations.

All of this makes GoTo a practical choice for organizations that want one vendor to cover phone systems, customer contact centers, webinar programs, and remote IT support. It works especially well for companies that need integrated remote support and customer engagement tools without assembling multiple point products.

How GoTo Works

GoTo delivers its products as cloud-hosted services accessible via web, desktop, and mobile apps. Administrators provision users and services from a central management console, assign voice numbers and routing rules, and integrate the suite with identity and CRM providers to centralize user management and contact records.

Customer service teams use the contact center module to route calls and digital channels to agents, apply IVR and skills-based routing, and access agent controls in a single interface. IT and managed service providers use the remote support tools to establish secure remote sessions, push updates, and monitor endpoints, while marketing and events teams use the webinar product for scheduled and on-demand events.

What does GoTo do?

GoTo’s platform combines core communication features with remote IT capabilities. Core offerings include a cloud-based business phone system, a contact center platform for multi-channel support, GoTo Webinar for large-scale events, and remote IT support tools inherited from LogMeIn. The suite also includes analytics, security controls, and integrations with common business systems.

Business Phone System

The business phone product provides cloud PBX features such as call routing, voicemail, number porting, mobile and desktop softphone apps, and administrative controls for users and extensions. It benefits distributed teams by delivering consistent call handling and shared phone features without on-premises telephony equipment.

Contact Center

The contact center supports inbound and outbound voice, digital channels, skills-based routing, and workforce management integrations to help teams handle spikes and schedule agents. Supervisors get live monitoring and reporting to manage service levels and agent performance across channels.

GoTo Webinar

GoTo Webinar offers tools for scheduling, registration, attendee engagement, polls, Q&A, and analytics to run webinars from small sessions to large broadcasts. The platform integrates with marketing and CRM systems to capture leads and feed event data into nurture workflows; explore GoTo Webinar for details on features and event controls.

Remote IT & Endpoint Management

Remote support and endpoint management let IT teams and MSPs establish secure remote sessions, troubleshoot devices, deploy patches, and run scripts across fleets of endpoints. These tools include unattended access, session recording, and role-based permissions to keep support secure and auditable.

Integrations and APIs

GoTo includes integrations with calendars, CRM platforms, and collaboration tools so meetings, contacts, and support sessions flow into existing workflows. For developers, explore the GoTo integrations directory to see available connectors and integration options.

Security and Compliance

The platform offers standard enterprise security controls such as single sign-on, role-based access, encrypted sessions, and compliance features relevant to customer data handling. These controls help IT and security teams meet organizational policies while supporting remote work and customer engagement.

Analytics and Reporting

Built-in analytics provide usage data, agent metrics, call volumes, and webinar engagement reports to measure operations and customer experience. Administrators can export data or connect reporting outputs to business intelligence tools for deeper analysis.

With GoTo you get a single-vendor stack for calling, contact centers, webinars, and remote IT support, which reduces integration overhead and centralizes administration. That combined scope is the platform’s primary advantage for teams that need both customer engagement and endpoint support.

GoTo Pricing

GoTo offers flexible pricing tailored to different business needs and typically provides product-based plans for phone, contact center, webinar, and IT support rather than a single universal price. Pricing is often tiered by features and user counts, and enterprise or contact center deployments commonly use custom quotes.

For current plan options and to request a customized quote, check the GoTo product and sales pages such as the GoTo Webinar product page and the GoTo homepage for contact options and plan details.

GoTo Use Cases

GoTo is used for hosted business telephony, enabling teams to provision phone numbers, manage extensions, and route calls without on-premises PBX hardware. It suits organizations that need cloud calling for distributed staff, call center features, and mobile-first voice access.

The contact center and webinar offerings are commonly used by customer support, sales, and marketing teams for large-scale engagement, lead capture, and multi-channel support. IT departments and managed service providers use the remote support tools to deliver secure troubleshooting, system maintenance, and endpoint monitoring to internal users and external clients.

Pros and Cons of GoTo

Pros

  • Integrated communications and IT tooling: Combining business phone, contact center, webinar, and remote support reduces vendor sprawl and simplifies administration across customer-facing and IT functions.
  • Scale for events and support: The webinar product supports large events while the contact center can handle multi-channel customer support and workforce management needs.
  • Remote support capabilities: The remote IT tools offer unattended access and endpoint management features useful for MSPs and internal IT teams.

Cons

  • Productized pricing model: Because pricing is often product-specific and enterprise-focused, small teams may need to contact sales for exact rates rather than finding straightforward listed plans.
  • Feature overlap with specialist vendors: Organizations that need best-in-class telephony, contact center, or webinar features may compare specialized vendors to ensure specific advanced capabilities are present.

Does GoTo Offer a Free Trial?

GoTo offers free trials for many of its products. Time-limited trials and demo options are commonly available for meeting, webinar, and phone products so prospective users can evaluate features; visit the GoTo Webinar page or the GoTo homepage to start a trial or request a demo.

GoTo API and Integrations

GoTo provides integration options with calendars, CRM systems, and identity providers to link meetings, contact records, and user accounts into existing workflows. The GoTo integrations directory lists available connectors for common business systems.

Developer and API access vary by product; check the GoTo developer resources and integration pages for API documentation, webhook support, and guidance on automating workflows across calling, webinars, and support tools.

10 GoTo alternatives

Paid alternatives to GoTo

  • RingCentral – Cloud telephony and unified communications with strong global calling and platform extensibility for businesses that prioritize telephony features.
  • Zoom – Meetings, webinars, and a separate Zoom Phone product that together cover meetings and calling with broad adoption and straightforward per-host pricing for meetings.
  • Cisco – Enterprise-grade calling and contact center platforms aimed at large organizations requiring deep integrations and on-prem-to-cloud options.
  • 8×8 – Unified communications and contact center services that combine voice, video, and CX tools with predictable per-user pricing.
  • Avaya – Contact center and telephony solutions for businesses that need advanced routing and carrier integrations.
  • Microsoft Teams – Collaboration and calling within the Microsoft 365 ecosystem, often chosen where deep Microsoft integration is required.

Open source alternatives to GoTo

  • Asterisk – A widely used open source PBX that can be self-hosted to provide telephony and IVR capabilities for teams that can manage their own infrastructure.
  • FreeSWITCH – A scalable, programmable telephony engine suitable for building custom voice and messaging platforms.
  • Jitsi – Open source video conferencing that supports self-hosting for organizations that want control over meeting infrastructure.
  • BigBlueButton – Web conferencing system designed for online learning and webinars with a focus on open source deployments.

Frequently asked questions about GoTo

What is GoTo used for?

GoTo is used for business telephony, contact center operations, webinar hosting, and remote IT support. Organizations deploy it to manage calling, run customer engagement programs, and deliver remote technical assistance.

Does GoTo offer integrations with CRM systems?

Yes, GoTo integrates with common CRM and productivity tools. The GoTo integrations directory lists connectors for systems such as Salesforce, Google Workspace, and Microsoft 365.

Can GoTo be used by managed service providers?

Yes, GoTo includes remote support and endpoint management tools tailored for MSPs and internal IT teams. These features support unattended access, session auditing, and remote troubleshooting.

How does GoTo handle security and compliance?

GoTo provides encrypted sessions, role-based access controls, and administrative security features. These controls help organizations meet data handling and access policy requirements for customer-facing systems.

Is GoTo suitable for large webinars?

Yes, GoTo Webinar is built to host events at scale. It includes registration, attendance tracking, engagement features, and analytics to support large audience events.

Final verdict: GoTo

GoTo stands out for offering a consolidated vendor approach to calling, contact center, webinars, and remote IT support, which reduces integration work and centralizes administration for IT and customer service teams. Its combination of webinar features and remote support tools is particularly useful for organizations that run live events and also need ongoing endpoint management.

Compared with Zoom, which offers meeting plans such as the Pro plan starting at $14.99/month per host for meeting features, GoTo takes a product-based approach where phone, contact center, and IT support are priced and deployed separately and often involve custom quotes for larger contact center deployments. For teams that want a single vendor covering both customer engagement and managed support, GoTo can be a more convenient fit; organizations that prefer per-host meeting pricing or need niche telephony features may evaluate Zoom or specialized telephony vendors accordingly.