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What is Medallia Agile Research

Medallia Agile Research provides a do-it-yourself survey builder combined with advanced statistical tools so research and insights teams can run surveys, analyze results, and share findings in a unified environment. It sits inside the Medallia Experience Cloud and is designed for enterprise programs that need global reach, multi-language support, and rigorous analytics.

Medallia Agile Research competes directly with enterprise research platforms such as Qualtrics and SurveyMonkey (Momentive). Compared with Qualtrics, which emphasizes a broad experience management suite and modular pricing for research and XM teams, Medallia bundles research capabilities tightly with customer experience data already captured in the Experience Cloud. Compared with SurveyMonkey (Momentive), Medallia focuses more on enterprise-grade analytics and direct integrations with customer experience workflows rather than only lightweight survey distribution.

All of this makes Medallia Agile Research well suited to enterprise insights teams that need both self-serve survey tools and advanced techniques like conjoint and maxdiff, plus access to third-party panels and centralized reporting for stakeholders across the business.

How Medallia Agile Research Works

Researchers create surveys through a visual builder or start from validated templates designed by research professionals, then configure sample quotas, targeting, and distribution channels. The platform supports advanced question types and embedded experimental designs, enabling studies from fast pulse surveys to concept testing.

Once data is collected, built-in analytics handle everything from basic cross-tabs to advanced techniques such as maxdiff and conjoint analysis. Dashboards update in real time so teams can monitor progress, filter by segments, and export results. Integration options allow results to flow into other parts of Medallia Experience Cloud or into internal tools via API, preserving context with existing customer experience signals.

Medallia Agile Research features

Medallia Agile Research combines DIY survey creation, enterprise sampling, advanced analysis, and real-time reporting in one platform. Key capabilities include global language support, third-party panel access, statistical modules for advanced sensory and preference work, and customizable dashboards for different stakeholders.

What Makes Medallia Agile Research Stand Out

Survey builder and expert templates

The visual survey builder supports branching, randomization, and specialized question types, while a library of templates helps teams deploy studies faster. Templates are designed for common corporate needs such as NPS follow-ups, product concept tests, and brand tracking, reducing setup time while keeping surveys research-grade.

Advanced statistical analysis

Built-in support for maxdiff, conjoint, segmentation, and advanced weighting lets researchers run robust preference and trade-off studies without exporting data to separate packages. These capabilities help teams quantify preference drivers and simulate market scenarios for product and pricing decisions.

Third-party panel access and targeting

Direct access to millions of respondents through an integrated third-party panel provider lets teams build precise samples using dozens of demographic and behavioral criteria. Progress and completion are tracked in real time, making it straightforward to reach niche audiences outside a brand’s customer base.

Real-time dashboards and reporting

Customizable dashboards let users create role-specific views for executives, product managers, and marketing teams. Reports can be shared automatically with stakeholders through scheduled messaging and secure report links to keep teams aligned on key metrics.

Distribution, languages, and global reach

The platform supports multiple distribution methods including email, intercepts, and panel links, and supports 80+ languages to run truly global studies. Quota and routing controls ensure consistent sample composition across regions and languages.

Security, compliance, and enterprise controls

Enterprise-grade security and compliance features ensure data is handled with care, including role-based access, audit logs, and data residency options. These controls are designed to meet the needs of regulated industries and multinational programs.

With these features, the biggest benefit is that research teams get a single environment for survey design, sampling, advanced analysis, and stakeholder reporting, reducing the friction of moving data between tools.

Medallia Agile Research pricing

Medallia Agile Research uses an enterprise pricing model with flexible arrangements tailored to organization size, required features, and integration needs. Pricing and licensing are typically handled as part of Medallia Experience Cloud agreements rather than as a standalone public plan.

For details on licensing, deployment, and enterprise options, contact Medallia through their contact page or review Medallia Experience Cloud product information on the Medallia product pages. Sales can provide a quote based on your survey volume, panel usage, and analytics requirements.

What is Medallia Agile Research Used For?

Medallia Agile Research is used for customer insights, product concept testing, marketing and brand research, and one-off satisfaction or pulse surveys. Teams run studies that range from lightweight snapshots of customer sentiment to statistically robust preference and segmentation analyses.

Typical users include enterprise insights teams, product managers validating concepts, marketing teams measuring campaign effectiveness, and CX teams linking survey feedback to behavioral and operational data captured within the Experience Cloud.

Pros and cons of Medallia Agile Research

Pros

  • Integrated CX context: The platform ties survey results back to customer experience signals and operational data, making it easier to act on insights rather than treating research as a siloed activity.
  • Advanced analytics in-platform: Built-in support for maxdiff, conjoint, and robust segmentation reduces the need to export data to external statistical packages and speeds time to insight.
  • Global sampling and language coverage: Access to third-party panels and support for 80+ languages helps teams run consistent global studies and reach diverse audiences.

Cons

  • Enterprise pricing model: The custom enterprise licensing approach can be less transparent and slower to procure for smaller teams that need fast, low-cost access.
  • Platform complexity for casual users: The breadth of advanced features may present a learning curve for users who only need basic surveys and simple reporting.

Can You Test Medallia Agile Research Before Buying?

Medallia Agile Research is offered under enterprise licensing with trial or pilot arrangements available on request. Prospective customers can arrange pilot projects or sandbox access through Medallia sales to validate functionality, integrations, and panel reach before committing to a full rollout. Contact Medallia via their contact page to discuss pilot options and trial terms.

Medallia Agile Research API and Integrations

The platform supports integration into broader workflows via APIs and connectors so results and respondent metadata can flow into internal applications and reporting systems. For integration options and developer resources, explore Medallia’s documentation on Experience Cloud integrations.

Medallia also offers native connectors for common enterprise systems, and results can be delivered to analytics stacks or business intelligence tools used across the organization to streamline downstream reporting and actioning.

10 Medallia Agile Research alternatives

Paid alternatives to Medallia Agile Research

  • Qualtrics — Enterprise research and experience management platform with advanced survey, analytics, and XM orchestration capabilities.
  • SurveyMonkey (Momentive) — Widely used survey platform with enterprise plans that include integrations, security controls, and panel access.
  • Confirmit — Enterprise market research platform that combines survey design, panel management, and advanced reporting for large programs.
  • Toluna — Panel-first research platform offering access to global respondents and tools for quick-turn consumer insights.
  • Cint — Sample and panel management platform focused on programmatic access to global respondents and enterprise sampling controls.
  • QuestionPro — Research platform that includes survey creation, panels, and analytics aimed at enterprise and academic users.
  • Dynata — Market research and panel provider that integrates sample access with enterprise research workflows.

Open source alternatives to Medallia Agile Research

  • LimeSurvey — Open source survey software that supports advanced survey logic and self-hosting for teams with technical resources.
  • SurveyJS — A free library and framework for building surveys into web applications, suited to developers who want full control over UI and hosting.
  • Form.io — Open source form and data management platform that can be used to build surveys and integrate them with custom back ends.

Frequently asked questions about Medallia Agile Research

What is Medallia Agile Research used for?

Medallia Agile Research is used to design and run surveys and to perform advanced statistical analysis for customer, product, and market research. It supports everything from quick pulse surveys to complex conjoint studies and provides dashboards for stakeholder reporting.

Does Medallia Agile Research integrate with other Medallia products?

Yes, it integrates with the Medallia Experience Cloud to link survey results with customer experience data. This integration lets teams enrich survey findings with behavioral and operational metrics for deeper analysis.

Can Medallia Agile Research access external panels?

Yes, it provides access to millions of respondents through a partnered third-party panel provider. Researchers can build target audiences using demographic and behavioral criteria and monitor progress in real time.

Is Medallia Agile Research secure and compliant for enterprise use?

Yes, the platform includes enterprise-grade security and compliance controls designed for regulated environments. Features include role-based access, audit logging, and data handling policies aligned with enterprise needs.

How can I obtain pricing for Medallia Agile Research?

Medallia Agile Research uses enterprise pricing tailored to each customer. For accurate licensing and pricing details, contact Medallia sales via their contact page to request a quote or discuss pilot options.

Final verdict: Medallia Agile Research

Medallia Agile Research is a strong choice for enterprise insights teams that want a unified environment for survey design, advanced analysis, and distribution tied directly to customer experience data. Its combination of DIY survey tools, advanced analytics modules, and integrated panel access makes it suitable for organizations running both lightweight and highly controlled research programs.

Compared with Qualtrics, which also targets large enterprises, Medallia emphasizes tighter integration with the Experience Cloud and operational customer signals, while Qualtrics offers a broader set of XM modules and a different licensing approach. Both vendors use enterprise pricing models, so the right choice often depends on whether your organization prioritizes integrated CX workflows with Medallia or the broader XM ecosystem and modularity offered by Qualtrics. Contact Medallia via the Medallia contact page to discuss how Agile Research would fit your program and to request pricing and a pilot.