What is Peek

Peek is a booking and reservation platform focused on tours, activities, and experience operators. It combines an online marketplace where consumers discover and book activities with operator-facing tools for reservations, payments, and guest management. The platform is built to handle single-location operators up to multi-site providers who need scheduling, point-of-sale, and customer communications in one place.

Compared with competitors, Peek emphasizes a consumer marketplace plus operator tools rather than only back-office booking systems. FareHarbor and Xola focus heavily on booking engines and channel management, while Rezdy provides extensive distributor integrations and API-first workflows; Peek blends marketplace demand with an operator dashboard and marketing features. Compared to Checkfront, Peek tends to highlight direct consumer discovery and a curated experiences marketplace alongside its booking tools.

All of this makes Peek particularly useful for tour companies and activity providers that want both a marketplace presence and a single system to manage bookings, payments, waivers, and reporting. It works well for businesses that need built-in marketing and review management together with day-of operations tools.