Chatra

What is Chatra

Chatra is a multichannel customer messaging platform that brings live chat, chatbots, and social/email messaging into a single interface for support and sales teams. It is used on websites to engage visitors in real time, capture leads through automated bots, and manage inbound messages from email, Facebook and Instagram in one shared inbox. Chatra was acquired by Brevo and is positioned as a complementary messaging and conversational support layer for businesses using Brevo's marketing and CRM tools; see Brevo’s announcement for context: their company acquisition details.

The product targets a wide range of users: small online stores and service sites who need a light-weight chat widget, mid-market teams that want automation and shared team workflows, and larger organizations that require integrations with CRM and ecommerce platforms. Typical deployment patterns include embedding Chatra’s chat widget on marketing pages, adding chatbots to qualifying funnels, and routing incoming messages to customer success or sales queues.

Operationally, Chatra focuses on quick setup and ease of use: JavaScript widget installation, mobile apps for on-the-go messaging, and a web-based agent workspace. The combination of live operator chat and bot-driven automation is intended to reduce response times, capture contact data, and increase conversion rates for website visitors. For full technical details, consult their feature documentation.

Chatra features

Chatra provides a collection of core features grouped around real-time communication, automation, and omnichannel message handling. The platform is built to let teams answer chat on websites, collect leads via chatbots, and manage messages from email and social channels together.

Key capability areas include:

• Real-time visitor list and typing indicators so agents can see who is browsing and what they type before sending a reply.
• Chatbots that collect contact information, qualify leads, obtain consents, and present quick-reply options to reduce manual workload.
• Unified inbox for email, Facebook and Instagram messages alongside website chat so agents can work from one dashboard.
• Mobile apps for iOS and Android, enabling teams to respond outside the office and avoid missed conversations.
• Integrations with ecommerce platforms and CRMs to attach chat transcripts to customer records and to trigger workflows.

Beyond the headline features, Chatra includes message routing, agent presence and availability controls, canned responses and saved replies, typing previews, chat transcripts and data export. For developers, there’s a foundational set of integration hooks and an API for programmatic access; see their API documentation for integration details.

What does Chatra do?

Chatra enables businesses to engage website visitors through live chat and automated bots, capture contact details, and convert conversations into measurable outcomes. It places a small widget on web pages where visitors can start a chat; agents see visitor context, history, and geographic data to craft personalized responses.

The platform’s chatbots perform routine tasks such as gathering email addresses, answering frequently asked questions, qualifying leads with rule-based flows, and asking for consent for follow-up marketing. These bot flows reduce the number of simple inquiries that agents must handle and provide a predictable capture mechanism for visitor data.

Chatra’s unified inbox brings together messages from email, Instagram and Facebook so teams avoid switching between apps and browser tabs. Messages from website chat, social pages, and email can be assigned, labeled and responded to in a single interface, which simplifies workflows for small support teams and reduces response latency.

Chatra pricing

Chatra offers flexible pricing tailored to different business needs, from individual website owners to teams and larger organizations. Their pricing structure typically includes a Free Plan tier for basic use and paid tiers with additional features such as chatbots, team inbox functionality, priority support, and expanded message history. Annual billing options commonly provide a discount compared with monthly billing.

Because exact rates and plan inclusions can change, check their current pricing options for the latest rates, plan details, and any team discounts or promotional offers. The public pricing page provides side-by-side comparisons of included features, message limits, integration availability, and whether mobile apps and multi-channel inbox features are included.

For enterprise buyers who need SSO, custom contracts, or dedicated support, Chatra (via Brevo) typically provides negotiated pricing and service-level agreements. If you operate at scale, request an enterprise quote through their sales channels and review the listed enterprise feature set on their pricing page. Visit their official pricing page for the most current information.

How much is Chatra per month

Chatra offers competitive pricing plans designed for different team sizes and feature needs. Monthly billing is commonly available for teams that prefer flexibility, and paid monthly subscriptions usually cost more per month than annual commitments. For exact monthly rates and any limited-time promotions, consult their current pricing options.

If you plan to evaluate monthly billing, compare the feature differences between the Free Plan, Starter, Professional, and Enterprise tiers and confirm message, chatbot, and integration limits. Also verify whether mobile apps, multi-channel inboxing, and advanced reporting are included in the monthly tier you select.

When estimating operational cost, include agent seats, potential add-on costs for SMS or advanced integrations, and any implementation or migration expenses for connecting Chatra to your existing systems.

How much is Chatra per year

Chatra offers annual billing with discounts for teams that commit to a year; annual plans generally reduce the effective monthly cost compared to month-to-month billing. The percentage savings for annual prepayment is published on their pricing page when available; check their official pricing page to see the current annual discount.

Annual billing is useful for fixed budgets and predictable recurring charges; it typically includes the same features as monthly plans but billed as a single yearly invoice. For organizations seeking custom billing cycles, enterprise-level contracts can offer tailored terms and invoicing.

When calculating the yearly total, include seat counts, additional channels, and any third-party integration costs. Confirm refund and cancellation policies so you understand how changes to headcount or channel usage will affect the annual billing commitment.

How much is Chatra in general

Chatra pricing ranges from a free entry level to paid tiers for teams and enterprise customers. The Free tier is intended to let individual site owners or very small teams run basic chat without a financial commitment. Paid tiers scale with the number of agent seats and add features such as chatbots, unified inbox, advanced routing, and priority support.

In general, costs to budget for include agent seats, optional add-ons (for example, advanced bot flows or premium integrations), and any paid support or onboarding packages. Discounted annual billing is commonly available and can lower your per-month cost.

For planning purposes, treat Chatra as a variable cost that grows with your support headcount and additional communication channels. For official rate tables and to calculate per-seat costs for monthly versus yearly billing, visit their official pricing page.

What is Chatra used for

Chatra is used primarily for website customer support, online sales assistance, and lead capture. It enables agents to respond to real-time questions, reduce friction in the buying process, and resolve support tickets faster by combining live chat with automation.

Ecommerce businesses use Chatra to answer product questions that can otherwise block conversions, to run cart recovery conversations, and to upsell or cross-sell in chat sessions. Service providers use it to triage incoming queries, collect appointment requests, and qualify leads before handing them to sales representatives.

Support teams also use Chatra as a lightweight shared inbox for messages that arrive via social channels and email, so the same team can handle chat and asynchronous messages without juggling multiple tools. The presence features, conversation routing and canned replies help small teams operate efficiently under variable load.

Pros and cons of Chatra

Pros:

• Real-time visitor tracking and typing indicators give agents contextual signals that help shorten response times and personalize conversations.
• Built-in chatbots collect leads and answer routine questions, reducing agent workload for repetitive tasks.
• Multichannel inbox consolidates email, Facebook and Instagram messages with website chat, reducing tool switching for agents.
• Quick setup and mobile apps allow small teams to begin handling conversations within minutes.

Cons:

• Larger enterprises with complex compliance or localization needs may require deeper SSO, advanced audit logs, or custom integrations that need a negotiated enterprise plan.
• Some advanced automation and AI-driven routing features available in larger platforms (e.g., Intercom or Zendesk) may be more feature-rich than Chatra’s out-of-the-box capabilities.
• Message history limits, concurrency rules, or per-seat licensing can increase costs for high-volume support centers; verify message retention and archival policies before committing.

When evaluating fit, consider expected concurrency, the need for advanced routing, compliance requirements, and whether the multi-channel inbox supports the social platforms and email providers your team uses. Trial the product under real load to determine if any limits or latency affect your workflows.

Chatra free trial

Chatra provides a way to try the product without a financial commitment through a free tier and typically a short-term trial of paid features. The Free Plan lets prospective customers test the core live chat widget, basic chat history, and mobile apps. This allows teams to validate visitor engagement, basic routing, and chat UX before purchasing.

During trial or on the free tier, test the chatbots and lead-capture flows under real visitor conditions and verify how captured contacts are stored and exported. Also test the connected inbox experience by linking a Facebook Business Page and a test email account to see how messages route into the shared workspace.

When using the trial, simulate your expected traffic volumes and multi-agent scenarios to ensure the performance and concurrency match your needs. If you require more capacity or advanced features during the trial, request a temporary upgrade from the sales team or review the paid tiers on their pricing page.

Is Chatra free

Yes, Chatra offers a Free Plan that allows small sites and individual users to use basic live chat features without a time limit. The free tier typically includes a basic chat widget, limited chat history and access to mobile apps, but it excludes advanced automation, multi-channel inboxing, and some integrations present in paid tiers.

The Free Plan is useful for evaluating the product, handling occasional customer questions, or for micro-businesses that do not require team features. For teams that need shared inbox functionality, bots, or priority support, upgrading to a paid plan is usually necessary.

Before selecting the Free Plan for production use, verify message retention limits and whether exported transcripts are available for compliance or reporting purposes. See their pricing and plan comparison for an up-to-date feature matrix.

Chatra API

Chatra exposes an API and developer-facing documentation that allows sites and apps to integrate chat events, send messages programmatically, and pull conversation transcripts for storage or analytics. The API enables embedding chat state into custom dashboards and synchronizing user profiles with backend CRM systems.

Common uses of the API include creating or updating visitor records, exporting chat transcripts into helpdesk or CRM systems, and triggering automated messages based on backend events (for example, order status changes). Developers can use these hooks to ensure conversations are linked to customer records and that support contexts are preserved.

Refer to their developer documentation for endpoint details, authentication methods, rate limits and sample code. For implementation guidance and examples, consult their API documentation and follow best practices on secure key storage and webhook handling. If you have integration-heavy requirements, consider engaging Chatra support for architecture recommendations or an enterprise integration plan.

10 Chatra alternatives

Paid alternatives to Chatra

• Intercom — Customer messaging platform with advanced product tours, in-app messages, and a sophisticated business messaging stack for support and sales teams.
• Zendesk — Comprehensive customer service suite that includes chat, ticketing, knowledge base, and robust enterprise routing and reporting features.
• LiveChat — Focused live chat solution with customizable widgets, agent-facing apps, and e-commerce oriented integrations for online stores.
• Drift — Conversational marketing platform geared toward B2B lead qualification with AI routing and account-based marketing features.
• Freshchat (part of Freshworks) — Team messaging and chat with bots, omnichannel inbox, and CRM integrations tailored to both sales and support teams.
• HubSpot Conversations — Part of HubSpot CRM offering a shared inbox, chatbots, and live chat tightly integrated with HubSpot’s contact records and marketing tools.
• Olark — Simpler live chat with a clean interface and automation features suitable for small teams and ecommerce sites.

Open source alternatives to Chatra

• Chatwoot — Open source customer engagement suite with live chat, shared inbox, and multichannel support that can be self-hosted or used as a managed service.
• Rocket.Chat — Primarily a team communication platform but extensible for customer-facing chat via livechat widgets and multi-channel integrations.
• Mibew (Open Web Messenger) — A lightweight open source live chat system that can be self-hosted and embedded into websites for basic live chat functionality.
• Live Helper Chat — Open source live support solution with visitor tracking, chatbots, and multi-department routing suitable for self-hosted deployments.

Frequently asked questions about Chatra

What is Chatra used for?

Chatra is used for website live chat, lead capture, and unified messaging across chat, email and social channels. Businesses deploy it to respond to visitors in real time, automate simple queries with bots, and consolidate messages from different channels into a single agent workspace.

How does Chatra handle social messages?

Chatra consolidates messages from Facebook and Instagram into its shared inbox. You connect your Facebook Business Page and Instagram account so messages and comments appear alongside website chat and email, allowing agents to respond without flipping between apps.

Does Chatra provide a free plan?

Yes, Chatra offers a Free Plan that provides basic live chat functionality for individual site owners and very small teams. The free tier typically excludes advanced automation, team inbox features and some integrations available on paid plans.

Can Chatra bots collect leads automatically?

Yes, Chatra’s chatbots can collect visitor contact details and qualify leads. Bots are configurable to ask a sequence of questions, capture email or phone numbers, request consent, and pass the captured data to your inbox or CRM.

Is Chatra suitable for ecommerce stores?

Yes, Chatra is commonly used by ecommerce websites to increase conversions and reduce cart abandonment. Features like visitor tracking, quick-reply buttons, and real-time chat with product context help agents answer purchase-related questions that affect conversion.

Why would a team choose Chatra over an enterprise helpdesk?

Chatra is chosen for its simplicity, fast setup, and unified multichannel messaging. Teams that need immediate visitor engagement, lightweight bot automation, and a single inbox for chat and social messages often prefer Chatra to more complex helpdesk platforms.

When should I upgrade from the Free Plan?

Upgrade when you need team inboxing, advanced chatbots, or higher message retention limits. If multiple agents need shared access, or if you rely on integrations and priority support, moving to a paid plan reduces manual coordination and increases capacity.

Where can I find Chatra's API documentation?

Chatra publishes developer resources and API documentation for integrations. For endpoints, authentication, and webhook details, consult their API documentation and integration guides.

Does Chatra integrate with CRM and ecommerce platforms?

Yes, Chatra integrates with major CRMs and ecommerce platforms via built-in connectors or via API. Common integrations let you sync visitor contact data and conversation transcripts to customer records so support and sales have context during follow-ups.

How secure is Chatra for handling customer data?

Chatra implements common web security practices and access controls but enterprise security needs require review. For production use, evaluate their data retention, encryption in transit, access controls, and consult the platform’s security documentation or Brevo enterprise resources for compliance details.

Chatra careers

Chatra’s team is part of Brevo’s organization after acquisition; career opportunities are most often listed through Brevo’s hiring pages. Look for roles in engineering, customer success, product design and partnerships. If you’re interested in product or support positions focused on conversational tools, monitor Brevo’s careers site and the Chatra blog announcements for openings.

Chatra affiliate

Chatra has offered partner and referral programs historically; post-acquisition these programs can be aligned with Brevo’s partner ecosystem. If you’re considering an affiliate or reseller relationship, verify current partner terms, commission schedules, and branding rules through Brevo’s partner pages and the Chatra partner documentation.

Where to find Chatra reviews

Search technology review sites and ecommerce platform marketplaces for user feedback and ratings. Trusted sources include SaaS review aggregators and community forums; complement user reviews with technical evaluations in developer forums and case studies published on Chatra’s site. For up-to-date customer feedback and comparative ratings, consult independent review platforms and the product’s listing on marketplace directories.