
Naver TV (tv.naver) is Naver's video hosting and live-streaming platform that hosts user-generated videos, professional VOD (video-on-demand) content, and live broadcasts. The service is tightly integrated with Naver's broader ecosystem — including Naver search, user profiles, and payment services — so content uploaded to tv.naver is discoverable across Naver properties. The platform supports channels for individual creators and media companies, viewer interactivity features (comments, hearts, live chat), and monetization options for participating creators.
Naver TV functions both as a public video portal and as a distribution channel for licensed content from broadcasters, entertainment agencies, and web series producers. The product emphasizes local discovery, editorial curation, and search optimization for Korean-language content, which makes it a common choice for creators who prioritize presence within Naver's user base.
Because tv.naver is a product of Naver Corporation, it benefits from integration with other Naver services such as Naver Blog, Naver Café, and Naver Pay for transactional features, making it a practical platform for content publishers who want a consolidated presence on Korea's dominant portal.
Naver TV provides a set of tools for publishing, managing, and distributing video and live content:
Beyond these core actions, tv.naver includes features aimed at publishers:
Tv.naver offers these pricing plans:
Check Naver TV's creator partnership program and channel options for the latest rates, eligibility rules, and localized enterprise offerings.
Tv.naver starts at $0/month for viewers when using the standard, public-facing platform for watching and uploading basic content. For creators who want enhanced features, Creator Pro is available from $9.99/month (or lower depending on promotional or localized pricing), and channel subscription pricing for paid channels is set by content owners starting at $4.99/month per subscriber.
Tv.naver costs $0/year for casual viewers who use the platform without premium channel subscriptions. For creators purchasing the annual Creator Pro plan, the usual offer is $99/year, which reflects a discounted annual billing alternative to monthly payments. Enterprise contracts are typically negotiated annually and billed according to service levels.
Tv.naver pricing ranges from $0 (free viewer access) to $199+/month for enterprise streaming solutions. Most individual creators use the platform without direct monthly fees to viewers, while creators who opt into premium management tiers or paywalled channels pay modest monthly or annual fees. Enterprise customers and large broadcasters should expect custom quotes that reflect bandwidth, concurrent viewers, and integration work.
Tv.naver is used to publish and distribute video content to Naver's large local audience. Typical use cases include:
Because the platform amplifies content via Naver search and related content recommendations, publishers use tv.naver as part of a broader content distribution strategy targeted at Korean audiences. It's also used to host exclusive content locked behind channel subscriptions or to provide pay-per-view style access where supported.
Pros:
Cons:
For users deciding between tv.naver and international platforms, weigh local reach within Korea and integration with Naver services versus global audience scale and cross-border monetization options.
Naver TV does not operate like a typical subscription SaaS where viewers sign up for a timed free trial; most public features are free to use for viewers and basic creators. For commercial or enterprise packages, Naver typically negotiates pilot programs or trial periods on a case-by-case basis:
To confirm current trial availability and eligibility, consult Naver's enterprise or creator partnership pages and request a pilot through the official contact channels.
Yes, tv.naver offers free access for viewers and basic creator accounts. Most watching, commenting, and basic uploading features are available without charge. Monetization options and advanced channel management tools may require enrollment in creator programs or paid tiers.
Naver operates a developer portal with APIs across many services. While tv.naver-specific public APIs are more limited than general-purpose platforms, Naver provides programmatic endpoints and developer programs that cover common needs for publishers and partners:
Developers seeking integration should consult the Naver Developers portal and the Naver TV partner pages to request credentials, review rate limits, and confirm the exact API surface available for public use. For example, visit the Naver Developers documentation and API listings to find the most current information about available endpoints and integration requirements.
Tv.naver is used for hosting VOD and live video content targeted at Korean audiences. Creators, broadcasters, and brands publish episodes, clips, and live events to reach users who browse video content via Naver's portal and search ecosystem.
Yes, tv.naver supports creator monetization in multiple ways. Monetization routes include ad revenue sharing for eligible channels, paid channel subscriptions set by content owners, and donation/tipping features during live streams; exact eligibility and revenue splits depend on program terms.
Yes, tv.naver supports live streaming with chat and engagement features. The platform offers live chat, viewer reactions, and moderation tools; enterprise customers can also get higher-capacity streaming and dedicated support for events.
You can upload videos through the creator channel interface or via approved API endpoints. Individual creators use the channel studio to add metadata, captions, and thumbnails, while approved partners can automate uploads through the platform's supported integrations.
Yes, but Naver TV's primary audience and discovery features are concentrated in South Korea. International access is possible, but discoverability and platform localization are optimized for Korean-language content and domestic search integration.
Tv.naver accepts common web video formats and performs server-side transcoding. Standard container formats like MP4 (H.264/AAC) are recommended for best compatibility; higher-bitrate files are transcoded to adaptive streams for playback across devices.
Yes, tv.naver provides analytics dashboards for creators and publishers. Metrics include views, watch time, viewer retention, and basic audience demographics; advanced analytics and raw exports are available on higher-tier or partner plans.
Yes, tv.naver supports embedding of public videos and live streams. The platform provides embed codes that preserve playback controls and adaptive streaming; embedding policies for paid or restricted content depend on channel settings and rights management.
Yes, tv.naver integrates with Naver's commerce ecosystem for eligible content. Where enabled, creators and channels can sell paywalled content, sell tickets for paid live events, or accept payments through Naver Pay, subject to platform policies and regional rules.
You must apply for partner or developer access through Naver's developer programs. Naver provides API keys, OAuth flows, and partner-level endpoints for upload automation, live scheduling, and analytics; contact Naver Developers to request credentials and review integration terms.
Naver Corporation lists careers across many of its business units including media and content platforms. Roles associated with tv.naver typically sit within Naver's media, product, engineering, and partnerships teams. Opportunities range from product management for video features to engineering roles that handle streaming infrastructure, as well as business development roles focused on creator partnerships and enterprise sales. Candidates should review Naver's corporate careers site for open roles and local hiring processes.
Naver TV operates creator partnership programs that function similarly to affiliate or partner ecosystems: creators who meet criteria can join partnership tiers that enable monetization features, priority support, and promotional exposure across Naver properties. For brands and agencies, affiliate-style partnerships and co-marketing deals are negotiated through Naver's advertising and content partnership teams. Interested parties should consult Naver's partnership pages to learn program requirements and application steps.
User reviews and professional coverage of tv.naver appear in Korean tech publications, creator forums, and platform-comparison articles. For hands-on feedback, check creator communities, Naver Blog posts that review channel performance, and social platforms where Korean creators discuss publishing strategies. For official feature announcements and policy updates, read Naver's corporate newsroom and the Naver TV main site.