Boomtownroi

What is BoomTown

BoomTown is a real estate marketing and technology platform built for brokerages, teams, and high-performing agents. It combines IDX-enabled websites, lead generation and advertising services, a purpose-built CRM, lead routing and handoff workflows, and managed lead engagement via concierge teams. The product set is designed to cover the full customer acquisition funnel: attract, convert, nurture, and manage leads through to transaction.

The platform is positioned for organizations that need an integrated system rather than stitching multiple point solutions together. BoomTown emphasizes data capture from property searches and behavioral signals, automated and manual follow-up workflows inside the CRM, and reporting that ties marketing activity back to lead outcomes. Several packaged tiers support single agents up through enterprise brokerages.

Typical buyers are broker owners, team leaders, and high-volume agents who need a combination of consumer-facing websites, lead generation programs (paid media and SEO), and a CRM that understands real estate pipelines. BoomTown often competes on the strength of its managed services (lead concierges and onboarding teams) and MLS/IDX website features that drive repeat visits and lead capture.

BoomTown features

BoomTown groups features around lead acquisition, lead management, IDX-enabled websites, and managed services. The platform is designed to centralize leads from multiple channels and provide tools to convert them through automated workflows and human follow-up. Core feature areas include:

• IDX websites and search experiences that surface MLS listings and encourage saved searches and account creation;
• Behavioral lead intelligence and scoring that flags high-intent activity (repeated property views, saved searches, new mortgage calculator usage);
• A real estate CRM with contact profiles, opportunity pipelines, task automation, and team routing rules;
• Managed lead engagement services (lead concierge teams) that monitor the database and re-engage leads at scale.

Feature details are implemented with real estate-specific workflows: saved searches create recurring alerts, listings viewed are surfaced in contact timelines, and integrations bring MLS and third-party lead sources into a single dashboard. Admin features include user and role management for teams, reporting and dashboards that combine marketing performance and lead conversion metrics, and handoff tools designed for teams to assign leads to agents efficiently.

The platform supports common integrations to extend functionality: marketing automation and email providers, third-party advertising platforms, telephone and SMS vendors, calendar sync for appointment setting, and MLS/IDX feeds for listing data. For a current list of supported connections and partner integrations, see their integrations and partnerships information.

What does BoomTown do?

BoomTown helps brokerages and real estate teams generate consumer leads, convert those leads into engaged prospects, and manage them through the sales pipeline. The platform focuses on increasing lead volume with paid and organic strategies while improving conversion with a CRM that captures intent signals from website behavior.

Key use cases include building a branded IDX website that retains visitors, running targeted advertising and nurture campaigns designed for local inventory, routing and distributing leads to teams based on rules, and using managed lead concierge services to follow up on lukewarm or stale leads. Those who use BoomTown often combine automated workflows with human follow-up to improve contact rates and appointment setting.

Operationally, BoomTown functions as the central operational hub: marketing performance reporting, agent performance tracking, pipeline visibility for brokers, and a centralized contact database that removes data silos. By combining lead generation and CRM, the platform enables attribution—from ad spend to closed deals—so leadership can evaluate channel ROI.

BoomTown pricing

BoomTown offers flexible pricing tailored to brokerages, teams, and individual agents. Pricing typically includes a base fee for the platform plus additional costs for managed services, advertising spend, and professional services such as onboarding and custom design. Many customers pay a combination of subscription fees and variable costs tied to lead generation or managed lead engagement.

While BoomTown does not publish a single flat rate that covers every deployment, real estate technology buyers should expect pricing to vary by package and scale. Entry-level packages for single agents or very small teams commonly start in the low hundreds per month for software-only arrangements, while full-service packages that include managed lead teams and heavy advertising can reach into the high hundreds or thousands per month. In practice, pricing examples from similar industry offerings suggest ranges like $200/month for basic, software-focused packages up to $2,500/month or more for enterprise-level, full-service bundles that include managed lead generation and concierge teams.

Both monthly and annual billing options are commonly available, and agencies or brokerages negotiating enterprise contracts can often secure custom terms, multi-year discounts, and service-level agreements. For the most accurate and current breakdown of tiers, features, and any promotional pricing, check BoomTown's current pricing options. Visit their official pricing page for the most current information.

How much is BoomTown per month

BoomTown offers competitive pricing plans designed for different team sizes. Monthly costs vary based on the package and whether managed services or advertising are included. For software-only packages, vendors in this category commonly charge from the low hundreds per month; for packages that include lead generation and managed concierge teams, monthly costs can be substantially higher. For exact, current rates tailored to your team size, see BoomTown's pricing overview and contact options.

How much is BoomTown per year

BoomTown offers annual billing options that typically provide discounts versus month-to-month billing. When customers commit annually, it's common for real estate vendors to offer savings in the range of 10–20% compared with monthly rates, plus potential discounts for multi-year contracts or commit-to-spend advertising agreements. For specific annual price examples and any available savings for yearly commitments, consult BoomTown's official pricing and packages.

How much is BoomTown in general

BoomTown pricing ranges from approximately $200/month to $2,500+/month depending on the scope of services and level of managed support. The lower end represents software-only or entry packages for a single agent, while the higher end reflects enterprise deployments with managed advertising, lead concierge services, and advanced reporting or integrations. Actual costs depend on team size, desired services, and negotiated contract terms—visit their official pricing page for concrete quotes.

What is BoomTown used for

BoomTown is used primarily for lead generation, lead management, and gaining operational visibility into real estate sales activity. Teams use it to build consumer-facing IDX websites designed to capture contact information, to run and optimize local digital advertising, and to manage leads inside a CRM tuned to the needs of residential real estate agents.

The platform is also used for automating routine follow-up tasks—drip email campaigns, text message reminders, and task generation—so that agents and teams maintain consistent outreach without manual tracking. Brokers use BoomTown for performance reporting, agent accountability tracking, and to centralize data across local markets and teams.

Additionally, BoomTown’s managed lead engagement services are used by organizations that want to enhance contact rates without increasing headcount. Those services keep leads warm and schedule appointments or hand off qualified prospects to agents, which helps brokers scale coverage during high-volume periods or when hiring is constrained.

Pros and cons of BoomTown

Pros:

• Centralized platform that combines IDX websites, CRM, and managed lead services, which reduces the need for multiple vendors.
• Real estate–specific features (saved searches, listing behavior tracking, MLS integration) that capture purchase intent and improve lead quality.
• Managed lead concierge services that monitor and re-engage leads, increasing contact rates without hiring more in-house staff.
• Detailed reporting that ties marketing activity to lead outcomes, useful for broker-level ROI analysis.

Cons:

• Pricing can be higher than single-point solutions, especially once managed services and advertising spend are included; organizations should budget accordingly.
• Customization and advanced integrations may require professional services or additional fees, which can extend implementation timelines and costs.
• For very small teams or solo agents, the platform’s scope may exceed needs; a simpler CRM may be more cost-effective.

Choosing BoomTown requires weighing the value of an integrated, real estate-tailored platform against the total cost of ownership and whether managed services are needed. Teams that value centralized data, MLS/IDX optimization, and a single vendor for websites and lead engagement will find the package advantages compelling.

BoomTown free trial

BoomTown commonly offers demos and trial conversations rather than an open signup free trial. Prospective customers usually go through a demo and discovery call to assess fit, followed by a pilot or onboarding process for paid plans. Vendors in this category frequently provide temporary access to product sandboxes or a limited trial environment during the sales process so teams can validate workflows and integrations.

A typical evaluation process with BoomTown involves a product demonstration, a discovery session to scope MLS and IDX requirements, and an implementation proposal that outlines professional services and expected timelines. Some customers negotiate pilot programs with limited feature access or short-term trial campaigns to test lead generation performance before committing to a full contract. To request a demo or ask about trial options, use BoomTown's contact channels listed on their request demo page.

Is BoomTown free

No, BoomTown is not a free product. It is a paid platform with tiered offerings and optional managed services. While some comparable platforms provide free basic tiers, BoomTown’s value comes from integrated IDX sites, managed lead services, and a CRM tailored to real estate workflows—services that are typically delivered as paid subscriptions. For exact package inclusions and any limited trial programs, consult BoomTown’s pricing and demo contact options.

BoomTown API

BoomTown exposes programmatic endpoints and integration options for customers who need to sync listings, leads, and contact records with third-party systems. The API and integration capabilities are intended to allow MLS feeds, transaction management systems, marketing automation tools, and data warehouses to connect with BoomTown data. Common integration patterns include webhooks for lead creation events, REST APIs for contact and lead lookups, and batch exports for reporting.

For many buyers, the combination of native integrations (e.g., MLS/IDX, Google Ads, Facebook, telephone/SMS providers) and API/webhook support allows BoomTown to function within an organization’s broader technology stack. If you plan to integrate BoomTown with an in-house tool or niche provider, review their developer documentation and ask sales for API access terms, rate limits, and support during onboarding. For integration specifics and partner connectors, see BoomTown’s integrations information.

10 BoomTown alternatives

Paid alternatives to BoomTown

• kvCORE — All-in-one real estate platform with IDX websites, lead generation, and CRM features focused on automation and scalability for brokerages. kvCORE emphasizes built-in lead generation and agent-level marketing tools.

• Real Geeks — Provides IDX websites, CRM, and lead generation services tailored to small and medium-sized teams, with an emphasis on conversion-focused landing pages and lead nurturing.

• Follow Up Boss — CRM focused on improving agent response and follow-up with strong integrations to lead sources and tools; often paired with third-party IDX sites.

• Chime — Real estate CRM and marketing platform that combines IDX websites, lead generation, and AI-driven lead routing with a marketplace of third-party integrations.

• LionDesk — CRM with built-in video email and SMS, affordable tiers for small teams, and integrations with major lead providers and IDX vendors.

• Market Leader — Offers lead generation and CRM services with an emphasis on paid lead programs and agent-focused marketing tools.

• Propertybase — CRM built on Salesforce for brokerages requiring enterprise-grade CRM capabilities, with strong MLS integration and reporting tools.

Open source alternatives to BoomTown

• EspoCRM — Open source CRM that can be customized for real estate workflows; requires configuration to add IDX and listing features but provides a flexible base for contact and pipeline management.

• SuiteCRM — Community-supported, open source CRM with sales automation and extensibility; real estate teams can adapt modules to track listings and transactions with developer resources.

• Odoo (Community) — Open source ERP/CRM with a modular design; real estate teams can use CRM modules and add custom apps for listings and website integration. Odoo requires development for MLS/IDX features.

• OpenRealEstate — An open source project focused on property listing websites rather than a full CRM; useful for teams that want control over listing presentation and search features but will need additional tooling for CRM capabilities.

Frequently asked questions about BoomTown

What is BoomTown used for?

BoomTown is used for lead generation, IDX websites, CRM, and managed lead engagement for real estate teams and brokerages. The platform combines consumer-facing search and landing pages with a CRM that captures behavioral signals and supports routing, automation, and reporting. Teams use it to centralize leads, run local digital advertising, and improve contact rates with managed services.

How much does BoomTown cost per user or per month?

BoomTown offers competitive pricing plans designed for different team sizes. Monthly costs depend on the package and services chosen; software-only packages commonly start in the low hundreds per month, while full-service packages including managed lead teams and advertising can be significantly higher. For precise quotes and package options, see BoomTown's current pricing options.

Does BoomTown offer MLS/IDX website features?

Yes, BoomTown includes IDX-enabled websites and MLS integration as core features. These websites provide searchable listings, saved search alerts, and account creation to capture leads from property searches. IDX integration is central to how BoomTown surfaces listing behavior in contact timelines and scores leads.

Can BoomTown integrate with third-party marketing and productivity tools?

Yes, BoomTown supports integrations and APIs to connect with common marketing, advertising, and productivity tools. Typical integrations include ad platforms, email and SMS providers, calendar and phone systems, and data export capabilities. See BoomTown's integrations and partner information for details.

Is there a free version of BoomTown?

No, BoomTown is a paid platform and does not offer a permanent free tier. Prospective customers can request a demo and may be offered trial or pilot access during the sales process to evaluate functionality. Contact BoomTown through their demo or sales channels for trial options and pilot programs.

Why do brokerages choose BoomTown over point solutions?

Brokerages choose BoomTown for its integrated approach to websites, lead capture, CRM, and managed lead engagement. Combining these functions reduces vendor complexity and helps tie marketing spend to lead and transaction outcomes, which is important for broker-level reporting and accountability. The managed services element is also attractive for organizations that want to increase contact rates without adding staff.

When should a team consider BoomTown instead of another CRM?

Teams should consider BoomTown when they need an all-in-one platform that includes IDX websites and lead generation along with CRM functions. If capturing listing behavior and consolidating lead sources into a single system are priorities, or if your brokerage plans to use managed lead engagement services, BoomTown is worth evaluating. Smaller teams with minimal web or advertising needs may prefer a simpler CRM.

Where can I find BoomTown reviews and customer feedback?

You can find BoomTown reviews on major software review sites and industry forums. Look for reviews on platforms such as G2, Capterra, and TrustRadius to read customer feedback on onboarding, support quality, product features, and ROI. Industry-specific real estate technology blogs and broker forums also publish long-form case studies and customer interviews.

Does BoomTown provide API access for custom integrations?

Yes, BoomTown provides API and webhook capabilities for customers that require custom integrations. The API supports common workflows—lead creation, contact lookups, and list exports—while webhooks can notify external systems about lead events. Request API documentation from BoomTown during onboarding to confirm access, rate limits, and best practices.

How does BoomTown handle lead routing and team assignments?

BoomTown includes lead routing rules and team assignment features that let administrators distribute leads by geography, team, or agent availability. Routing can be based on predefined rules and can include round-robin, territory-based assignment, or manual handoff. These mechanisms are intended to improve response time and track agent performance across assigned leads.

BoomTown careers

BoomTown maintains hiring information and openings through its corporate careers page. Roles commonly range from product and engineering to sales, operations, and customer success. Candidates interested in product implementation and real estate tech can find specialized roles supporting onboarding and professional services; check BoomTown’s corporate site for available positions and application details.

BoomTown affiliate

BoomTown offers partner and referral programs for agencies, marketing partners, and referral networks. These programs typically include co-marketing resources, referral fees or margins, and partner support for lead handoff. If you are an agency or marketing reseller, contact BoomTown’s partnerships team via their partner program information to discuss affiliate or reseller arrangements.

Where to find BoomTown reviews

Customer reviews and third-party evaluations of BoomTown are available on business software review sites and industry publications. Search G2, Capterra, and TrustRadius for verified user reviews covering onboarding experiences, product usability, ROI, and support responsiveness. Industry real estate technology reports and broker case studies also provide qualitative insights into long-term performance and adoption.