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What is GoFundMe Pro

GoFundMe Pro is a nonprofit-focused online fundraising platform that merges Classy’s fundraising product capabilities with GoFundMe’s donor network and data. The platform is built for nonprofit organizations of all sizes to run branded campaigns, manage donations, operate events, and activate peer-to-peer fundraisers while surfacing donor intelligence from GoFundMe’s broader community.

The product combines campaign and donation form builders, supporter engagement tools, and program-level designations so organizations can route gifts, track performance, and manage recurring donors. It is designed to serve direct appeals, events, community activations, and long-term donor acquisition through discoverability on the GoFundMe network.

GoFundMe Pro targets development teams, foundations, membership organizations, and field programs that need flexible campaign design plus access to a large external donor pool. It supports small shops that require simple, out-of-the-box solutions as well as larger organizations that want integrations, event ticketing, and peer-to-peer programs.

The platform positions itself as both a fundraising technology stack and a channel: nonprofits get tools to build and customize their own pages and forms while also gaining access to GoFundMe’s community for increased discoverability. See GoFundMe Pro’s overview on their platform information page.

GoFundMe Pro features

GoFundMe Pro bundles campaign design, forms, peer-to-peer, events, reporting, and community reach into a single product suite. The feature set is aimed at driving online revenue and improving donor conversion rates through data-driven defaults and testing.

Key functional areas include:

• Donation forms and embedded forms that can be placed on an organization’s site
• Campaign pages with customization and campaign-level branding
• Peer-to-peer fundraising tools for supporters to create personal pages and teams
• Live events support including registration, ticketing, and check-in
• Insights and donor intelligence derived from GoFundMe’s donor activity
• Program and designation routing so gifts can be allocated to specific funds or projects

Feature details:

• Donation forms: configurable ask amounts, suggested recurring frequencies, customized fields, and optimized form layouts designed to reduce friction. Forms support embedding and can be used as standalone pages.
• Campaign builder (Studio): drag-and-drop or modular builders for campaign pages, enabling teams to create appeals without developer resources and to iterate rapidly.
• Peer-to-peer and P2P toolset: templates and workflows for recruiting fundraisers, tracking participant progress, and integrating participant pages into a central campaign experience.
• Events module: ticketing, registration flows, attendee management, and check-in tools that tie event revenue and participation back into donor records.
• Community discoverability: the ability to claim a nonprofit page on GoFundMe and surface campaigns to millions of donors across the GoFundMe network; this increases organic exposure beyond an organization’s owned channels.
• Reporting and analytics: dashboards that show campaign performance, donor acquisition metrics, recurring donor trends, and basic donor segmentation; data export and integration capabilities for CRM syncs.

What does GoFundMe Pro do?

GoFundMe Pro helps nonprofits run and manage online fundraising campaigns with tools to build donation experiences, recruit fundraisers, and process gifts. It provides branded pages and forms, campaign management, recurring gift processing, and direct access to GoFundMe’s donor community for broader reach.

Operationally, it centralizes campaign creation, donor flows, and event revenue under one platform so teams can measure performance and optimize asks. It supports multi-program structures with designations and provides templates for common appeals like emergency relief, annual campaigns, and giving days.

Because GoFundMe Pro incorporates GoFundMe’s network intelligence, it also surfaces behavioral signals and cohort data that nonprofits can use to tailor asks and timing. That intelligence is intended to help organizations identify high-potential acquisition paths, suggest ask amounts, and improve conversion on forms.

GoFundMe Pro pricing

GoFundMe Pro offers flexible pricing tailored to different nonprofit needs and sizes, with options that typically include per-transaction fees, subscription tiers, and enterprise arrangements for larger organizations. Pricing structures commonly combine platform fees (subscription or service fees), payment processing fees charged by card networks and processors, and optional add-ons for advanced features or integrations.

Typical elements you can expect:

• Subscription tiers: Plans that scale from teams running a few campaigns to enterprise programs managing program designations and multi-campaign portfolios. Common labeled tiers used across fundraising platforms include Free Plan, Starter, Professional, and Enterprise for differing feature sets.
• Transaction fees: Card processing fees and platform fees that apply per-donation; nonprofits should expect combined percentage plus fixed-dollar processing costs similar to industry norms (for example, a card network fee plus a platform fee).
• Custom enterprise pricing: For organizations with high volume, multi-entity needs, or specific security/compliance requirements, GoFundMe Pro typically negotiates custom rates and SLAs.

Because nonprofit needs vary (number of campaigns, volume of donations, requirement for CRM integrations, event ticketing), GoFundMe Pro’s pricing is best assessed through direct consultation. Check GoFundMe Pro’s official pricing information for current options and any nonprofit discounts. Visit their official pricing page for the most current information.

How much is GoFundMe Pro per month

GoFundMe Pro offers competitive pricing plans designed for different team sizes and campaigning needs, and monthly subscription options are available for smaller organizations or project-based use. Monthly costs depend on the chosen tier, transaction volume, and whether you select additional modules like events or advanced integrations.

Some nonprofits choose monthly billing when they prefer short-term commitments or seasonal campaigns; others choose annual billing to capture discounts. For exact monthly figures by tier, consult GoFundMe Pro’s pricing page or contact their sales team for a quote.

How much is GoFundMe Pro per year

GoFundMe Pro typically offers annual billing discounts for organizations that commit to a yearly subscription; annual commitments often reduce the effective per-month cost by a measurable percentage compared to month-to-month billing. The size of the discount depends on the negotiated plan and organization size.

If you require multiyear or enterprise licensing, GoFundMe Pro can provide custom contracts, including dedicated support levels and onboarding services. For precise annual pricing and potential savings percentage, visit the GoFundMe Pro official pricing page.

How much is GoFundMe Pro in general

GoFundMe Pro pricing ranges from pay-per-campaign or subscription-based small-team plans to enterprise-level contracts. Overall costs depend on the subscription tier, transaction fees, and any integrations or custom services purchased. Organizations should evaluate total cost of ownership by accounting for platform fees, payment processing, CRM integration effort, and staff time for campaign management.

When planning budgets, include these items:

• Platform subscription: monthly or annual charge depending on selected tier
• Payment processing: card network and processor fees applied per donation
• Implementation: initial setup, templates, and integration work
• Support and services: training, account management, or custom development

Visit their official pricing page for the most current information.

What is GoFundMe Pro used for

GoFundMe Pro is used for acquiring online donations, running branded campaigns, and mobilizing supporters through peer-to-peer fundraising and events. Nonprofits leverage it to collect one-time and recurring gifts, create campaign landing pages, and route donations to specific programs or initiatives.

Typical use cases include emergency relief appeals, annual fund campaigns, capital campaigns, event ticketing and fundraising, alumni or community peer-to-peer drives, and program-level designations for restricted gifts. The platform is also used to centralize reporting across multiple campaigns so development teams can compare performance by channel and fundraising tactic.

GoFundMe Pro is commonly used by teams that want both a fundraising toolkit and an external acquisition channel: organizations claim their Nonprofit Page on the GoFundMe network to reach a broader pool of donors while also controlling branding, ask amounts, and donor data capture on their own forms.

Operational benefits for nonprofits include faster campaign launch times with templated builders, simplified event management, and access to donor behavior insights that inform ask strategies. The platform also integrates with common CRM systems to ensure gifts are recorded and stewarded in the organization’s donor database.

Pros and cons of GoFundMe Pro

GoFundMe Pro offers a mix of strengths and trade-offs that nonprofits should weigh when choosing a fundraising platform.

Pros:

• Access to a large donor network and increased discoverability for campaigns via GoFundMe’s community and search exposure.
• Integrated campaign builder and donation forms that reduce time-to-launch for new appeals and eliminate the need for custom development in many cases.
• Peer-to-peer and events modules that let organizations run multi-channel campaigns from a single platform, tying participant fundraising back to central dashboards.
• Donor intelligence and aggregate insights from GoFundMe’s data which can help inform ask amounts and donor acquisition tactics.

Cons:

• Platform and payment processing fees can add up; organizations should carefully evaluate the net revenue after transaction fees and any platform charges.
• Organizations with strict CRM or data governance requirements may need additional integration work to maintain donor records in-house.
• Advanced customization or unique workflows may still require developer resources or custom professional services, depending on the plan.
• For very large, complex organizations, enterprise-level customization and contract negotiation may be required to meet security and compliance needs.

Trade-offs are typical for full-service fundraising platforms: the convenience of an integrated system and external discoverability comes with cost and potential limits on extreme customization. Nonprofits should run a pilot campaign and model net revenue scenarios before committing at scale.

GoFundMe Pro free trial

GoFundMe Pro often provides demos, guided walkthroughs, and trial discussions for nonprofits evaluating the platform. Because the product is aimed at organizations rather than single consumers, the buying process typically involves a demo with sales and then either a pilot program or a short-term signup for small teams.

A trial or pilot can include building test campaigns, embedding a donation form, and running a limited live test to evaluate conversion and reporting. During trial periods, organizations can assess how forms behave on their website, how program designations are configured, and how event ticketing flows work in practice.

To initiate a trial or pilot, contact GoFundMe Pro through their platform contact channels; they can provide a guided setup or point you to onboarding resources and case studies that match your use case. For details on demo requests and pilot programs, consult GoFundMe Pro’s contact and demo information.

Is GoFundMe Pro free

No, GoFundMe Pro is not a universally free product. While GoFundMe’s public donation pages can be used without a subscription by individuals on the consumer GoFundMe site, GoFundMe Pro for nonprofit organizations is structured around paid tiers and transaction costs that support the product, integrations, and enterprise services.

That said, some entry-level options or limited-feature plans may have low or no subscription entry points combined with transaction fees; nonprofits should evaluate net costs rather than headline price. For exact details about whether a Free Plan or low-cost entry option is available at the time you evaluate the product, visit GoFundMe Pro’s pricing page.

GoFundMe Pro API

GoFundMe Pro provides integration points and developer-focused tools to connect campaign and donor data to an organization’s systems. Typical API capabilities for fundraising platforms include retrieving donation records, creating or updating supporter information, and syncing transaction and event registration data with CRMs.

Available API endpoints and depth of access (webhooks, REST API endpoints, field-level mapping, etc.) can vary by plan. Enterprise customers often receive extended API quotas, dedicated documentation, and technical onboarding to ensure reliable data flows for high-volume operations.

If you plan to use GoFundMe Pro as your primary fundraising channel, confirm the API capabilities you need—real-time webhooks for gift notifications, batch exports for nightly syncs, and secure OAuth or API key access. Review the developer resources or contact GoFundMe Pro’s technical team for up-to-date API documentation and integration guides: consult GoFundMe Pro’s developer and integration resources.

10 GoFundMe Pro alternatives

When evaluating fundraising platforms, nonprofits commonly compare GoFundMe Pro to both commercial SaaS fundraising tools and open source or self-hosted solutions. Below are paid and open source alternatives organized by type.

Paid alternatives to GoFundMe Pro

• Classy — Longstanding nonprofit fundraising platform focused on campaigns, peer-to-peer, and recurring giving; known for campaign templates and integrations with major CRMs.
• Network for Good — All-in-one fundraising and donor management solution geared toward small and medium nonprofits with donor management, email, and coaching.
• Donorbox — Lightweight donation forms and subscription-based pricing for recurring donations; easy to embed and quick to launch for smaller nonprofits.
• Bloomerang — Donor management and fundraising platform with a focus on retention metrics and donor engagement analytics.
• Blackbaud Luminate — Enterprise-grade digital fundraising and marketing solution for larger nonprofits, offering advanced segmentation, marketing automation, and large-scale campaign support.
• GiveGab — Platform oriented toward peer-to-peer, giving days, and community fundraisers with built-in volunteer and event capabilities.
• Fundly — Campaign pages and social fundraising tools for nonprofits and causes; straightforward setup for public-facing campaigns.

Open source alternatives to GoFundMe Pro

• CiviCRM — Open source CRM for nonprofits that includes contribution and event modules; requires hosting and setup but offers deep customization and control over data.
• Open Collective — Open platform for transparent fundraising and fiscal sponsorship; best for community-driven groups and open source projects seeking simple, transparent financial flows.
• Odoo (Donations module) — Odoo’s suite includes donation and events modules as part of an open-source ERP stack; suitable for organizations that want tight control and integration across operations.
• CharityEngine (self-host option) — While CharityEngine is generally a commercial product, some nonprofit-focused open-source projects and forks exist; organizations with developer resources can explore community alternatives.

Frequently asked questions about GoFundMe Pro

What is GoFundMe Pro used for?

GoFundMe Pro is used for online fundraising by nonprofit organizations. It supports branded campaign pages, donation forms, peer-to-peer fundraising, and event ticketing so nonprofits can run appeals, manage registrations, and track donor activity from a single platform.

How does GoFundMe Pro help with donor acquisition?

GoFundMe Pro helps with donor acquisition by surfacing nonprofit campaigns to GoFundMe’s donor community. Claiming a Nonprofit Page and leveraging GoFundMe’s discoverability exposes campaigns to a broader audience, which can generate inbound donors who find appeals through the GoFundMe network.

Does GoFundMe Pro integrate with CRMs?

Yes, GoFundMe Pro typically supports integrations with common donor management systems. Integration methods include native connectors, API-based syncs, and export/import flows to keep donor records synchronized with an organization’s CRM.

Can GoFundMe Pro handle peer-to-peer fundraising?

Yes, GoFundMe Pro includes peer-to-peer fundraising tools. Supporters can create individual or team pages, recruit fundraisers, and track participant progress while donations are attributed to the parent campaign.

Is there a free version of GoFundMe Pro?

No, GoFundMe Pro is generally offered as a paid product for nonprofits, although entry-level options with transaction-only costs may exist. Nonprofits should review both subscription tiers and transaction fee structures to understand net revenue.

Why would a nonprofit choose GoFundMe Pro over other platforms?

Nonprofits choose GoFundMe Pro for the combination of campaign-building tools and access to a large donor community. The integrated tooling plus discoverability on GoFundMe’s network can reduce acquisition friction and increase visibility for urgent or broadly appealing campaigns.

When should a nonprofit consider upgrading to enterprise-level plans?

Organizations should consider enterprise plans when they have high volume fundraising, complex compliance needs, or require dedicated SLAs and integrations. Enterprise tiers commonly include higher API quotas, custom onboarding, advanced security controls, and a dedicated account team.

Where can nonprofits find case studies about GoFundMe Pro results?

GoFundMe Pro publishes success stories and case studies on its platform pages that showcase campaign outcomes. These case studies typically highlight metrics like rapid campaign launch times, percentage increases in gifts year-over-year, and first-time donor acquisition; see GoFundMe Pro’s case studies and resources for examples.

What support options are available for GoFundMe Pro customers?

GoFundMe Pro provides tiered support depending on plan level, from self-serve documentation and webinars to dedicated account management for enterprise clients. Support channels commonly include knowledge base articles, onboarding help, training sessions, and priority support for higher-tier customers.

How secure is donor data on GoFundMe Pro?

GoFundMe Pro implements industry-standard security and payment processing practices. Security measures typically include encrypted payment flows, PCI-compliant processors, role-based access control, and data export controls; for specifics on certifications and controls, review GoFundMe Pro’s security documentation at their security and compliance resources.

GoFundMe Pro careers

GoFundMe Pro and the broader GoFundMe organization post job openings for product, engineering, nonprofit partnerships, account management, and customer support roles. Career pages typically list both remote and office-based roles and outline responsibilities for roles that support nonprofit customers and product development.

Working on the GoFundMe Pro team often involves cross-functional collaboration between product managers, partnership teams that onboard nonprofits, and technical staff focused on integrations and performance. Candidates should look for roles that emphasize nonprofit sector knowledge, SaaS product experience, or payments and security expertise.

To explore current opportunities and role descriptions, check GoFundMe’s corporate careers page and the GoFundMe Pro hiring sections on their company site.

GoFundMe Pro affiliate

GoFundMe Pro does not publicly advertise a broad affiliate program in the same way consumer platforms do, but nonprofit partnership teams and platform partners often maintain referral programs, co-marketing arrangements, or reseller agreements for agency partners. Organizations interested in partnership or referral arrangements should contact GoFundMe Pro’s partnerships or nonprofit outreach team to discuss potential affiliate-like relationships and partner benefits.

Where to find GoFundMe Pro reviews

Independent reviews of GoFundMe Pro can be found on software review sites and nonprofit technology review publications. Look for in-depth user reviews that discuss ease of campaign setup, form conversion rates, event ticketing functionality, and the real-world impact of GoFundMe discoverability.

For firsthand examples, consult nonprofit technology blogs, peer reference calls provided by GoFundMe Pro sales, and reviews on vendor evaluation sites to compare feature sets and customer satisfaction. Also review GoFundMe Pro’s published case studies and metrics on their resources page for additional context.