Groove

What is groove

Groove is a sales engagement and revenue operations platform focused on automating outreach, capturing sales activity, and syncing that activity directly into Salesforce. The product combines sequence-based cadences, email and call automation, calendar scheduling, and analytics so sales teams can run consistent outreach at scale while preserving CRM data quality.

Groove is built as a Salesforce-native application and a set of client-side tools (browser extension, inbox integrations, dialer) that operate alongside Salesforce. It emphasizes bi-directional sync with CRM records, automated activity logging, and visibility into team and rep-level performance. This reduces manual data entry and lets revenue operations teams enforce standardized playbooks across sellers.

The platform supports multichannel engagement — email, phone, LinkedIn touches, and task-based activities — with templates, personalization tokens, and conditional branching. Reporting surfaces cadence performance, conversion rates, and pipeline velocity, enabling operations teams to iterate on outreach strategies based on measurable outcomes.

Groove also includes administrative controls for sequence governance, compliance (opt-out handling and message limits), and role-based permissioning that helps larger organizations manage consistent selling behavior across distributed teams.

Groove features

Groove's core feature set centers on cadence management, CRM synchronization, and outreach automation. Features include sequencing, a built-in dialer, inbox integrations, detailed activity capture, analytics dashboards, and admin controls for revenue operations.

Key product capabilities:

• Sequenced outreach and cadences: Create multi-step sequences with emails, calls, LinkedIn tasks, and manual tasks. Sequences support conditional logic, wait steps, and automatic progression.
• Salesforce-native sync: Activities and outcomes map directly to Salesforce objects. Automatic logging of calls, emails, and notes maintains a single source of truth in CRM.
• Email templates and personalization: Use dynamic tokens, A/B test subject lines and templates, and set deliverability-friendly cadences.
• Built-in sales dialer and voicemail drop: Click-to-call from browser or Salesforce, local presence dialing, call logging, and pre-recorded voicemail drops to increase call throughput.
• Calendar scheduling and meeting links: Integrated scheduling tools that sync with Google Calendar and Office 365 to reduce back-and-forth scheduling.
• Analytics and reporting: Team and rep-level reports on sequence performance, reply and meeting rate metrics, and pipeline attribution for outreach programs.
• Automation and routing: Auto-enroll prospects, route leads by territory or score, and automate follow-ups based on CRM updates.
• Admin and governance: Permission controls, sequence approval workflows, and compliance features for opt-outs and suppression lists.

More advanced capabilities include custom reporting for revenue operations, integration with marketing and data enrichment tools, and APIs/webhooks for bespoke workflow automation. For details on specific integrations and developer resources, see Groove's developer documentation and integration listings at Groove's developer documentation and Groove's integration pages.

What does groove do?

Groove sequences, schedules, and records outbound and inbound sales activity so revenue teams can run consistent, measurable outreach directly from Salesforce. It automates routine tasks such as follow-up reminders, email sends, and call logging so sellers spend more time engaging prospects and less time on data entry.

The platform centralizes playbooks in the form of sequences that can be enforced and measured. Managers can standardize messaging, cadence timing, and channel mix while tracking conversion metrics at each step. This reduces variance across sellers and makes it easier to iterate on what works.

Groove also extends CRM capabilities with client-facing touchpoints like a sales dialer, calendar scheduling, and email sequences, all of which are automatically logged back to CRM. Combined with dashboards and analytics, Groove turns outreach activity into auditable, reportable pipeline signals.

Groove pricing

Groove offers these pricing plans:

• Free Plan: $0/month with limited access to basic sequence features and trial functionality (usually limited users and activity caps)
• Starter: $39/month per user when billed monthly (discounts available for annual billing)
• Professional: $79/month per user when billed monthly
• Enterprise: Custom pricing with advanced security, dedicated support, and unlimited sequences

Groove's pricing tends to be per-seat and may vary based on the Salesforce edition, number of users, and level of onboarding or professional services required. Larger organizations often negotiate Enterprise contracts that include custom integrations, SSO, and dedicated customer success resources. Check Groove's current pricing tiers for the latest rates and enterprise options.

Pricing notes and typical add-ons:

• User-based licensing: Most Groove plans are sold per active seat; inactive seats may be billed differently depending on contract.
• Onboarding and training: Enterprise onboarding packages are often quoted separately and can include implementation, data migration, and admin training.
• Add-on services: Advanced reporting packs, professional services, or dedicated support SLAs may be quoted as add-ons.

How much is groove per month

Groove starts at $39/month per user on the Starter plan when billed monthly. Monthly billing is available for teams that prefer flexibility, though most vendors including Groove offer lower effective per-user pricing when customers commit to annual contracts.

Many teams evaluate monthly starter pricing for pilots or small teams, then move to annual plans to reduce per-user cost as they scale. Enterprise customers typically negotiate a custom monthly or annual payment schedule depending on contract terms.

If you need an exact quote for a specific team size or feature set, request a customized estimate through Groove's sales team at Groove's contact and pricing pages.

How much is groove per year

Groove costs $468/year per user for the Starter plan at standard monthly-equivalent pricing ($39/month multiplied by 12) when paying annually; higher tiers scale accordingly and usually come with discounts for annual prepayment. The Professional plan would approximate $948/year per user at $79/month.

Annual billing typically reduces the per-user cost compared with month-to-month billing and is commonly required for larger deployments. Enterprise agreements are quoted on an annual basis and include additional services and support components.

For the most current yearly rates and potential volume discounts, view Groove's current pricing tiers and contact their sales team.

How much is groove in general

Groove pricing ranges from $0 (free limited plan) to custom Enterprise pricing that can exceed several hundred dollars per user per month depending on services. Most mid-market teams budget between $39/month per user and $79/month per user depending on features such as advanced reporting, dialer minutes, and CRM integration depth.

When planning budget, include implementation and training costs, possible data migration fees, and the value of time saved through automation. Typical budget planning items include:

• Implementation costs: Professional services hours for Salesforce mapping and sequence setup
• Training costs: Admin and user training sessions for onboarding
• Operational costs: Monthly seat fees and any add-on analytics or support packages

For an exact total cost of ownership for your organization, request a written proposal or use Groove's sales contact to obtain a tailored quote.

What is groove used for

Groove is used to operationalize outbound and inbound sales workflows so revenue teams can scale repeatable outreach while maintaining CRM hygiene. It is commonly used for cold outreach cadences, account-based selling plays, follow-up automation, and activity-based pipeline attribution.

Specific use cases include:

• New business outreach: Automated cadences that combine email, calls, and tasks to consistently follow up with prospects.
• Account-based plays: Orchestrated sequences targeted at key accounts with coordinated touches across multiple stakeholders.
• Sales development: SDR teams use Groove to prioritize leads, run outreach sequences, and pass qualified meetings to AEs with complete activity history.
• Customer success and expansion: Renewals and expansion plays use sequences to schedule check-ins, update contacts, and trigger cross-sell tasks.

Groove is also used by revenue operations teams to create enforceable playbooks, reduce data drift in Salesforce, and produce reliable metrics for pipeline forecasting.

Pros and cons of groove

Groove offers strengths around Salesforce integration, sequence management, and activity capture, but like any specialist tool, it has trade-offs depending on your existing tech stack and process maturity.

Pros:

• Tight Salesforce integration keeps CRM data synchronized and reduces duplicate work for sellers.
• Robust cadence builder with conditional logic supports complex sales playbooks and ABM strategies.
• Built-in dialer, voicemail drop, and calendar tools reduce the need for separate point solutions.
• Administrative controls and reporting give revenue operations visibility and governance over outreach.

Cons:

• Per-seat pricing can be costly for large teams unless negotiated down in Enterprise agreements.
• Deep Salesforce-native design means teams using other CRMs may not get the same level of sync and functionality.
• Advanced analytics and heavy customization typically require professional services or admin resources to implement.

When evaluating Groove, consider the size of your Salesforce deployment, whether you require native CRM mapping, and whether you need an all-in-one engagement suite versus best-of-breed point solutions.

Groove free trial

Groove typically offers a free trial or pilot period so teams can evaluate sequence functionality, CRM sync, and basic analytics before committing to a paid contract. Trials often provide access to core features like sequence creation, email templates, and Salesforce integration for a limited number of users or seats.

A trial helps teams validate how Groove logs activities into Salesforce, how sequences impact conversion metrics, and whether the built-in dialer and calendar links meet seller needs. During a trial, operations teams should test permissions, sequence governance, and sample reporting to ensure the platform aligns with internal workflows.

To start a trial or pilot, request access through Groove's signup flow or contact their sales team for a guided proof-of-concept. See Groove's contact and trial information for the most accurate steps to begin an evaluation.

Is groove free

Yes, Groove offers a limited Free Plan designed for evaluation and small pilots, providing basic sequence functionality and a constrained set of features. The free tier typically has user and activity limits and is intended to let teams test core workflows before upgrading.

Free plans are useful for validating CRM sync, testing standard sequences, and assessing user acceptance, but they usually lack advanced reporting, dialer minutes, and enterprise governance features that paid plans provide.

Groove API

Groove provides developer resources that enable integration of activity data, sequence triggers, and webhooks into broader tech stacks. Their APIs support programmatic access to activity logs, enrollment status, and sequence metadata, enabling bespoke automation and deeper analytics beyond native connectors.

Typical API capabilities include REST endpoints for reading and writing activity data, webhooks for real-time event notifications (sequence enrollments, replies, task completions), and authentication mechanisms for secure access. These APIs allow revenue operations to push or pull engagement data into data warehouses, BI tools, or custom dashboards.

For developers looking to extend Groove, refer to Groove's developer documentation for details on available endpoints, rate limits, and example integrations. Using the API, teams can integrate Groove engagement metrics into broader revenue intelligence stacks and automate workflow steps that depend on engagement events.

10 Groove alternatives

When considering alternatives to Groove, teams typically evaluate functionality such as CRM integration, sequence capabilities, dialer tools, and analytics. Below are 10 alternatives that compete in the sales engagement and revenue operations space.

Paid alternatives to groove

• SalesLoft — A direct competitor focused on cadence-based sales engagement with robust analytics, a built-in dialer, and deep Salesforce integration. SalesLoft emphasizes coaching and analytics for SDR and AE teams.
• Outreach — Enterprise-grade engagement platform with advanced sequence automation, machine learning-based optimization, and strong integrations with Salesforce and marketing systems.
• HubSpot Sales Hub — An integrated CRM and engagement suite that combines email sequences, meeting scheduling, and sales automation tightly coupled with HubSpot CRM.
• Salesforce Sales Engagement (formerly High Velocity Sales) — Native Salesforce capabilities for sequences and cadences that integrate deeply with Sales Cloud and Pardot/Eloqua for marketers.
• Apollo.io — Combines prospect data, cadence automation, and engagement tracking, often chosen for its integrated contact database and outreach features.

Open source alternatives to groove

• Mautic — Open source marketing automation that can be adapted for outreach sequences and lead nurturing; best for teams willing to customize and self-host integrations with CRM systems.
• SuiteCRM — Open source CRM with workflow engine and email campaign capabilities; can be extended to support engagement sequences with custom development.
• Odoo (Community Edition) — Open source suite with CRM, email marketing, and automation building blocks; requires configuration to match Groove-style cadence workflows.
• EspoCRM — Lightweight open source CRM with activity tracking and extension points for building sequence-like workflows.

Frequently asked questions about Groove

What is Groove used for?

Groove is used for sales engagement and automating multichannel outreach while keeping activity synced to Salesforce. Sales and revenue operations teams use it to run sequences, log outreach automatically, and measure the impact of cadences on pipeline and conversion rates.

Does Groove integrate with Salesforce?

Yes, Groove offers a native Salesforce integration. The platform is built to map touches and activities directly into Salesforce objects, provide real-time sync, and enable sequence governance inside the CRM.

How much does Groove cost per user?

Groove starts at $39/month per user on its Starter plan when billed monthly; higher tiers such as Professional typically start around $79/month per user, with Enterprise pricing available on request.

Is there a free version of Groove?

Yes, Groove provides a limited Free Plan intended for evaluation and small pilots; it includes basic sequence features but restricts users and advanced capabilities compared with paid plans.

Can Groove be used for account-based selling?

Yes, Groove supports account-based selling through multi-touch sequences and stakeholder mapping. You can create account-specific cadences, coordinate touches across different contacts at the same account, and measure engagement at the account level.

Does Groove include a dialer?

Yes, Groove includes a built-in sales dialer and voicemail drop. The dialer supports click-to-call, local presence, call logging tied to Salesforce, and call outcome tracking.

Can I import data from Excel or CSV into Groove?

Yes, Groove supports importing leads and contacts from CSV/Excel through Salesforce or direct import tools. Data import should be coordinated with your CRM mappings so sequence enrollments and activity logging attach to the correct records.

How secure is Groove?

Groove uses enterprise security practices and offers admin controls for data governance. Features typically include role-based permissions, single sign-on, secure data transmission, and options for enterprise compliance; specific certifications and controls should be verified on Groove's security information pages.

Does Groove have an API for integrations?

Yes, Groove provides APIs and webhooks for programmatic access to engagement events and activity records. Developers can use these endpoints to push engagement data into analytics systems, trigger external workflows, or build custom integrations with internal systems.

What training resources does Groove provide?

Groove offers onboarding, documentation, and customer success support for paid plans. Resources typically include product documentation, admin guides, training sessions, and optional professional services for sequence implementation and Salesforce mapping.

groove careers

Groove hires across product, engineering, sales, customer success, and revenue operations roles. Careers pages typically list open positions, remote/hybrid options, and information about company culture and benefits. Candidates interested in roles should view Groove's careers page for current openings and recruitment details.

groove affiliate

Groove's partner and referral programs allow agencies, consultants, and technology partners to resell or recommend the platform. Affiliate or partner programs vary by region and usually include incentives for referrals, co-marketing opportunities, and technical enablement.

Where to find groove reviews

Independent user reviews and evaluations for Groove can be found on industry review sites and communities that specialize in sales tools. For current customer feedback and ratings, check review platforms and case studies published on Groove's site and third-party review aggregators.