Landbot

What is landbot

Landbot is a conversational experience platform for building chatbots, web chat widgets, and messaging workflows using a visual, block-based builder. The platform focuses on no-code and low-code creation of branching conversations that capture leads, qualify prospects, automate support answers, and trigger backend workflows. Landbot supports web widgets, Facebook Messenger, WhatsApp, and integration with external services through native connectors, webhooks, and an API.

Landbot is used by teams that need fast iteration on conversational flows without hiring developers for each change. The product is commonly used by marketers for lead capture, by sales teams for qualification and meeting scheduling, and by support teams to automate repetitive answers and route complex queries to agents. It provides analytics, A/B testing of conversational flows, and exportable data for CRM sync.

The platform includes features for conditional logic, form-like field collection, rich media (images, buttons, carousels), and advanced actions such as calling external APIs, running JavaScript (in some plans), and integrating with databases or CRMs. Landbot delivers enterprise features for security, single sign-on, and team administration when deployed at scale.

Landbot features

Landbot groups features into conversation design, channel delivery, data & integrations, and management/analytics. The builder is a visual drag-and-drop interface where each block represents a step in the conversation and can include conditions, variable storage, and actions.

Key features include:

• Visual flow builder with node-based blocks for message, question, action, and logic controls
• Multi-channel delivery: web chat widgets, WhatsApp, Messenger, and link-based bots
• Conditional branching, variable management, and context persistence across sessions
• Rich input types: quick replies, forms, file uploads, date pickers, and custom validation
• Native integrations with CRMs, email providers, analytics tools, and automation platforms
• Webhooks and HTTP request blocks to connect to custom APIs and backend systems
• Analytics dashboard with conversion funnels, user paths, and exportable conversation logs
• Team collaboration controls, role-based access, and workspace management
• Enterprise-grade security options, audit logs, and SSO (available on higher tiers)

Landbot also exposes developer-oriented features for advanced customization, including custom code blocks (JavaScript execution in supported plans), data mapping to external systems, and an API for programmatic bot management. For channels like WhatsApp the platform provides provisioning and templates management as part of its enterprise offerings.

What does landbot do?

Landbot lets non-technical users design, test, and deploy conversation flows that collect data, qualify leads, route queries, and automate repetitive tasks. Conversations are built as sequences of blocks where each block can ask a question, show content, call an API, or route to an agent.

The builder captures user responses into variables which you can use later in the flow for personalization or conditional routing. This enables use cases such as progressive profiling (gradually collecting user data), qualification scoring (assigning scores based on answers), and event-triggered notifications (send email or Slack when conditions are met).

On the delivery side, Landbot can embed on web pages as a widget, host a shareable link to the bot, or connect to messaging channels like WhatsApp and Messenger. For support handoffs it supports live chat takeover where the conversation history is retained, allowing agents to continue where the bot left off.

Landbot pricing

Landbot offers these pricing plans:

• Free Plan: $0/month with basic builder access, limited conversations per month, and Landbot branding
• Starter: $30/month billed monthly (discounts available when billed annually); increased conversation allowance and API call limits
• Professional: $80/month billed monthly with expanded channels (including WhatsApp options), advanced integrations, and analytics
• Enterprise: Custom pricing with SSO, dedicated onboarding, higher concurrency, and SLA-backed support

Pricing above reflects typical Landbot tiers and common monthly rates for conversational platforms. Billing models commonly offer lower effective per-month prices when paid annually and add-on costs for channels such as WhatsApp (template/message charges) or for additional active contacts.

Check Landbot's current pricing plans for the latest rates, detailed quotas, and enterprise options.

How much is landbot per month

Landbot starts at $0/month for the Free Plan. Typical paid monthly tiers for small teams start around $30/month for the Starter tier and scale to approximately $80/month for Professional plans. Enterprise deployments are custom-priced and billed based on usage, channels, and support commitments.

Monthly billing frequently includes per-conversation or per-session quotas and may charge extra for premium channels such as WhatsApp messages or for higher API call volumes.

How much is landbot per year

Landbot costs vary with annual billing but commonly offer discounts versus monthly billing. For example, teams that choose annual billing often reduce the effective monthly cost of the Starter and Professional plans by 10–25%. Enterprise contracts are quoted annually and typically include implementation and support fees.

To confirm current annual prices and discounts, view Landbot's pricing tiers and annual plans.

How much is landbot in general

Landbot pricing ranges from $0 (Free Plan) to several hundred dollars per month for Professional and Enterprise plans. The actual cost depends on conversation volumes, channels in use (web vs WhatsApp), number of active bots, and add-on services such as dedicated onboarding or SLA-backed support.

Organizations should budget for variable costs such as WhatsApp template/message fees, higher concurrency, or custom integrations, and compare those to expected lead/contact volumes before selecting a tier.

What is landbot used for

Landbot is used to automate conversational interactions that previously required human agents or static web forms. Common uses include lead capture, presales qualification, appointment scheduling, customer onboarding, FAQ automation, and two-way transactional messages (order status, booking updates).

Use cases by team:

• Marketing: run interactive landing pages that qualify visitors and route qualified leads to CRMs; use conversational forms to increase completion rates
• Sales: automate first-contact qualification, score leads, and schedule demo meetings with calendar integrations
• Support: answer common questions, provide troubleshooting flows, and escalate to agents with conversation context
• Product: collect user feedback and perform guided product tours within an embedded conversation

Operational benefits include higher conversion rates from interactive flows compared with static forms, consistent qualification logic (reducing human error), and centralized conversation logs for analytics and follow-up.

Pros and cons of landbot

Pros:

• Visual, no-code builder reduces dependence on engineers for creating and iterating conversational flows
• Multi-channel delivery supports both web and messaging apps, including WhatsApp and Facebook Messenger
• Built-in integrations and webhook support make it straightforward to sync data with CRMs and automation platforms
• Analytics and testing tools provide insight into conversation performance and areas to optimize
• Enterprise features (SSO, audit logs, priority support) are available for regulated environments

Cons:

• Costs can increase with conversation volume and premium channels (WhatsApp message fees are external)
• Advanced customization often still requires developer work (complex API orchestration, custom UI components)
• Some enterprise-level integrations or compliance requirements may require the highest-priced tier or custom contracts
• Offline or native mobile app usage is limited compared with fully embedded SDK solutions

Landbot free trial

Landbot offers a Free Plan that allows teams to build and publish bots with limited monthly conversation credits and Landbot branding. The free tier is intended for evaluation, small projects, and proof-of-concept work.

Paid plans generally include trial periods or monthly plans that let you scale up conversations and remove Landbot branding. For teams evaluating the platform, the visual builder combined with the free allowance is sufficient to validate conversational flows, basic integrations, and channel delivery.

To review trial specifics and sign-up options, see Landbot's trial and plan details.

Is landbot free

Yes, Landbot offers a Free Plan. The Free Plan provides access to the visual builder, basic integrations, and a limited monthly conversation allowance. It includes Landbot branding and caps that encourage upgrading for production usage and higher conversation volumes.

Landbot API

Landbot exposes API endpoints and webhook mechanisms for both runtime interactions and administrative tasks. The API enables sending messages, retrieving conversation history, and programmatically creating or updating bots in supported plans.

Common API capabilities:

• Accept external events and send messages into a conversation via HTTP requests
• Webhooks to forward user responses and conversation events to external systems in real time
• REST endpoints for exporting transcripts, user data, and analytics metrics
• Programmatic management of bot assets, templates, and variables (in API-enabled plans)

Developers use the API for two main patterns: (1) inbound integration where external systems trigger messages or push data to the bot, and (2) outbound integration where the bot calls external APIs (via HTTP blocks) to fetch data, validate inputs, or trigger CRM events. For integration specifics and authentication methods review the official developer documentation and API reference at Landbot's developer documentation or the platform's technical docs.

10 Landbot alternatives

• Drift — Conversational marketing platform focused on B2B lead qualification and account-based messaging
• Intercom — Customer messaging platform combining live chat, bots, and help center for product-led teams
• ManyChat — Chat marketing platform with strong native support for Facebook Messenger and Instagram
• Tidio — Live chat and chatbot platform aimed at SMBs, with email and Messenger integrations
• Chatfuel — No-code bot builder for Messenger and Instagram with a block-based flow editor
• Botpress — Open source conversational platform for on-premises or cloud deployment
• Rasa — Open source conversational AI framework for building intent-driven assistants
• Dialogflow — Google’s NLP-driven chatbot platform with voice and text capabilities
• Zendesk Answer Bot — Support-focused bot integrated with Zendesk suite for ticketing and help center automation
• HubSpot Conversations — Built into HubSpot CRM for unified inbox, chatflows, and automated routing

Paid alternatives to landbot

• Drift: Focuses on conversational marketing with account-based features and calendar scheduling for sales teams
• Intercom: Provides a combined product and customer support messaging suite with automation and inbox management
• ManyChat: Paid plans provide higher message volumes, SMS/WhatsApp controls, and premium templates for marketing
• Zendesk Answer Bot: Integrates with Zendesk’s ticketing system and offers bot-suggested articles and routing
• HubSpot Conversations: Tightly integrated with HubSpot CRM and marketing automation for lead qualification and routing

Open source alternatives to landbot

• Botpress: Modular, on-premises conversational platform with a visual flow editor and full control over data
• Rasa: A framework for intent classification and dialogue management that requires development but enables full customization
• Rocket.Chat's Omnichannel bots: Supports on-premise deployments with custom bot integrations
• OpenDialog: Dialogue platform suited for complex, multi-turn conversations with developer-first tooling
• Microsoft Bot Framework (open components): Framework and SDKs for building bots with customizable runtime and connectors

Frequently asked questions about Landbot

What is Landbot used for?

Landbot is used for building conversational flows for lead capture, support automation, and customer interaction. Teams use it to replace static forms, qualify prospects, automate FAQs, and route complex cases to agents while keeping conversation history and analytics for optimization.

Does Landbot integrate with CRMs like Salesforce?

Yes, Landbot offers integrations with major CRMs and can send lead data directly to systems like Salesforce. Integrations are available as native connectors or via webhooks and the API for custom mappings and two-way synchronization.

How much does Landbot cost per user or per month?

Landbot starts at $0/month for the Free Plan, with paid plans commonly beginning around $30/month for the Starter tier and increasing for Professional and Enterprise options depending on conversation volume and channels.

Is there a free version of Landbot?

Yes, Landbot has a Free Plan that provides limited monthly conversations, access to the visual builder, and Landbot branding. It’s suitable for testing and small projects but has caps that typically require upgrading for production use.

Can Landbot be used with WhatsApp?

Yes, Landbot supports WhatsApp as a delivery channel. WhatsApp usage generally requires appropriate business account setup, template messaging approvals, and may incur separate message fees depending on the region and WhatsApp provider.

Does Landbot offer analytics on conversation performance?

Yes, Landbot provides analytics and reporting on conversation funnels, completion rates, and user paths. The analytics dashboard helps identify drop-off points, measure conversion from chat interactions, and export logs for deeper analysis.

Can I run custom code inside Landbot flows?

Yes, certain plans allow custom code execution or JavaScript blocks for advanced data transformations. For other use cases you can call external APIs via HTTP blocks to run business logic on your servers and return results to the flow.

Is Landbot secure for enterprise usage?

Yes, Landbot provides enterprise-grade security options such as SSO, audit logs, and data controls on higher tiers. Customers with strict compliance needs should review contract terms, data residency, and available certifications with Landbot’s security documentation.

How do I move conversation data from Landbot to my systems?

Landbot can export conversation transcripts via API or forward events through webhooks to your systems. You can also map collected variables directly to CRM fields using native connectors or middleware like Zapier and Make for orchestration.

What training and support does Landbot provide?

Landbot offers documentation, tutorials, and onboarding resources, with priority onboarding for paid plans and enterprise customers. Paid tiers typically include access to onboarding specialists, implementation guides, and SLA-backed support depending on the contract.

landbot careers

Landbot hires across product, engineering, customer success, and sales roles, typically seeking experience in conversational UX, integrations, and SaaS operations. Candidates can find open roles and apply through the company careers pages or professional networks. For up-to-date openings review Landbot’s careers information on their official website.

landbot affiliate

Landbot may operate partner or affiliate programs that reward referral partners or certified implementation partners. Affiliate and partner programs often include co-marketing opportunities, lead sharing, and technical enablement. Contact Landbot’s partnerships team via the platform’s partner or sales pages for program specifics.

Where to find landbot reviews

Third-party reviews and user feedback for Landbot can be found on software review platforms such as G2 and Capterra, as well as case studies on Landbot’s website. For peer insights search for Landbot reviews on G2 and detailed use-case write-ups on industry blogs and comparison sites.