Purechat

What is Pure Chat

Pure Chat is a web-based live chat platform that adds a chat widget to websites and provides agents with desktop and mobile interfaces to respond to visitors in real time. The product is designed for small and medium businesses that need a low-friction way to capture leads, answer support questions, and qualify visitors without building a custom chat system. Pure Chat emphasizes quick setup, widget customization, canned responses, and multi-device access.

The platform sits between site visitors and agents: visitors open the widget, submit a message (and optionally contact details), and agents reply through a web app or mobile app. It records chat transcripts and basic visitor metadata, and it provides configurable routing so small teams can handle inbound conversations. For organizations that need more advanced automation or enterprise-level security, Pure Chat can be evaluated alongside other commercial chat vendors.

Pure Chat is commonly used by e-commerce sites, service businesses, SaaS companies, and agencies that want to convert web traffic into leads and provide immediate answers during the purchase or evaluation process. The setup model—copy a short JavaScript snippet into the site—keeps implementation time measured in minutes rather than days.

Pure Chat features

What does Pure Chat do?

Pure Chat installs a customizable chat widget on websites and delivers incoming messages to agent consoles on desktop browsers and mobile apps. Core functionality includes live conversation handling, transcript history, visitor details (IP, page viewed, referrer), and canned replies to speed responses. The widget can be configured to show on specific pages, trigger on exit intent, or appear only during business hours.

Pure Chat supports multiple agents and sites depending on the plan. Teams can assign chats, set agent availability, and track basic metrics such as number of chats, response time, and chat length. The platform includes a widget editor so organizations can change colors, position, greetings, and pre-chat forms to collect email or other details before a chat begins.

Additional features commonly present in Pure Chat plans are mobile iOS and Android apps that let agents respond on the go, email notifications for missed chats, chat history export, and integrations via webhook or third-party connectors for CRM and help desk systems. Reports are typically oriented around chat volume and agent activity rather than deep analytics.

Customization and widget behavior

Widget customization is central to Pure Chat’s feature set. The editor lets teams match branding (colors, logo, text labels), choose between minimized and expanded behavior, and configure whether the widget shows proactively or only after a visitor action. Pre-chat forms can be required or optional and can feed captured data into a CRM or email system.

Canned responses and agent tools

Canned responses (saved replies) let agents reply instantly to common questions. Agents can create shared or private canned replies, insert them during chats, and update them as new FAQ patterns emerge. Additional agent tools include the ability to transfer chats between agents and to tag or categorize conversations for later review.

Mobile and multi-device support

Pure Chat provides mobile apps for iOS and Android so teams can take chats away from their desks. Mobile apps present chat threads, allow push notifications for incoming messages, and support sending images or links when enabled. Desktop and mobile synchronization ensures conversation continuity across devices.

Security and privacy

Pure Chat follows standard SaaS practices for data in transit and at rest, and offers controls for who can access chat transcripts within an account. For teams handling sensitive data, verify compliance and security details directly with Pure Chat’s documentation or support team. For enterprise customers, inquire about advanced security features and contractual protections.

Pure Chat pricing

Pure Chat offers these pricing plans:

• Free Trial: $0 for 30 days — trial of the PRO feature set with limits documented on the pricing page
• Growth: $49 / Month — supports one website, includes up to 4 users and 100 SMS credits (per the provider’s published plan)
• Pro: $99 / Month — supports unlimited websites, includes up to 10 users, up to 1000 SMS credits, and an option to remove the Pure Chat branding

Each plan includes the web and mobile apps, canned responses, and basic reporting; advanced or enterprise features may require contacting the vendor. Check Pure Chat's current pricing for up-to-date plan details and enterprise options: see Pure Chat's current pricing (https://www.purechat.com/pricing). Visit their official pricing page for the most current information.

How much is Pure Chat per month

Pure Chat starts at $49/month for the Growth plan when billed on a month-to-month basis. The Growth plan is positioned for a single-site operation with a small number of agents, while the Pro plan at $99/month is intended for multi-site operations and larger teams. Monthly billing lets teams test different seat counts and scale up without an annual commitment.

How much is Pure Chat per year

Pure Chat costs $588/year for the Growth plan if you multiply the monthly rate ($49/month) by 12, and $1,188/year for the Pro plan at the monthly equivalent ($99/month x 12). Pure Chat may offer annual billing discounts or packaged billing for larger teams — check Pure Chat's current pricing page (https://www.purechat.com/pricing) to confirm whether an annual discount applies and to calculate exact savings for yearly commitments. Visit their official pricing page for the most current information.

How much is Pure Chat in general

Pure Chat pricing ranges from $0 (30-day free trial) to $99+/month for the main published plans. The entry point is the free trial that lets teams test Pro features for a limited time, then organizations typically select an ongoing Growth or Pro subscription depending on sites and agent counts. For companies with higher needs (many agents, compliance requirements, or white-label needs), vendor negotiation or enterprise packages may increase costs above the standard list prices.

For exact, up-to-date prices and any promotional discounts or annual savings, consult Pure Chat's current pricing information: see Pure Chat's current pricing (https://www.purechat.com/pricing). Visit their official pricing page for the most current information.

What is Pure Chat used for

Pure Chat is used to capture inbound website conversations and convert anonymous visitors into identifiable leads by collecting contact information and recording chat transcripts. Teams use the chat window to answer sales questions, qualify leads, provide pre-sale technical support, and reduce friction during checkout. By centralizing live conversations, Pure Chat helps teams respond faster and keep a searchable history of interactions.

Marketing teams use Pure Chat to measure chat-driven conversions and to trigger targeted messages or greetings on high-value pages. Support teams use it as a first-line support channel to resolve common issues quickly or to escalate complex problems into tickets for more formal tracking. Small businesses rely on the mobile apps to stay responsive outside office hours, and agencies often deploy multiple widgets for different client sites.

Operationally, Pure Chat also functions as a lightweight CRM input: pre-chat forms and chat exports can be sent to third-party systems to feed prospect lists, support records, and activity logs. For organizations that require automation across channels, Pure Chat can operate alongside email, phone, and help desk systems as part of an omnichannel support strategy.

Pros and cons of Pure Chat

Pros:

• Quick, low-friction installation via a JavaScript snippet that works across standard CMS and custom sites
• Widget customization and pre-chat forms that help collect leads before agents reply
• Native mobile apps for iOS and Android to enable on-the-go responses
• Canned responses and routing that improve agent efficiency and reduce response time
• Free trial period to evaluate Pro features without an immediate financial commitment

Cons:

• Basic reporting focused on chat counts and agent metrics; organizations seeking deep analytics may need complementary tools
• Enterprise-grade security, compliance or single sign-on may require higher-tier or negotiated plans
• For very large teams, integrations and automation depth may lag behind more costly platforms like Intercom or Zendesk
• SMS credits and user counts are limited per plan; heavy SMS usage or large agent counts increase recurring costs

When evaluating Pure Chat, compare the listed features to business needs for integrations, compliance, and reporting — and test the mobile and desktop experiences during the free trial to validate agent workflows.

Pure Chat free trial

Pure Chat offers a trial period that gives access to many Pro features for a limited time. The trial is intended to let teams set up widgets, test mobile and desktop agent experiences, create canned responses, and evaluate chat routing and reporting without committing to a subscription. During the 30-day trial you can simulate real traffic, test pre-chat forms, and verify the webhook integrations you plan to use in production.

The trial also helps teams assess whether the mobile apps and desktop console meet response-time expectations and whether exported transcripts match compliance needs. Use the trial to test peak-traffic behavior and to confirm any integrations with CRM systems or webhooks that move conversation data into your existing stack.

To start a trial, sign up on the Pure Chat site and follow the onboarding steps to install the chat snippet on a test page. For teams that need an extended evaluation or enterprise-level proofs of concept, contact Pure Chat sales to discuss trial extensions or guided onboarding.

Is Pure Chat free

Yes, Pure Chat offers a 30-day free trial of the Pro plan. The trial provides temporary access to advanced features so you can evaluate the product end to end. After the trial ends, continuing use requires selecting a paid plan such as Growth or Pro, unless Pure Chat offers a retained free tier; confirm current free-tier availability on Pure Chat's current pricing page (https://www.purechat.com/pricing). Visit their official pricing page for the most current information.

Pure Chat API

Pure Chat provides developer-accessible integration points such as webhooks and API endpoints that let sites forward chat transcripts and visitor data into CRMs, help desks, or analytics systems. Webhooks are commonly used to push chat start/end events to downstream systems so conversations can be transformed into tickets or CRM leads. The platform typically supports basic REST-style operations for managing chats and retrieving transcripts programmatically.

Developers can embed the chat widget via the JavaScript snippet and customize behavior through the widget configuration. For more advanced automation, the API and webhook combination enables real-time forwarding of messages and metadata, and some teams use middleware (Zapier, Integromat/Make) to connect Pure Chat to Salesforce, HubSpot, or other back-end systems.

If your project requires a bespoke integration, review Pure Chat’s developer docs or support articles to confirm rate limits, authentication methods, and available endpoints. For enterprise-grade integration needs (SAML SSO, extensive data retention policies), discuss capabilities directly with Pure Chat support or sales to ensure contractual guarantees and technical support.

10 Pure Chat alternatives

Paid alternatives to Pure Chat

• Intercom — A customer messaging platform with robust automation, product messaging, and an integrated help center. Intercom suits companies that want deep automation and in-product messaging alongside live chat.
• Zendesk Chat — Part of the Zendesk suite, this option integrates tightly with help desk ticketing and knowledge base tools for end-to-end support workflows.
• LiveChat — A dedicated live chat vendor focused on fast, feature-rich chat experiences with built-in analytics and numerous integrations.
• Drift — Designed for revenue teams, Drift emphasizes conversational marketing, chat routing to sales reps, and account-based engagement features.
• Olark — A straightforward chat solution with transcripts, automation rules, and integrations aimed at small businesses and support teams.
• Freshchat — From Freshworks, this is a modern messaging product with bots, campaigns, and multichannel inbox capabilities.
• HelpCrunch — Combines live chat, knowledge base, and email campaigns with a focus on customer communication and onboarding.

Open source alternatives to Pure Chat

• Chatwoot — Open source customer engagement platform that supports live chat, inbox collaboration, and multi-channel messages; self-hosting gives full data control.
• Mibew (Open Web Messenger) — A self-hosted live chat application focused on lightweight chat functionality and direct installation on web servers.
• Rocket.Chat — A full-featured open source team messaging platform that can be extended for live website chat via widgets and integrations.
• Botpress — While primarily a bot-building platform, Botpress can be paired with front-end widgets to create customizable conversational channels.
• Zammad — Open source help desk software that supports chat through integrations and focuses on ticketing and agent workflows.

When selecting an alternative, compare factors such as hosting model (SaaS vs self-host), integration ecosystem, analytics depth, and compliance features that matter for your organization.

Frequently asked questions about Pure Chat

What is Pure Chat used for?

Pure Chat is used for website live chat and lead capture. Organizations deploy it to answer visitor questions in real time, collect contact details via pre-chat forms, and qualify leads before handing them to sales or support teams. It is commonly used by e-commerce, service providers, and SaaS firms to improve conversion and response speed.

How do I install Pure Chat on my website?

Install Pure Chat by adding a short JavaScript snippet to your site. After signing up, copy the provided script into your site’s HTML (usually in a footer or tag manager) and configure the widget appearance through the Pure Chat admin console. CMS platforms and tag managers make the snippet insertion straightforward and allow testing before going live.

Does Pure Chat offer mobile apps?

Yes, Pure Chat provides mobile apps for iOS and Android. The mobile apps let agents receive push notifications, reply to chats, and view chat history while away from a desktop. Mobile access is helpful for small teams and businesses that need to respond quickly outside office hours.

Can Pure Chat integrate with my CRM?

Yes, Pure Chat supports integrations via webhooks and third-party connectors. You can forward chat transcripts and captured visitor data into CRM systems or automation platforms to create leads or tickets. For common CRMs and no-code workflows, use middleware like Zapier or consult Pure Chat’s integration documentation.

Is Pure Chat secure enough for business use?

Pure Chat follows standard SaaS security practices for data transmission and storage. The service encrypts data in transit and provides account access controls; however, teams with strict regulatory requirements should verify specific compliance certifications and data residency options with Pure Chat directly. Enterprise customers can request additional security details and contractual assurances.

Why choose the Pure Chat free trial?

The 30-day free trial lets you evaluate Pro-level features without an upfront cost. Use the trial period to test widget behavior, mobile apps, canned responses, and any integrations you plan to use in production. Trials are also the best time to validate response workflows and agent training before committing to a paid plan.

When will I need to upgrade from the Growth plan to Pro?

Upgrade when you need support for multiple websites, more agent seats, or higher SMS volume. If your team grows beyond the user limits of Growth or you want to remove branding and get higher SMS allocations, the Pro plan is the next step. Monitor active agent count, chat volume, and feature needs to determine the right time to upgrade.

Where can I find Pure Chat documentation and support?

Pure Chat publishes support articles, setup guides, and knowledge-base content on their website. Those resources cover installation, widget customization, canned responses, and troubleshooting steps. For complex or enterprise needs, contact Pure Chat support or sales to request implementation guidance and SLA details.

Does Pure Chat provide an API for custom integrations?

Yes, Pure Chat exposes webhooks and API endpoints for integrations. Developers can use these to push chat events and transcripts to external systems, pull conversation history, and programmatically manage chat behavior. Consult Pure Chat’s developer or integration documentation for available endpoints and authentication methods.

How does pricing for Pure Chat scale with team size?

Pure Chat’s published plans list seat counts and SMS allocations that determine recurring costs. Prices scale as you add users, websites, or additional SMS credits; for larger teams or specialized requirements, enterprise pricing or custom quotes may apply. Review Pure Chat's current pricing (https://www.purechat.com/pricing) to map plan features to your team size. Visit their official pricing page for the most current information.

Pure Chat careers

Pure Chat regularly posts openings for engineering, customer success, sales, and product roles as it grows product and support capacity. If you are interested in joining, look for positions that match experience in SaaS product development, mobile app engineering, or customer-facing roles. Career pages typically list role responsibilities, remote/hybrid options, and benefits; check the Pure Chat site for up-to-date job listings and application instructions.

Pure Chat affiliate

Pure Chat has historically offered partner or referral arrangements for agencies and resellers; partner programs typically provide referral tracking, partner discounts, or co-marketing opportunities depending on volume. If you run a web agency or digital marketing firm, contact Pure Chat’s partner or sales team to inquire about affiliate terms, lead commissions, or white-label options.

Where to find Pure Chat reviews

To evaluate user experiences, consult independent review sites and marketplaces where customers post feedback. Sources include third-party review platforms, social proof on product directories, and case studies published by agencies that use Pure Chat. For authoritative user feedback, search for “Pure Chat reviews” on review aggregators and read recent testimonials to assess reliability, uptime, and support responsiveness.