Toasttab (branded as Toast) is a restaurant-focused point-of-sale (POS) and management platform that centralizes in-person ordering, online ordering, payments, reporting and back-of-house operations. The platform combines dedicated restaurant POS terminals and handheld ordering devices with cloud-hosted software for menu management, labor and inventory controls, and guest engagement. Toast is built specifically for foodservice workflows — ticketing, modifier-driven menus, course timing, and integrated payments are core components rather than add-ons.
Adoption patterns skew toward full-service restaurants, quick-service concepts, bars, and multi-location groups that need unified reporting and consistency across sites. Toast packages hardware, software, payments, and add-on modules (like delivery, payroll, and loyalty) so operations teams can manage most restaurant tasks from a single vendor. Toast also maintains a developer platform to integrate third-party apps and custom solutions into restaurant workflows.
Implementation typically includes on-site hardware (registers, kitchen display systems, handhelds, receipt printers), a cloud management console for configuration and reporting, and optional services (online ordering, gift cards, payroll). Because Toast bundles payments and hardware, customers receive integrated support across the stack, which simplifies troubleshooting compared with piecing together multiple vendors.
Toast provides a set of core and optional features for restaurant operations:
Each feature set is designed to address restaurant-specific needs such as menu complexity (modifiers and combos), service timing, and compliance with hospitality payment flows. Toast also provides professional services for onboarding, hardware installation, and account management for larger customers.
Toasttab offers these pricing plans:
Toast also charges for hardware and payment processing. Typical hardware kits (terminal, printer, card reader) start at one-time costs from $499–$1,199 depending on configuration. Payment processing rates vary by contract and merchant profile; sample ranges commonly seen are 2.49% + $0.15 for in-person transactions and 2.99% + $0.25 for online or card-not-present transactions. Many restaurants pay monthly fees for payroll, marketing, and loyalty modules separately.
Check Toasttab's current pricing tiers (https://pos.toasttab.com/pricing) for the latest rates and for enterprise quoting and promotional offers.
Toasttab starts at $0/month for the Starter software package in which restaurants can access basic POS functionality but still pay for hardware and payment processing. More typical restaurant setups use paid tiers: Essentials at $69/month per terminal and Growth at $165/month per terminal, depending on which add-ons are enabled.
Monthly cost is driven by the number of terminals, additional modules (online ordering, loyalty, payroll), and the chosen payment processing package. For multi-location operations, Toast often provides consolidated billing and custom discounts so per-terminal monthly costs can differ from single-location published rates.
Toasttab costs $828/year per terminal for the Essentials plan based on $69/month multiplied by 12 months. If you choose the Growth level, the annual cost would be $1,980/year per terminal based on $165/month times 12.
These annual figures exclude one-time hardware purchases and payment processing fees, which are typically recurring per-transaction rather than billed annually. Enterprise customers commonly negotiate annual contracts or multi-year agreements with custom pricing.
Toasttab pricing ranges from $0 (Starter software-only) to $165+/month per terminal, plus hardware and processing fees. The full cost of ownership usually includes:
Because many components are modular and because payment processing contracts are merchant-specific, total costs vary widely. For accurate quotes tailored to your menu complexity and transaction volume, request a customized proposal through Toast's sales channels.
Toast is used to manage point-of-sale transactions and day-to-day operations for restaurants. Front-of-house teams use the POS to enter items, manage modifiers, split checks, and close out payments; back-of-house teams use KDS and routing features to manage ticket flow and food preparation. The integration between POS and KDS helps reduce order errors and shortens ticket times.
Beyond order entry, Toast centralizes inventory tracking and recipe management so owners can analyze COGS (cost of goods sold) at the ingredient level. This helps managers make informed purchasing decisions and identify menu items that underperform. Labor and scheduling tools tie into sales data to manage labor cost percentages and optimize staffing by shift.
Toast is also used for guest-facing commerce: integrated online ordering, third-party delivery coordination, loyalty programs, gift cards, and email/SMS marketing. These features let restaurants capture guest data, run targeted promotions, and keep online sales in-house rather than relying entirely on external marketplaces.
For multi-location operators, Toast offers consistent menu and pricing management across sites and consolidated reporting, enabling regional managers and corporate teams to compare outlets and standardize performance metrics.
Pros:
Cons:
Operational trade-offs depend on business size, the importance of integrated payments and reporting, and whether a restaurant wants unified vendor support versus hand-picking specialized vendors for each capability.
Toast periodically offers demonstrations and trial periods through the sales team or reseller partners. For new customers, the typical onboarding path begins with a demo, a configurable trial of online ordering or loyalty modules, and a staged rollout for terminals. Because hardware is typically required to fully test the system, many restaurants evaluate Toast through a pilot at a single location or with a limited hardware configuration before a full rollout.
A free, fully unlocked trial that includes multiple terminals and full production processing is uncommon because of the hardware and payment components involved. Instead, restaurants can arrange a demo environment with sample data or request pilot programs through Toast sales. Independent resellers may also arrange short-term pilot programs that include hardware loans or discounts.
If you want to evaluate Toast hands-on, request a demonstration and ask for a pilot agreement that outlines trial length, hardware costs (if any), and conversion terms should you decide to purchase. For official trial and demo options, view Toast's product demonstrations (https://pos.toasttab.com/demo).
No, Toasttab is not completely free. While a Starter software tier with no monthly software fee may exist for basic POS access, you still pay for hardware purchases and payment processing, and most restaurants move to paid plans for reporting, online ordering, and loyalty capabilities.
Many of Toast’s valuable features—advanced reporting, payroll, and loyalty—are available only as paid add-ons. Even when a software plan advertises $0/month, processing fees and one-time hardware expenses make the platform a paid investment in practice.
Toast publishes a developer platform that provides REST APIs and webhook support for building integrations. Common API endpoints and capabilities include order creation and retrieval, menu and catalog synchronization, employee and labor data access, and reporting exports. The API is used by integrators to sync orders with third-party delivery marketplaces, send sales data to accounting platforms, and connect payroll services.
The developer portal includes technical documentation, sample code, and authentication details. Typical authentication uses API keys or OAuth flows depending on the integration type, and webhooks are supported for near-real-time event notifications (for example, new order or payment events). Developers can use the API to build custom integrations for kitchen systems, analytics pipelines, or loyalty platforms.
For specifics on endpoints, rate limits, and SDKs, consult Toast's developer documentation (https://developer.toasttab.com) where you can find up-to-date reference material, onboarding steps, and best practices for building production integrations.
Toasttab is used for restaurant point-of-sale and operations management. Restaurants use it to process orders, take payments, manage kitchen routing, and handle reporting and guest engagement. The system supports both dine-in and online ordering workflows and integrates front-of-house and back-of-house operations.
Yes, Toasttab integrates with major delivery services through direct integrations and partner tools. These integrations pull orders into the Toast POS and can be configured to reduce double entry and consolidate reporting. For specific marketplace connections, check the integrations listed in Toast's partner directory.
Toasttab starts at $0/month for a basic Starter software offering, but the more commonly adopted Essentials tier is $69/month per terminal and Growth is $165/month per terminal. Exact monthly costs vary with add-ons and negotiated enterprise contracts.
No, Toasttab is not completely free. A Starter plan with no monthly fee may be available for very basic POS functionality, but hardware and payment processing costs still apply, and advanced features require paid tiers.
Yes, Toasttab offers built-in online ordering that can operate independently of third-party marketplaces. Restaurants can accept web and mobile orders routed directly to the POS and KDS, retain customer data for marketing, and avoid some third-party commission costs by handling delivery or pickup in-house.
Toasttab requires restaurant-grade hardware for a production deployment. Common components include Toast terminals or Android-based handhelds, kitchen display systems, receipt and ticket printers, and payment card readers. Hardware bundles and kits are available from Toast or authorized resellers depending on your configuration needs.
Toasttab provides standards-based payment security and PCI-compliant processing. Toast integrates encrypted card readers and tokenization for card storage, and they offer reporting and controls to support compliance. For full details on certifications and safeguards, consult Toast's security documentation.
Yes, Toasttab offers payroll and labor management as add-on modules. These features include time tracking, shift scheduling, labor forecasting tied to sales data, and payroll processing for staff — often sold as part of a bundled workforce management product.
Yes, Toasttab supports data migration services and tools for menu import and historical sales data. The onboarding process typically includes menu setup, mapping modifiers, and migrating critical data; larger customers may use Toast professional services for full data migration and configuration.
Toasttab provides a documented developer platform with APIs and webhooks for integrations. The developer portal includes reference docs, example requests, and guidance on authentication and event handling. This enables custom integrations with accounting, CRM, analytics, and delivery partners.
Toast hires across product development, customer success, sales, and hardware engineering roles. Roles commonly focus on hospitality domain expertise, software engineering for cloud and embedded systems, and deployment support that understands restaurant operations. For current job openings and recruiting events, check Toast’s careers page and LinkedIn listings.
Toast has a partner and reseller program that allows vendors, consultants, and technology integrators to resell hardware and software or become implementation partners. Affiliates can access partner portals, sales enablement materials, and referral compensation depending on agreement tier. Contact Toast’s partner program team to learn about regional requirements and onboarding.
Independent reviews for Toast appear on restaurant technology sites, software review platforms, and POS comparison pages. For aggregated customer feedback, consult review platforms and industry forums, and compare reported themes such as ease-of-use, integration completeness, and overall cost of ownership. For vendor-provided success stories and case studies, view Toast’s customer stories on the official site (https://pos.toasttab.com/customers).