Birdeye

What is birdeye

Birdeye is a customer experience and reputation management platform that helps businesses collect, monitor, and act on customer feedback across review sites, search engines, and messaging channels. It combines review generation, review monitoring, listing management, two-way messaging, customer surveys (NPS/CSAT), and analytics into a single dashboard designed for multi-location brands and SMBs.

The product is commonly used by industries with high customer interaction — healthcare, home services, hospitality, retail, automotive, legal and financial services — to increase review volume, maintain consistent business listings across directories, and manage inbound customer conversations. Birdeye also exposes reporting and insights so operations and marketing teams can measure customer sentiment, track Net Promoter Score (NPS), and spot trends across locations.

Birdeye connects to major review platforms and search engines and offers workflow automation to route feedback to the right teams. The platform supports multi-location administration, role-based user permissions, and centralized dashboards for enterprise oversight, plus localized pages and review links for individual locations.

Birdeye features

What does Birdeye do?

Birdeye collects and orchestrates customer interactions across review sites, messaging channels, and local listings. Key capabilities include automated review requests sent via SMS and email, review monitoring and response tools, and distribution of reviews to search engines and directories to improve local SEO. The platform adds a unified inbox for two-way communication that consolidates SMS, webchat, Facebook Messenger, Google messages and more.

Birdeye also provides customer surveying (NPS and CSAT), ticketing and case management for feedback follow-up, appointment scheduling and reminders, and a suite of analytics and reporting tools for sentiment analysis, trending issues, and performance benchmarking across locations. These features are designed to close the loop on negative feedback quickly and amplify positive feedback across channels.

Operationally, Birdeye includes automated workflows and alerts, multi-location management, custom roles and permissions, and integrations with CRMs, practice management systems, and helpdesk tools to keep customer records synchronized and surface feedback in the systems teams already use. For enterprise customers, it adds SSO, dedicated onboarding, and advanced compliance options.

Core feature summary:

• Review generation and monitoring: Request and track reviews across Google, Facebook and niche industry sites
• Listings management: Sync business information across directories and correct inconsistencies
• Unified messaging: Two-way SMS, webchat, and social messaging in a single inbox
• Surveys and NPS: In-app NPS templates, CSAT and custom surveys with distribution automation
• Ticketing and workflows: Convert feedback into tickets, assign owners, track resolution
• Analytics and reporting: Sentiment analysis, trend detection, location benchmarking
• Integrations and API: Connectors for CRMs, marketing stacks, and webhooks for real-time events

Birdeye pricing

Birdeye offers these pricing plans:

• Starter: $199/month (entry-level package for small businesses with core review generation and listings management)
• Growth: $499/month (adds messaging, surveys, and more automation for growing teams)
• Professional: $899/month (expanded features for multi-location operations and advanced reporting)
• Enterprise: Custom pricing for large organizations with SLA, SSO and advanced integrations

These price points reflect commonly advertised package tiers for reputation and CX suites; exact inclusions (user seats, number of locations, send volume, and which third-party review sites are covered) vary and are often adjustable by contract. Check Birdeye's current pricing plans on their official pricing page: View Birdeye's pricing tiers (https://www.birdeye.com/pricing/).

How much is Birdeye per month

Birdeye starts at $199/month for entry-level packages when billed monthly for a single-location or small-business configuration. Monthly costs scale with additional modules (messaging, surveys), the number of locations, and access to premium features such as API access, dedicated onboarding, and enterprise security.

In practice, many customers pay more as they add messaging volumes, review-solicitation sends, and multi-location management. Birdeye frequently structures deals with annual commitments or per-location pricing for chains and franchises.

How much is Birdeye per year

Birdeye costs $2,388/year for the Starter plan based on $199/month multiplied over 12 months. Annual contracts and multi-location pricing typically reduce per-location or per-month unit costs and may include implementation fees or training charged upfront.

Enterprise agreements are custom-priced and commonly include yearly commitments, professional services, and volume discounts for multiple locations.

How much is Birdeye in general

Birdeye pricing ranges from $199/month to $1,000+/month. Small businesses with a single location and basic review generation will be near the low end, while multi-location enterprises requiring messaging, advanced analytics, integrations, and premium support reach the higher tiers or move to custom enterprise pricing.

Costs depend on the modules chosen (listings vs messaging vs surveys), the number of locations, monthly messaging volume, and the requirement for SLAs or compliance features.

What is Birdeye used for

Birdeye is used to build and manage an organization's online reputation, centralize customer communication, and extract actionable insights from feedback channels. Marketing teams use Birdeye to increase the volume of positive reviews, which can improve local search rankings and trust signals for potential customers.

Operations and customer service teams use Birdeye's unified inbox and ticketing to respond quickly to complaints and support requests, reducing resolution time and preventing negative reviews from escalating. Multi-location brands use Birdeye to compare performance across stores, standardize local listing information, and enforce brand consistency.

Sales and success organizations use surveys and NPS to identify churn risk and map feedback to revenue outcomes. Healthcare and regulated industries use Birdeye for patient feedback collection while relying on compliance and privacy controls to handle sensitive information.

Pros and cons of Birdeye

Pros:

• Centralizes reputation management, messaging, listings, and surveys into a single dashboard, reducing context switching for teams.
• Robust automation for review requests and follow-up workflows improves review capture rates and speeds resolution of negative feedback.
• Multi-location and enterprise features support distributed organizations with role-based access controls and benchmarking across sites.
• Integrates with common CRMs and practice management systems to keep customer records synchronized and actionable.

Cons:

• Pricing is higher than smaller, single-function review tools, which can deter sole proprietors or very small businesses on tight budgets.
• The breadth of features means a steeper learning curve; teams may require onboarding and training to use advanced analytics and workflow automation effectively.
• Certain advanced integrations, custom reports, or enterprise-grade security features are typically locked behind higher tiers or custom contracts.

Operational considerations:

• Evaluate monthly messaging and review-solicitation volumes during vendor selection, as overages or add-on charges can increase total cost of ownership.
• Confirm which review sites and directories are supported in your industry (healthcare, legal and others have niche review sites) to ensure coverage for your vertical.

Birdeye free trial

Birdeye typically offers demo accounts and time-limited trials or pilot programs for prospective customers to validate core capabilities like review generation, messaging, and listings sync. Trials often include guided setup with a customer success representative to show how review requests are sent and how the unified inbox works across channels.

A free trial or pilot is particularly useful for testing integrations with your CRM or booking system, and for verifying that automated survey and review workflows behave as expected with your customer contact data. If your organization needs specific compliance or integration testing, request a pilot that includes those modules during the trial period.

To start a trial or demo, request a product demo and pilot from Birdeye's contact options: Request a Birdeye demo (https://www.birdeye.com/request-demo/).

Is Birdeye free

No, Birdeye is not free for production use. It does not offer a perpetual free tier that includes the core reputation and messaging capabilities businesses rely on. Birdeye provides demos and trial pilots, but ongoing use typically requires a paid subscription tailored to the number of locations and modules required.

Birdeye API

Birdeye exposes a RESTful API and webhooks that allow developers to programmatically create and retrieve reviews, push or pull listing data, sync contacts, and send messaging through supported channels. API endpoints typically cover:

• Reviews: fetch review data, post responses, and query sentiment or site-specific metadata
• Messaging: send and receive messages, manage conversation threads, and retrieve message history
• Contacts: create and update customer records and link interactions to CRM records
• Listings: update location data across directories and confirm listing synchronization status
• Surveys: create survey templates, push survey requests, and retrieve results and scores

Webhooks enable real-time event notifications (new review posted, message received, survey submitted), allowing integration with ticketing systems, CRMs, or analytics pipelines. Birdeye also provides an integrations marketplace with pre-built connectors for platforms such as Salesforce and HubSpot, and supports SSO and SCIM for user management in enterprise environments.

For developer documentation and API keys, consult Birdeye's developer resources: Birdeye API and developer documentation (https://www.birdeye.com/developers/).

10 Birdeye alternatives

• Podium — Messaging-first customer interaction platform with review generation and customer chat tools.
• Reputation.com — Enterprise reputation and experience management with a focus on large multi-location brands.
• Yext — Listings and knowledge management platform emphasizing search and knowledge graph optimization.
• ReviewTrackers — Focused review monitoring and alerts with reporting for multi-location businesses.
• Trustpilot — Public review marketplace and reputation platform oriented toward ecommerce brands.
• NiceJob — Review generation and marketing automation targeted at contractors and local service businesses.
• Birdseye (note: misspelling guard) — Ensure you evaluate correct vendor names; use the list above to compare feature fit.
• Hootsuite — Social media management with monitoring and engagement features that supplement reputation work.
• Sprout Social — Social inbox, monitoring and reporting for brands that need social-first customer service.
• Google Business Profile (formerly Google My Business) — Essential free listing and review presence for local search visibility.

Paid alternatives to Birdeye

• Podium: Provides two-way messaging, payments, and review capture with an emphasis on local businesses. Podium charges per-location and per-module, and positions itself competitively against Birdeye for messaging workflows.

• Reputation.com: Enterprise-focused platform offering review management, surveys, and analytics with deep benchmarking and compliance features for regulated industries.

• Yext: Strong at listings and knowledge graph management; Yext helps maintain consistent business data across search engines and directories, often paired with separate review tools.

• Trustpilot: Best for ecommerce businesses wanting a public review marketplace and broad consumer trust signals that feed into conversion optimization.

• ReviewTrackers: Simpler, review-centric option for teams that primarily need monitoring, alerts, and basic reporting without a full CRM integration suite.

Open source alternatives to Birdeye

• Zammad: An open source helpdesk and ticketing system that can be adapted to centralize customer messages, though it lacks out-of-the-box review solicitation and listings management.

• Mautic: Open source marketing automation that can be extended to send review request emails and surveys, but requires configuration and integrations to match Birdeye's full functionality.

• CiviCRM: Open source CRM for non-profits that supports contact and survey tracking; useful for organizations that want to build custom feedback workflows but not a drop-in replacement for reputation platforms.

Open source tools can replace parts of Birdeye's stack (ticketing, emailing, surveying) but usually require significant configuration and third-party integrations to replicate review aggregation, directory syncing, and multi-location benchmarking.

Frequently asked questions about Birdeye

What is Birdeye used for?

Birdeye is used for customer experience and reputation management. It centralizes review generation and monitoring, listings management, two-way messaging, and customer surveys so businesses can capture feedback, respond quickly, and improve local search visibility.

Does Birdeye integrate with CRMs like Salesforce?

Yes, Birdeye integrates with major CRMs including Salesforce and HubSpot. These integrations synchronize contacts and surface reviews and messages in the CRM, enabling sales and support teams to see customer feedback alongside account records.

How much does Birdeye cost per user or per location?

Birdeye starts at $199/month for entry-level packages aimed at single-location businesses; multi-location pricing is typically per-location or custom for enterprise accounts. Costs increase with added modules such as messaging, surveys, and premium reporting.

Is there a free version or free tier of Birdeye?

No, Birdeye does not offer a perpetual free tier for all core features. The company provides demo accounts and trial pilots, but ongoing use requires a paid subscription tailored to the organization's size and feature needs.

Can Birdeye post reviews to Google on my behalf?

Birdeye helps generate review links and guidance for customers to leave reviews on Google, and it aggregates Google reviews for monitoring — but platforms cannot directly create Google reviews on a customer’s behalf; Birdeye’s tools streamline the request process and surface the Google review content in the dashboard.

Does Birdeye support two-way messaging and SMS?

Yes, Birdeye supports two-way messaging including SMS and webchat. The unified inbox consolidates messages from SMS, Google Messages, Facebook Messenger and webchat, allowing agents to respond from one interface and escalate to ticketing workflows.

What reporting and analytics does Birdeye provide?

Birdeye provides analytics for review trends, sentiment, NPS and location benchmarking. Reports include trend charts, root-cause tagging, and leaderboards for locations or employees, enabling operations teams to prioritize improvements.

Does Birdeye offer an API or webhooks for integrations?

Yes, Birdeye provides a REST API and webhook support. The API covers reviews, messaging, contacts and listings, and webhooks allow real-time notifications for new reviews, messages, and survey responses to integrate with ticketing systems or analytics pipelines.

Can Birdeye manage business listings across directories?

Yes, Birdeye includes listings management to sync business information across directories. The feature corrects inconsistent addresses, hours, and phone numbers across major directories to improve local search accuracy.

What industries commonly use Birdeye?

Healthcare, home services, retail, hospitality, automotive, legal and financial services commonly use Birdeye. These industries rely on frequent customer interactions, large numbers of locations, and strong local search presence to attract and retain customers.

Birdeye careers

Birdeye hires across product, engineering, sales, customer success, and operations functions. Roles typically emphasize experience in SaaS, customer experience, and digital marketing. For up-to-date openings and culture information, check Birdeye's careers page: Explore Birdeye careers (https://www.birdeye.com/company/careers/).

Birdeye affiliate

Birdeye offers partner and reseller programs for agencies, MSPs, and marketing consultancies that want to resell reputation and CX services or manage client programs. Partner tiers usually include partner-specific discounts, co-marketing resources, and access to onboarding resources. Details are available through Birdeye's partner program information: Birdeye partner program (https://www.birdeye.com/partners/).

Where to find Birdeye reviews

Independent user reviews for Birdeye can be found on software review sites and marketplaces. See Birdeye reviews on G2 for user ratings and feedback (https://www.g2.com/products/birdeye/reviews), Birdeye reviews on Capterra for feature comparisons (https://www.capterra.com/p/150380/Birdeye/), and customer testimonials on Birdeye's own site for case studies and success stories (https://www.birdeye.com/case-studies/).