Formilla

What is formilla.com

Formilla.com is a live chat and customer messaging platform that lets businesses communicate with website visitors in real time, automate common responses with chatbots, and route conversations across support and sales teams. The platform combines a web-based dashboard, mobile apps, proactive chat invitations, and visitor analytics to help teams convert visitors into leads and resolve support issues faster. Formilla emphasizes simple setup for small and medium-sized businesses while offering tiered features and enterprise options for larger organizations.

Formilla is positioned for teams that need a lightweight, web-native chat widget with enough automation to reduce repetitive tasks but without the complexity of large customer engagement suites. It supports multiple concurrent agents, canned responses, chat transcripts, and targeted offers based on visitor behavior. The product also includes integrations and API access so chat data can be synchronized with CRMs, helpdesk systems and marketing automation tools.

Because Formilla delivers both proactive and reactive messaging, it's used for both sales capture and customer support. Proactive rules let teams trigger chat invitations for high-value pages or returning visitors, while automated chatbots can capture contact details or qualify leads outside business hours.

Formilla.com features

What does formilla.com do?

Formilla provides tools to engage website visitors through live chat, automated messaging, and visitor intelligence. Key capabilities include a customizable chat widget that can be embedded on any site, real-time visitor monitoring that shows pages viewed and time on site, and automated routing to ensure conversations reach the right agent or team. Chat transcripts and visitor profiles are stored for follow-up, and admin controls allow managers to monitor agent performance and view historical metrics.

The platform supports both live agents and rule-driven chatbots. Chatbots can perform initial qualification, answer common questions, and collect email addresses or phone numbers for lead capture. Proactive chat campaigns allow teams to send targeted messages based on visitor behavior—such as time spent on a pricing page or return visits—improving conversion rates.

Formilla also supports multi-channel handoff: captured leads and transcripts can be forwarded to email, CRM, or ticketing systems. Integrations and export options enable teams to connect chat activity with sales pipelines or reporting tools. Security features typically include role-based access, data retention controls, and options for SSL/TLS-secured communications through your website.

The dashboard includes reporting on chat volume, response times, agent activity, and customer satisfaction (if enabled). Mobile apps for iOS and Android let agents respond on the go, maintaining a near real-time conversational experience for visitors.

Formilla.com pricing

Formilla.com offers these pricing plans:

• Free Plan: $0/month with limitations on concurrent chats and basic features
• Starter: $19/month per account with expanded chat capacity and basic automation
• Professional: $49/month per account with chatbots, proactive messaging and integrations
• Enterprise: Custom pricing with advanced security, SLAs and dedicated onboarding

Check Formilla's pricing plans and tier comparisons for the latest rates and enterprise options.

How much is formilla.com per month

Formilla.com starts at $19/month for the Starter plan when billed monthly. The Professional plan is typically listed at $49/month for standard accounts. Enterprise accounts are quoted based on usage, required integrations and support levels.

How much is formilla.com per year

Formilla.com costs approximately $190/year for the Starter plan when billed annually (typical annual discounts apply) and around $490/year for the Professional plan when billed annually. Enterprise agreements are billed per contract and frequently include annual invoicing.

How much is formilla.com in general

Formilla.com pricing ranges from $0 (free) to custom enterprise rates that can exceed $500+/month depending on seat counts, bot usage and support SLAs. Small teams and solo users can start on the free tier, while growing businesses pay for advanced automation, multi-channel integrations and higher chat volumes on the professional and enterprise tiers.

What is Formilla used for

Personal Use: Agents or small-site owners use Formilla to provide real-time answers to visitors, collect email addresses, and reduce friction during checkout or signup flows.

Sales and Lead Capture: Sales teams use Formilla's proactive chat campaigns and chatbots to qualify visitors, capture contact details, and route warm leads to sales reps. Targeted chat invites on product or pricing pages help increase demo signups and conversions.

Customer Support: Support teams use Formilla to triage incoming issues, share canned responses, and escalate conversations to email or ticketing systems. Chat transcripts and visitor histories provide context for faster resolution.

Marketing and Conversion Optimization: Marketing teams deploy Formilla to test messaging, time proactive invites based on behavior, and measure chat-driven conversions using the platform's analytics. Integration with CRMs lets marketing measure downstream revenue from chat leads.

Internal Collaboration: Small companies use Formilla as a lightweight internal messaging conduit for website issues, product questions, and cross-team coordination when integrated with collaboration tools.

Pros and cons of Formilla

Formilla delivers an accessible live chat experience with useful automation, but there are trade-offs depending on scale and feature needs.

Pros:

• Simple setup and an intuitive dashboard that gets teams running quickly without heavy configuration.
• Built-in proactive messaging and chatbot capabilities that reduce the burden on live agents and improve lead capture.
• Mobile apps and browser notifications keep agents responsive when away from the main desk.
• Free tier available to test core functionality before upgrading.

Cons:

• Advanced enterprise features such as SSO, complex routing rules, and a large-scale bot orchestration layer may be limited compared with larger CX suites.
• Reporting and analytics may not be as deep as in full customer engagement platforms, requiring external BI tools for complex analysis.
• Custom integrations and on-premise hosting options typically require enterprise-level contracts and technical onboarding.

Formilla.com free trial

Formilla usually provides a free plan that allows you to test the core live chat widget and basic features at no cost. The free plan is designed to demonstrate the chat experience, visitor monitoring and basic message history for a limited number of agents or concurrent chats.

Paid plans commonly include a free trial window or a money-back guarantee to evaluate advanced features such as chatbots, unlimited transcripts, and priority support. For teams evaluating Formilla, start on the free tier to validate chat behavior and then upgrade to a trial of the Professional plan to test automation and integrations.

Is formilla.com free

Yes, Formilla.com offers a free tier. The free tier typically includes a limited number of concurrent chats, basic widget customization, and short-term chat history. It's intended for solo site owners or small teams that need to experiment with live chat before moving to paid plans.

Formilla.com API

Formilla exposes APIs and webhooks that let developers integrate chat sessions, transcripts, and visitor data with external systems. The API is commonly REST-based and supports operations such as creating conversations, sending messages programmatically, retrieving chat history, and managing visitor metadata.

Webhooks provide event-driven notifications for new chats, message arrivals, chat closures, and lead captures. This allows teams to push chat events into CRMs, analytics tools, or server-side workflows in near real time. Typical integration workflows include forwarding leads to Salesforce, creating tickets in Zendesk, or triggering automations in marketing platforms.

For developers, Formilla provides documentation, sample requests, and SDKs or client libraries for common languages. See Formilla's developer API documentation for endpoint descriptions, authentication methods and webhook configuration details.

10 Formilla alternatives

Paid alternatives to Formilla

• Intercom — Full customer messaging platform with advanced bots, product tours and a large ecosystem for mid-market and enterprise teams.
• Drift — Conversation-driven marketing platform focused on B2B lead qualification and sales routing with account-based features.
• LiveChat — Enterprise-grade live chat with robust reporting, multiple integrations and packaged apps for specific verticals.
• Zendesk — Omnichannel support platform combining chat, ticketing and knowledge base for complex support operations.
• Freshdesk Messaging (formerly Freshchat) — Messaging-first support platform with multichannel capabilities and AI automation.
• Olark — Simple live chat focused on usability and affordable pricing for small businesses.
• Help Scout — Shared inbox and messaging tools with emphasis on email-first customer support and knowledge base integration.

Open source alternatives to Formilla

• Chatwoot — Open source customer engagement platform with live chat, omnichannel inbox and API-first design robust for self-hosting.
• Rocket.Chat — Team communications platform that can be extended for customer-facing chat and self-hosted at scale.
• Live Helper Chat — Self-hosted live chat solution that supports proactive invitations, file uploads, and custom modules.
• Mibew Messenger — Lightweight open source live support application designed to run on PHP and MySQL with basic chat features.

Frequently asked questions about Formilla

What is Formilla used for?

Formilla is used for real-time website chat, lead capture and customer support. It lets teams engage visitors via live chat, automate initial responses with chatbots, and route qualified leads to sales or support staff. Businesses use it to shorten response times, capture contact details, and convert website traffic into measurable leads.

Does Formilla integrate with CRMs like Salesforce?

Yes, Formilla can integrate with CRMs and third-party systems. Integrations are available via native connectors, Zapier, or the platform's API and webhooks to forward leads and chat transcripts into CRMs such as Salesforce, HubSpot or custom systems.

How much does Formilla cost per month?

Formilla.com starts at $19/month for the Starter plan when billed monthly, with Professional plans commonly around $49/month and enterprise pricing quoted per contract. Prices vary by seat count and included features.

Is there a free version of Formilla?

Yes, Formilla offers a free plan. The free plan includes basic live chat and limited concurrent conversations so small sites can evaluate the service before upgrading to paid tiers.

Can Formilla be used as a chatbot builder?

Yes, Formilla includes chatbot functionality for automating common responses. Chatbots can collect contact information, qualify leads and answer frequently asked questions; complex conversational flows typically require the Professional or Enterprise plans.

Does Formilla support mobile apps for agents?

Yes, Formilla provides mobile apps for iOS and Android. Agents can receive push notifications, respond to live chats and continue conversations while away from the desktop, maintaining near real-time responsiveness.

Can I use Formilla on platforms like WordPress and Shopify?

Yes, Formilla provides plugins and integrations for CMS and e-commerce platforms. You can add the chat widget to WordPress, Shopify, Wix and other website builders either via plugin or by inserting the provided JavaScript snippet.

How secure is Formilla?

Formilla uses industry-standard encryption and access controls. Communications between the visitor and the chat widget are secured over HTTPS; enterprise plans commonly include additional security features, such as SSO and contractual controls for data handling.

Does Formilla provide analytics and reporting?

Yes, Formilla includes reporting on chat volume, response times and agent activity. Dashboards show trends over time and allow managers to export transcripts and metrics for deeper analysis or to feed external BI tools.

Can I extend Formilla with custom integrations?

Yes, Formilla exposes APIs and webhooks for custom integrations. Developers can programmatically create chats, retrieve transcripts and subscribe to events to synchronize chat data with internal systems or third-party services.

Formilla careers

Formilla periodically hires across product, engineering, support and sales roles. Career pages and current job listings are available on Formilla's website and professional networks where they publish openings and information about team culture and benefits.

Formilla affiliate

Formilla offers partner and affiliate programs for agencies and resellers in some regions. Affiliates typically receive referral commissions or partner discounts; details and application processes are published on Formilla's partner pages or via direct contact with their sales team.

Where to find Formilla reviews

You can find independent Formilla reviews on software comparison sites, user review platforms, and marketplace listings. For aggregated user feedback and feature comparisons, consult Formilla's listings on third-party review sites and view customer testimonials embedded in Formilla's site. For the most up-to-date user feedback, check Formilla's public reviews on reputable review platforms and the product's feature documentation and case studies.