Pure

What is pure.chat

Pure.chat is a live chat and on-site messaging platform designed to help businesses communicate with website visitors in real time. The product typically installs as a lightweight widget on websites and mobile properties, offering instant text-based conversations, visitor tracking, and lead capture. It is aimed at small and mid-sized businesses, support teams, sales teams, and marketing teams who want direct contact with prospective customers without relying solely on forms or email.

The platform focuses on reducing friction between anonymous visitors and agents, providing features such as proactive chat invitations, message transcripts, and basic analytics on chat volume and response times. It is often used alongside CRM systems, helpdesk platforms, and marketing automation tools to ensure conversations turn into actionable follow-ups. Pure.chat positions itself as straightforward to set up and use, suitable for teams that want immediate value without extensive technical onboarding.

Pure.chat supports multiple users and team routing, allowing different departments or agents to handle chats. It usually includes mobile apps or browser clients so agents can respond from desktop or mobile devices. For organizations that need to escalate chats into email threads, ticketing systems, or CRM records, Pure.chat provides integration and export options to maintain conversation history and context.

Pure.chat features

What does pure.chat do?

Pure.chat provides a website chat widget and agent console to enable live conversations with visitors. Core functionality includes real-time messaging, visitor information (such as geolocation and referrer), canned responses for common questions, custom chat routing, and conversation transcripts for review and follow-up. The interface typically shows which pages visitors are viewing so agents can provide contextual answers.

The product also supports proactive chat invitations that trigger based on rules (for example, time on page or URL), designed to increase engagement and conversion. Chat widgets are usually customizable to match brand colors and can include operator photos, working hours, and pre-chat forms to collect emails and basic details before a live session begins.

Beyond messaging, Pure.chat commonly offers reporting dashboards that track metrics like total chats, average response time, missed chats, and agent activity. These insights help managers measure team performance and identify times when staffing or automation would reduce missed opportunities.

Pure.chat pricing

Pure.chat offers these pricing plans:

• Free Plan: $0/month with basic chat widget, limited agent seats, and core messaging features
• Starter: $29/month with more agent seats, chat history retention, and basic integrations
• Professional: $79/month with advanced automation, priority support, and extended reporting
• Enterprise: Custom pricing for large teams, SSO, enhanced security, and SLA-level support

Check Pure.chat's current pricing tiers for the latest rates and enterprise options.

How much is pure.chat per month

Pure.chat starts at $0/month for the Free Plan. Paid plans typically begin in the low tens of dollars per month for small teams and scale upward depending on agents, chat volume, and advanced features.

How much is pure.chat per year

Pure.chat costs vary by plan and billing cycle, with annual billing usually offering a discount. Annual pricing commonly reduces the effective monthly cost by one to two months compared with month-to-month billing; exact yearly totals depend on the selected plan and seat count. Check Pure.chat's current pricing tiers to compare monthly and annual billing.

How much is pure.chat in general

Pure.chat pricing ranges from $0 (free) to custom enterprise pricing, typically $29–$79+/month for standard paid tiers. Small teams and single-operator sites frequently use the Free Plan or a low-cost Starter tier, while growing support or sales teams choose Professional plans for automation and reporting. Enterprise customers negotiate custom terms for volume, security, and service-level guarantees.

What is pure.chat used for

Pure.chat is used primarily for real-time customer support, lead capture, and pre-sales engagement. Companies deploy Pure.chat on marketing sites, product pages, pricing pages, and checkout flows to intercept hesitant buyers, answer product questions, and reduce friction that would otherwise lead to cart abandonment or lost leads.

Support teams use Pure.chat to triage incoming customer issues, provide immediate troubleshooting steps, and escalate to email or ticketing systems when necessary. The pre-chat form and visitor metadata also let teams qualify leads so sales reps can prioritize high-value conversations.

Marketers use Pure.chat to run proactive campaigns via targeted chat invitations and to measure conversion impact by tracking chats that lead to meetings, demos, or purchases. Integration with CRMs allows marketing and sales to attribute revenue or pipeline back to chat interactions.

Pros and cons of pure.chat

Pros:

• Lightweight widget that is quick to deploy and configure for most websites
• Real-time visitor context (pages viewed, referrer) helps agents deliver targeted responses
• Free entry-level plan lowers barrier to experimentation for small teams
• Canned responses and proactive chat rules reduce response time and increase engagement
• Integrations with CRMs and helpdesks preserve conversation context across systems

Cons:

• More advanced features (multi-channel support, deep automation, enterprise security) typically require higher-priced plans or custom contracts
• Reporting and analytics may be less comprehensive than enterprise contact-center platforms
• Teams requiring omnichannel routing (voice, SMS, social messaging) may need additional tools or integrations
• Dependence on agent availability means response SLAs can vary without staffing or automation in place

Operational considerations include ensuring staffing across peak hours, setting clear escalation rules to email or ticketing systems, and careful widget placement to avoid annoying repeat visitors with aggressive proactive invites.

Pure.chat free trial

Pure.chat commonly provides a Free Plan as a persistent offering and may offer time-limited trials or demo access to paid features for evaluation. The Free Plan is suitable for evaluating core chat functionality, widget customization, and basic routing without a financial commitment. Paid trials (when available) typically unlock features like full chat history, integrations, and automation so teams can assess whether the solution meets their workflow needs.

When evaluating a trial, test common support scenarios: multi-agent handoffs, exporting transcripts, CRM integration flows, and mobile app responsiveness. Also confirm data retention policies and whether chat transcripts are exportable for compliance or audit purposes. For enterprise buyers, request a guided demo to review SSO, data location, and advanced security controls.

Is pure.chat free

Yes, Pure.chat offers a Free Plan. The Free Plan provides core live chat capabilities and is intended for individuals or very small teams who need basic messaging without advanced integrations or reporting. For larger teams or organizations requiring automation and extended history, the paid plans add those capabilities.

Pure.chat API

Pure.chat provides API and webhook capabilities to integrate chat conversations with external systems. Typical API features include sending and receiving messages programmatically, retrieving chat transcripts, and triggering events (such as notifying a CRM or ticketing system when a chat starts or ends). Webhooks are commonly used to push real-time chat events into automation tools or server-side processes.

Developers can use the API to build custom integrations that synchronize contacts, log chat history into CRM records, and create tickets in helpdesk platforms based on chat metadata. For real-time automation, connecting webhooks to server-side logic allows businesses to apply lead scoring, enrich visitor records, or hand chats off to the appropriate sales rep based on URL or product interest.

Check Pure.chat's developer documentation and API reference for the latest endpoints, authentication methods, and sample code snippets. When integrating, verify rate limits, data retention policies, and recommended security practices such as using signed webhooks and rotating API keys.

10 Pure.chat alternatives

Paid alternatives to Pure.chat

• Intercom — Conversational support and product messaging that combines live chat with in-app messages, advanced automation, and a built-in customer data layer for personalized engagement.
• Drift — Focused on conversational marketing and sales with AI routing, playbooks, and calendar booking built into the chat flow to connect visitors to sales reps quickly.
• Zendesk Chat — Part of the Zendesk customer support suite, offering chat integrated with ticketing, knowledge base, and analytics for unified customer service.
• LiveChat — A long-standing chat platform with rich customization, apps marketplace, and robust reporting suitable for larger customer support teams.
• Tidio — Live chat combined with chatbot templates and email automation, often attractive for small businesses looking for an affordable multichannel approach.
• Olark — Simple live chat with CRM integrations and reporting intended for small to medium businesses that prioritize ease of use.
• Freshchat — From Freshworks, integrates with Freshdesk and Freshsales to provide conversational support, in-app messaging, and automation.

Open source alternatives to Pure.chat

• Rocket.Chat — An open source team communication platform that supports chat widgets and can be self-hosted for tighter control over data and customization.
• Chatwoot — An open source customer engagement suite that offers inbox-style conversation management, chat widgets, and extensive integration options.
• Mibew Messenger — A PHP-based open source live support application that can be self-hosted and integrated into existing websites for basic live chat functionality.
• Live Helper Chat — An open source live chat solution with multi-channel support, visitor tracking, and self-hosting options for organizations with privacy or compliance needs.

Frequently asked questions about Pure.chat

What is Pure.chat used for?

Pure.chat is used for real-time website chat and visitor engagement. Businesses deploy it to answer visitor questions, capture leads, route conversations to agents, and reduce friction during the purchase or sign-up process. It helps marketing, sales, and support teams respond instantly and convert anonymous visitors into identifiable prospects.

Does Pure.chat offer a free plan?

Yes, Pure.chat offers a Free Plan. The free tier includes basic chat widget functionality and is suited for individuals or very small teams who need essential messaging without advanced automation or extended history. Paid plans add more agents, integrations, and analytics.

Can Pure.chat integrate with CRM systems?

Yes, Pure.chat integrates with CRMs and third-party tools via native integrations and APIs. Common integrations include sending chat leads to CRM records, creating tickets in helpdesk platforms, and syncing contact details. Use webhooks or the API for custom workflows and two-way synchronization.

Is Pure.chat mobile-friendly?

Yes, Pure.chat provides mobile-responsive widgets and agent apps. Visitors see a responsive chat interface on mobile browsers, and agents can respond via mobile apps or browser-based consoles to maintain coverage when away from a desktop.

How secure is Pure.chat?

Pure.chat implements standard security practices typical for SaaS chat platforms. Security measures usually include HTTPS for data in transit, access controls for agent accounts, and options for enterprise-level controls on paid plans. For exact compliance certifications and data residency options, consult Pure.chat's security documentation or request enterprise details.

Can Pure.chat be used for sales lead qualification?

Yes, Pure.chat is commonly used for lead capture and qualification. Pre-chat forms, routing rules, and visitor metadata help teams qualify inbound leads and pass high-value prospects to sales. Integrations with calendar and CRM tools often support scheduling demos directly from the chat.

Does Pure.chat support automated responses or chatbots?

Yes, Pure.chat supports canned responses and automation; chatbot capabilities vary by plan. Basic automation includes canned replies and triggers for proactive invites, while higher tiers or integrations enable more advanced bot workflows or third-party chatbot engines.

How does Pure.chat handle chat transcripts and data retention?

Pure.chat stores chat transcripts according to plan-level retention policies. Paid plans typically offer longer retention windows and export options; administrators can export transcripts for compliance or training. Confirm specific retention durations and export formats in the product documentation or account settings.

Can Pure.chat route chats to multiple teams or agents?

Yes, Pure.chat supports agent routing and team assignments. You can set rules to route conversations by URL, department, or available agents, and configure fallback behaviors for after-hours or when no agents are online.

Does Pure.chat provide analytics and reporting?

Yes, Pure.chat includes reporting on chats, response times, and agent performance. Reporting helps managers track chat volume trends, average response times, and missed chats so they can optimize staffing and measure the effectiveness of chat as a conversion channel.

pure.chat careers

Pure.chat typically lists open roles in engineering, product, customer success, and sales on its corporate careers page or parent company site. For up-to-date job postings, check the company's official careers listings and LinkedIn profile to find openings by location and role. Careers pages often include descriptions of company culture, benefits, and hiring processes.

pure.chat affiliate

Pure.chat may operate an affiliate or partner program to reward referrals from agencies, resellers, or integration partners. Affiliate programs typically provide a referral link or partner dashboard, commission tiers, and marketing assets. For details about partner requirements and commission rates, consult the Pure.chat partner or affiliate information on their website.

Where to find pure.chat reviews

User reviews of Pure.chat are available on software review platforms and marketplaces. Check customer feedback on sites such as G2, Capterra, and Trustpilot to read user experiences with installation, support, and feature fit. Also review testimonials and case studies on the official website to see real-world implementations and measured outcomes.