Riddle

What is riddle

Riddle is an interactive content platform used to build quizzes, polls, personality tests, calculators, and interactive lists for websites and social media. The product focuses on non-technical users in marketing, editorial, sales, and education who need to produce engaging content that collects audience data and drives conversions. Riddle provides a visual editor, prebuilt templates, and distribution tools that make it fast to deploy interactive content without development resources.

Riddle outputs embeddable HTML/iframe snippets, shareable links, and direct publishing features for common CMS platforms. Content created in Riddle can include logic branches, skip rules, scoring, and lead-capture forms that integrate with marketing systems. The platform also exposes analytics to measure completion rates, lead conversion, and audience responses.

Riddle positions itself between simple survey tools and full-featured marketing suites: it emphasizes media-rich interactive items and conversion-focused features such as gated results, conditional form fields, and CRM sync. Typical users include marketing teams running content campaigns, publishers increasing session time and ad RPM, HR and training teams creating assessments, and educators building formative assessments.

Riddle features

What does riddle do?

Riddle lets you design and publish interactive content with a drag-and-drop editor and template library. The main content types include quizzes (multiple choice, personality, scored), polls, surveys, calculators, lists, and lead forms. Each content item can incorporate conditional logic, custom result pages, and gated forms that require an email or other fields before revealing results.

The platform provides embed code and link-based publishing so content can be placed on web pages, landing pages, or distributed via social networks. Embedded content is responsive and supports images, video, and custom styling to match brand guidelines. You can also white-label or remove Riddle branding on paid plans.

Riddle collects response data in real time and offers reporting dashboards with metrics like completion rate, average time to complete, and conversion funnel from view to form submit. Exports are available in CSV/JSON and integrations let you push leads to CRMs and email platforms.

Key feature categories include:

• Editor and templates: drag-and-drop builder, gallery of templates for quizzes and calculators, custom styling
• Lead capture and gating: configurable form fields, conditional gating before results, GDPR tools
• Logic and scoring: branching logic, weighted scoring, custom result rules
• Publishing and embeds: iframe/embed code, shareable links, social sharing features
• Analytics and exports: completion metrics, CSV/JSON export, conversion tracking
• Integrations: native integrations and Zapier connectors for CRMs, ESPs, and analytics

Riddle pricing

Riddle offers these pricing plans:

• Free Plan: $0/month with basic quizzes, limited templates, Riddle branding, and export limits
• Starter: $19/month (billed monthly) or $15/month (billed annually) with removed branding, more templates, and basic integrations
• Professional: $49/month (billed monthly) or $39/month (billed annually) with advanced logic, lead gating, and analytics exports
• Enterprise: $199/month (custom billing available) with white-labeling, SSO, dedicated support, and custom integration options

These example tiers reflect common plan structures for interactive content platforms; Riddle periodically changes names, features, and rates. Check Riddle's current pricing tiers (https://www.riddle.com/pricing) for the latest rates and enterprise options.

How much is riddle per month

Riddle starts at $19/month on the paid Starter plan when billed monthly. Monthly billing is commonly available for Starter and Professional tiers, while Enterprise is typically custom-priced based on volume and service level.

How much is riddle per year

Riddle costs approximately $180–$468/year depending on plan and annual billing discounts. Annual billing frequently reduces the monthly equivalent rate by 10–25% compared with month-to-month pricing; confirm current annual rates on Riddle's pricing overview (https://www.riddle.com/pricing).

How much is riddle in general

Riddle pricing ranges from $0 (free) to $199+/month for enterprise-level accounts. Entry-level use is free, small teams and marketers typically pay for Starter or Professional plans to unlock lead capture, integrations, and advanced templates, and high-volume publishers or agencies choose Enterprise for white-labeling and dedicated support.

What is riddle used for

Riddle is primarily used to create interactive content that increases user engagement and captures leads. Marketing teams use quizzes and personality tests to generate qualified leads and segment audiences by question responses. Built-in gating options let marketers capture an email address before showing personalized results, turning an engaging quiz into a conversion point.

Publishers and editorial teams use Riddle to increase page time and social shares. Interactive lists and personality quizzes are common formats to boost social traffic and on-site engagement metrics, which can improve ad RPM and SEO signals.

Sales and demand-gen teams use Riddle’s calculators and scored quizzes to qualify leads and route them to the right follow-up. For example, a pricing calculator that outputs a recommended plan can pass both contact details and calculated values to a CRM using native integrations or Zapier.

Educational use cases include formative assessments, training knowledge checks, and course engagement activities. Riddle supports scoring, export of correct/incorrect answers, and basic reporting to track learner progress.

Pros and cons of riddle

Riddle provides a focused feature set for interactive content creation, with strengths and trade-offs you should consider.

Pros:

• Rapid content creation with visual editor and templates, reducing reliance on development resources
• Built-in lead capture and conditional gating that turn content into a conversion funnel
• Embeddable outputs and shareable links for flexible distribution across sites and social platforms
• Exports and integrations that allow captured leads and response data to flow into CRMs and analytics systems

Cons:

• Advanced customization (deep styling or bespoke interactions) may require CSS/JS work or Enterprise features
• Pricing can rise significantly for high-traffic publishers or teams that need white-labeling and SSO
• Some niche assessment or LMS integrations may require custom development or middleware

Operational considerations:

• Data residency and compliance: if you operate in regulated industries you should confirm data-handling, GDPR features, and available certifications with Riddle's security documentation
• Volume limits: check response and view limits per plan if you expect viral distribution or heavy campaign traffic
• Template fit: while templates speed production, unique branding or assessment types may require custom templates available on higher tiers

Riddle free trial

Riddle typically offers a free tier for trialing the product and may provide time-limited trials of paid features for new accounts. The Free Plan is useful for internal testing, creating simple quizzes, and evaluating the editor and publishing workflow.

Paid trials or trial credits allow users to test lead-capture gating, integrations, and export workflows before committing to an annual plan. Trial accounts usually include access to most editing features but may limit publishing volume, removes advanced analytics, or retain Riddle branding on outputs.

If you need to validate integrations (for example, pushing leads to HubSpot or Salesforce), request a trial that includes the integration you intend to use or use a test Zapier flow. For up-to-date trial offers and promotional credits, see Riddle's trial and signup information (https://www.riddle.com/pricing).

Is riddle free

Yes, Riddle offers a Free Plan that permits creation of basic quizzes and polls with Riddle branding and limited exports. The free tier is suitable for testing the editor and creating small-scale content, but most teams move to Starter or Professional to unlock lead capture, white-labeling, and integrations.

Riddle API

Riddle provides API and integration options to automate content creation, fetch results, and forward responses to other systems. Typical API capabilities include endpoints to list content items, retrieve response data in JSON, create or update quizzes programmatically, and manage webhooks that notify your backend of new submissions.

Authentication is usually handled with API keys or tokens scoped to an account, and webhooks let you stream response events to your middleware or server for near-real-time processing. Common webhook use cases include immediately creating CRM contacts from form submissions, scoring leads for routing, or firing marketing automation sequences on first interaction.

Riddle also supports no-code integration via Zapier and native connectors for popular CRMs and email platforms. For developers building custom integrations, consult Riddle's developer documentation and API reference for endpoint details, rate limits, and sample code. See Riddle's API documentation for implementation guidance (https://www.riddle.com/developers).

10 riddle alternatives

Below are alternatives that cover different parts of the interactive content, form, and survey landscape.

Paid alternatives to riddle

• Typeform — Conversational forms and quizzes with a strong focus on user experience, conditional logic, and integrations with marketing stacks.
• SurveyMonkey — Enterprise-grade surveys with advanced analytics, audience panels, and compliance features for research teams.
• Outgrow — Interactive calculators, quizzes, and recommendations focused specifically on lead generation and personalization.
• Interact — Quiz builder aimed at marketers with lead capture, social sharing, and list segmentation features.
• ProProfs Quiz Maker — Assessment and quiz platform with LMS features, certifications, and reporting for training teams.

Open source alternatives to riddle

• LimeSurvey — Mature open source survey platform that supports complex question types, branching, and self-hosted deployment for full data control.
• Moodle — Open source learning platform with quiz and assessment modules suitable for educational deployments and course management.
• Form.io — Open source form and data management platform with form builder, API generation, and server components for custom interactive applications.
• Nextcloud Forms — Part of the Nextcloud ecosystem; supports simple forms and is suitable when you want self-hosting and data ownership.

Frequently asked questions about Riddle

What is Riddle used for?

Riddle is used to create interactive quizzes, polls, calculators, and lead-capture content. Marketers and publishers use it to increase engagement, segment audiences, and collect leads via gated results and embedded forms. It’s also used in education for quick assessments and in sales for qualification quizzes and calculators.

Does Riddle integrate with HubSpot and Salesforce?

Yes, Riddle integrates with CRMs either natively or via Zapier. You can forward lead data and segment information to HubSpot, Salesforce, or other CRMs so responses become contacts or opportunities in your sales workflow. Confirm the specific connector availability and mapping options on Riddle's integration documentation.

How much does Riddle cost per month?

Riddle starts at $19/month for the Starter tier on monthly billing in the example tiering above; Professional and Enterprise tiers cost more and include additional features like white-labeling and SSO. Verify current monthly pricing on Riddle's pricing overview (https://www.riddle.com/pricing).

Is there a free version of Riddle?

Yes, Riddle offers a Free Plan that lets you build basic quizzes and polls with Riddle branding and limited export capabilities. The free tier allows evaluation of the editor and basic publishing; paid plans unlock lead capture, integrations, and advanced templates.

Can Riddle be embedded on any website?

Yes, Riddle content can be embedded via iframe or snippet. The platform provides responsive embed code that works with most CMSs and site builders; advanced users can customize styling with CSS or use white-labeling on paid plans for a brand-consistent presentation.

Does Riddle support conditional logic and scoring?

Yes, Riddle supports branching logic and weighted scoring. You can create personality quizzes, scored assessments, and conditional flows that show different follow-ups or result pages based on answers, enabling personalization and lead qualification.

Can I export responses from Riddle?

Yes, Riddle allows response export in CSV and JSON formats. Exports include respondent data, answer choices, timestamps, and any calculated scores; paid plans typically add scheduled exports and API access for programmatic retrieval.

How secure is Riddle for collecting personal data?

Riddle provides standard security controls and GDPR-related features. The platform includes options for data anonymization, consent capture, and account-level controls; for regulated industries, request detailed security and compliance documentation from Riddle or evaluate Enterprise plans for stronger SLAs.

Does Riddle offer an API or webhooks?

Yes, Riddle exposes APIs and webhooks for automation. Developers can fetch results, manage content, and receive webhook events for new submissions to integrate with CRMs, analytics systems, and marketing automation tools. Review Riddle's developer docs for endpoint specifics (https://www.riddle.com/developers).

Is Riddle suitable for large publishing sites?

Yes, Riddle is used by publishers but enterprise features may be required for scale. High-traffic sites often need Enterprise-level plans for white-labeling, higher view and response caps, and priority support to manage peak traffic and analytics requirements.

riddle careers

Riddle hires across product, engineering, marketing, and customer success roles focused on building interactive content tools. Career pages typically list openings for frontend and backend developers, product designers, customer success managers, and sales roles. For up-to-date openings and application instructions, check Riddle’s careers page linked from their main site.

Riddle also occasionally sponsors remote-friendly roles and internships targeting growth and content partnerships. Candidates with experience in web interactions, analytics, or B2B SaaS marketing are commonly a strong fit.

riddle affiliate

Riddle may offer partner or affiliate arrangements for agencies and publishers that refer new business or embed Riddle content across distributed properties. Affiliate programs generally provide revenue share, account credits, or discounted licensing for partner referrals. Contact Riddle’s partnerships team through their website to inquire about current affiliate or reseller programs.

Where to find riddle reviews

User reviews and third-party evaluations are available on product review sites, marketing technology directories, and social networks where marketers discuss interactive content tools. Common places to read user feedback include marketing forums, review marketplaces, and case studies published by Riddle customers.

For authoritative and current user reviews, search review platforms and Riddle’s customer testimonial pages linked from the company site to find case studies and performance metrics relevant to your use case.