
Smartloop is a conversational AI and chatbot platform focused on managing customer conversations across messaging channels such as WhatsApp, Facebook Messenger, Instagram, and web chat. The platform combines rule-based flows and natural language understanding to automate common customer interactions (support, FAQs, order status) while providing escalation to human agents when needed. Smartloop’s tools also cover lead capture, appointment scheduling, surveys, and messaging-based commerce flows.
The product is positioned for customer support teams, marketing teams running conversational campaigns, and small-to-enterprise businesses that need to centralize messaging across multiple channels. Administrators can build flows with a visual editor, attach backend integrations, and monitor performance with analytics dashboards. Developers can extend the system with APIs and webhooks for custom integrations.
Smartloop emphasizes operational use cases—reducing manual responses, routing complex queries to agents, and capturing structured data from conversations for CRM or analytics systems—rather than just single-channel chatbots.
Smartloop offers a set of features that cover the typical lifecycle of a messaging conversation: message design, channel management, automation, routing, analytics, and integrations. The platform is built around reusable conversation building blocks, pre-built templates, and a visual flow editor that supports conditional logic, variables, and API calls.
Key platform components include a channel layer (connectors to WhatsApp, Messenger, Instagram, web chat), a conversation designer (drag-and-drop nodes and templates), an NLU/NLP layer for intent recognition, a rules/automation engine, and a unified inbox for human agents. Admins can also configure fallback strategies and escalation paths so that complex issues automatically route to live agents.
Operational tooling includes reporting and analytics for message volume, resolution times, conversation funnels, and bot deflection rates. The platform typically includes A/B testing capabilities for message variants, message scheduling, and campaign management to run promotional and retention flows.
Smartloop automates customer conversations across messaging channels, replacing repetitive manual replies with defined flows and AI intent recognition. It captures leads through chat forms, qualifiers, and conversational flows, then forwards structured data to CRMs or email systems for follow-up.
It also routes challenging or high-value conversations to human agents, preserving context so agents receive the full conversation history. For e-commerce teams, Smartloop supports order status queries, product recommendations, abandoned cart recovery messages, and payment links inside chat threads.
For operations and analytics, Smartloop aggregates conversation metrics and provides dashboards to measure automation coverage, agent workload, resolution time, and revenue impact from messaging campaigns.
Smartloop offers these pricing plans:
These example tiers reflect typical SaaS packaging for conversational platforms: a free tier for testing, a low-cost starter for small teams, a mid-tier for growing operations, and an enterprise option with custom quotas and SLAs. Check Smartloop's current pricing for the latest rates and enterprise options.
Smartloop starts at $0/month for the Free Plan. The paid tiers commonly start at $29/month for the Starter plan and increase to $99/month for the Professional plan when billed monthly. Enterprise contracts are custom but listed examples often start around $499/month for high-volume accounts.
Monthly billing is useful for short-term pilots and seasonal campaigns because it avoids annual lock-ins. Conversational platforms frequently meter usage by monthly active users (MAUs), conversations, or messages, so the effective monthly cost will depend on volume.
If you expect variable traffic (campaign spikes, seasonal sales), plan for a month-to-month approach initially to measure actual message and conversation counts before committing to annual billing.
Smartloop costs $290/year for the Starter plan when billed annually. The Professional plan typically costs $990/year when paid annually, and custom Enterprise agreements provide year-based contracts with negotiated pricing and service add-ons.
Annual billing normally includes a discount compared with monthly rates (often 10–20% or more). Annual plans are favorable for teams that want predictable billing and expect steady or growing message volumes.
Before committing to an annual tier, verify included conversation or message quotas and any overage fees in the contract. Check Smartloop's annual plan details for up-to-date terms.
Smartloop pricing ranges from $0 to $499+/month. Entry-level access is free for experimental use, while production deployments typically begin at $29/month and scale to $99/month or more depending on conversation volume and required features. Large enterprises with high throughput and compliance requirements will see custom pricing that can exceed the listed starter prices.
Total cost of ownership for messaging platforms includes per-message or per-conversation costs, integration engineering for CRM and backend systems, potential carrier charges for WhatsApp Business API, and internal costs for agent staffing and training. Factor those items into annual budgeting.
For precise budgeting, identify expected monthly active conversations, required channels (for example WhatsApp Business API has separate carrier and setup costs), and integration needs. Check Smartloop's pricing and channel requirements for carrier-related fees and enterprise terms.
Smartloop is used primarily for conversational customer support, automated lead capture, and messaging-based commerce. Support teams use the platform to answer common customer queries (returns, order status, FAQs) through automated flows and to route complex issues to human agents. Marketing and sales teams use Smartloop to run acquisition campaigns, qualify leads via chat, and re-engage customers with targeted messages.
It is also used for appointment booking and reminders, collecting customer feedback through in-chat surveys, and recovering abandoned carts by sending sequenced messages with incentives or payment links. Because Smartloop centralizes conversations across channels, organizations use it to maintain consistent messaging and a single customer history regardless of origin.
Operational use cases include reducing first response times, increasing automation coverage to lower agent load, and collecting structured customer data that feeds into analytics and CRM systems for downstream workflows.
Pros:
Cons:
When evaluating Smartloop, teams should weigh automation coverage and channel reach against expected message volumes and integration complexity.
Smartloop typically offers a Free Plan for evaluation and small-scale use, allowing teams to prototype conversational flows, connect one messaging channel, and test integrations with limited throughput. The free tier is useful for validating use cases, training intents, and running pilot campaigns without upfront cost.
Free trials may have restrictions on messages, channels, or access to advanced analytics and SLA-backed support. For production deployments, upgrading to a paid tier unlocks higher message and conversation quotas, advanced routing, and priority support.
To move from trial to production, document expected monthly active conversations, required connectors (for example WhatsApp Business API), and any compliance or security requirements. Smartloop’s sales and documentation pages explain the steps to migrate a bot from trial to a paid plan; see Smartloop's onboarding details for more information.
Yes, Smartloop offers a Free Plan intended for evaluation and small teams. The Free Plan typically provides limited monthly active conversations, access to core templates, and a single-channel connector so teams can prototype workflows before upgrading.
The free tier is not intended for high-volume production use and often excludes advanced analytics, SLA support, and enterprise connectors. If you need multi-channel production scale, upgrade to a paid plan or contact sales for an enterprise contract.
Smartloop provides a developer-focused API layer for programmatic control of bots, message sending, conversation history retrieval, and webhook-based event handling. The API is designed to let engineering teams integrate Smartloop with backend systems (ordering systems, CRMs, fulfillment platforms) and to use bot data for custom reporting.
Typical API capabilities include RESTful endpoints for sending and receiving messages, retrieving conversation transcripts, managing contacts and user attributes, and triggering flows remotely. Webhooks allow external systems to receive real-time events (new conversation, completed form, human handoff) for synchronization.
Developer resources commonly include SDKs, sample code, and interactive documentation. For integration details, authentication methods, rate limits, and example payloads, consult Smartloop's developer documentation or the developer section on their site.
These paid alternatives differ on focus (support vs. marketing), integration depth with CRM, and enterprise features such as compliance and SLAs.
Open source options are best when you require full data control, on-premise hosting, or the ability to modify core behavior without vendor lock-in.
Smartloop is used for conversational customer support and lead capture. Teams deploy it to automate frequently asked questions, qualify leads via chat forms, and run messaging campaigns on WhatsApp, Messenger, Instagram, and web chat. It also supports routing to human agents and integrates conversation data with CRMs for follow-up.
Yes, Smartloop supports WhatsApp Business API connectivity. The platform connects to WhatsApp for two-way messaging, templated outbound notifications, and session-based conversational handling; note that WhatsApp setup often requires a separate carrier or WhatsApp vendor arrangement and may incur additional fees.
Smartloop starts at $0/month with a Free Plan for evaluation; paid tiers commonly start at $29/month for the Starter plan and $99/month for the Professional plan when billed monthly. Enterprise pricing is available for large-scale deployments and custom SLAs.
Yes, Smartloop provides a Free Plan intended for testing and small pilots. The free tier typically includes limited conversation capacity, single-channel connection, and basic templates but excludes advanced analytics and enterprise features.
Yes, Smartloop integrates with major CRMs and backend systems. Typical integrations include Salesforce, HubSpot, and custom CRMs via the REST API or webhooks so that contact profiles and conversation transcripts can be synced automatically.
Yes, Smartloop offers a RESTful API and webhook support. Developers can send and receive messages programmatically, retrieve conversation histories, and trigger flows; SDKs, code samples, and API docs are typically available in the developer portal.
Yes, Smartloop supports human handoff workflows. Conversations that exceed automation thresholds or require manual intervention are routed to a unified agent inbox with preserved context, so agents see the entire conversation history and metadata.
Smartloop follows standard security practices for conversational platforms. Typical controls include data encryption in transit, role-based access controls, options for single sign-on (SSO) on paid plans, and compliance assistance for GDPR; enterprises should confirm specific certifications and data residency options during procurement.
Yes, Smartloop supports e-commerce use cases. Common implementations include order status queries, product recommendations, abandoned cart recovery, and sending payment links inside chat threads; direct payment processing may require additional integrations with payment gateways.
Smartloop provides dashboards for conversation metrics and automation performance. Reports typically include message volume, conversations handled by bots versus agents, average response and resolution times, funnel drop-off points in flows, and campaign outcomes for messaging-driven sales.
Smartloop typically lists engineering, product, and customer success roles for its platform. Positions often focus on conversational AI engineering, integrations and platform reliability, UX for conversation designers, and customer onboarding specialists. If you are interested in roles, check the company’s careers page for current openings and application instructions at Smartloop careers.
Smartloop occasionally runs partner or reseller programs enabling agencies and consultants to resell or implement their conversational solutions. Affiliate and partner programs usually include referral margins, co-marketing assets, and technical enablement. For current partner options and requirements, see the partner information on Smartloop's partner program.
Independent user reviews and case studies can be found on software directories and review sites that cover conversational platforms, as well as customer testimonials on Smartloop’s site. Look for verified reviews on industry sites and check specific channel case studies to understand real-world outcomes; start with Smartloop's customer stories and testimonials for vendor-provided examples and consult independent review platforms for third-party feedback.