
Ticketfly is a ticketing and event marketing platform that helps promoters, venues, and festivals sell tickets, manage box office operations, and run audience-facing marketing campaigns. The platform supports online sales channels, mobile ticketing, will-call and door scanning, and promoter-facing reporting and settlement tools. Ticketfly is commonly used by independent music venues and promoters that require tight integration between ticket sales, guest list management, and targeted email or social promotions.
Ticketfly historically combined ticketing with built-in marketing features — email campaigns, segmented buyer lists, and promotional codes — so organizers can run sales and audience outreach from a single interface. For venues that host a continuous calendar of events, Ticketfly provides per-event setup templates, reserved seating or general admission configuration, and integration points for payment processing and attendance reporting.
For teams that need on-site tools, Ticketfly provides box office software and barcode scanning tools to handle will-call pickup, will-call lists, and real-time attendance validation. Reporting and settlement workflows provide transaction-level detail, payout summaries, and customer data exports for accounting and post-show analysis.
Ticketfly provides the core capabilities a live-event organizer needs to sell and manage tickets: event setup, ticket inventory management, multiple ticket types (GA, reserved, VIP), pricing rules, promotional codes, and controlled access modes. It also offers built-in consumer-facing storefronts, embeddable widgets for venue websites, and mobile-optimized checkout experiences.
Beyond sales, Ticketfly includes audience marketing features: segmented email campaigns, buyer analytics, and the ability to issue promo codes or targeted discounts to specific buyer groups. These features help promoters re-engage past attendees, upsell VIP or add-ons, and measure campaign ROI using conversion and retention metrics.
Operational and on-site features include box office operations, barcode scanning apps for door access, will-call management, and real-time capacity tracking. Reporting covers sales breakdowns by ticket type, fees collected, payment processing fees, and detailed attendee lists that can be exported for CRM or accounting systems. The platform also supports integrations with payment processors and third-party marketing tools for extended workflows.
Ticketfly offers these pricing plans:
Ticketfly traditionally used a per-ticket fee model rather than fixed subscription tiers for many customers; promoters typically pay a per-ticket service charge (flat fee and/or percentage) plus optional monthly or annual fees for advanced services. Check Ticketfly's current pricing and enterprise options on Ticketfly's pricing information (https://www.ticketfly.com/pricing) for the latest rates and contract structures.
The exact mix of fees depends on contract terms, event volume, and whether the organizer absorbs fees or passes them to buyers. For high-volume clients, negotiated fee schedules, revenue-share arrangements, or monthly subscriptions with reduced per-ticket charges are common. For smaller one-off events, the no-monthly-fee plus per-ticket fee approach is typical.
Ticketfly starts at $0/month for many basic event accounts when organizers choose a per-ticket fee model rather than a monthly subscription. Small promoters can use the platform without a recurring monthly charge but will still pay per-ticket service fees, payment processing fees, and any optional add-on costs for marketing or on-site hardware.
Larger venues or enterprise customers often negotiate monthly or annual arrangements that incorporate reduced per-ticket fees, dedicated account management, and additional services such as in-house marketing support or custom integrations. Check Ticketfly's current pricing tiers for negotiated enterprise options (https://www.ticketfly.com/pricing).
Ticketfly costs vary by contract and event volume and can range from $0/year (per-ticket fee-only accounts) to custom-priced annual agreements for venues and promoter groups. Organizations that plan a high volume of events typically sign annual agreements that bundle services and provide predictable costs.
Annual agreements commonly consolidate per-event fees, marketing service retainer costs, and support levels into a single contract price. For exact yearly pricing and enterprise proposals, contact Ticketfly's sales team or review their enterprise pricing documentation (https://www.ticketfly.com/contact).
Ticketfly pricing ranges from $0 upfront with per-ticket service fees to custom enterprise contracts. For many users the practical cost is the per-ticket service fee (a flat fee and/or percentage) plus payment processing costs and optional add-ons such as marketing services, customer support tiers, or hardware for on-site scanning.
In practice, small events pay only per-ticket fees collected at checkout, while mid-size venues or promoter groups often accept a modest monthly or annual fee in exchange for lower per-ticket charges and enhanced support. Always compare per-ticket economics and settlement terms (who receives buyer fees, refund policies, chargeback handling) when evaluating providers.
Ticketfly is used to sell tickets online and at the door, manage on-site entry, and run post-sale audience marketing. Promoters use it to set up events, configure ticket types and capacities, and control pricing windows (early bird, general sale, onsale times). Venue managers use the platform for door operations — scanning tickets, managing will-call lists, and reconciling attendance data.
Marketers and promoters use Ticketfly's buyer segmentation and email tools to target previous ticket purchasers with campaign messages, issue promo codes, and track campaign conversions. Integration with social and affiliate channels helps drive discovery and secondary sales, especially for music and live-entertainment audiences.
Accounting and operations teams use Ticketfly's reporting and settlement features to reconcile revenue, manage payouts to artists or promoters, and export transactional data into finance systems. The platform supports order-level exports with buyer information, payment details, and fee breakdowns required for audits and revenue recognition.
Ticketfly has strengths in live-music ticketing, venue-friendly operations, and built-in marketing tools that are tuned for promoters and independent venues. The platform supports mobile ticketing and door-scanning workflows, and it typically offers audience segmentation features valuable for repeat-ticket buyers. For small-to-mid-size music venues, the combined ticketing and marketing toolset reduces the need for separate email platforms.
On the downside, many ticket platforms that follow a per-ticket fee model can become expensive at scale unless you negotiate enterprise terms. Organizations with complex reserved seating charts or highly customized checkout flows may face limitations or require custom integrations. Depending on your contract, access to raw customer data, export frequency, or buyer data retention policies can vary and may require negotiation.
Operationally, venues that prioritize integrated point-of-sale (bar/merch) and ticketing systems should evaluate how Ticketfly integrates with POS and CRM providers. Response time for customer service and technical support levels are often tied to plan level or negotiated SLAs, so be clear about on-call requirements for high-traffic events.
Ticketfly historically offered demo accounts and trial setups for new customers so promoters can test event setup, ticket types, and the checkout flow before committing to large-scale events. Trial access typically includes a sandbox or limited production event to validate integrations, branding, and box office workflows.
A trial or demo walkthrough is useful for testing the embeddable checkout widget on venue websites, verifying email and promo-code functionality, and validating scanning devices at the door. When requesting a demo, ask for sample transaction exports and settlement timelines so you can test accounting workflows.
For current trial offerings and demo scheduling, request a demo or trial access via Ticketfly's sales and demo pages (https://www.ticketfly.com/contact) so you can validate the platform with a real event before signing a contract.
Ticketfly can be used with no monthly subscription for many accounts, but it charges per-ticket service fees. Small promoters often pay only per-ticket charges and payment processing fees, which means there is effectively no recurring monthly cost for basic usage.
For organizations that need dedicated support, custom integrations, or enterprise features, Ticketfly typically offers paid plans or custom contracts. These arrangements often include reduced per-ticket fees and additional services in exchange for monthly or annual commitments.
Ticketfly has provided API endpoints for event creation, order lookups, attendee exports, and box office operations so partners can integrate ticketing workflows into CRM systems, venue websites, and mobile apps. Typical API capabilities include inventory queries, order retrieval, promo-code validation, and webhooks for real-time order notifications.
Developers use the API to embed checkout flows, keep on-site scanners synchronized with the ticket database, and automate reporting exports to finance systems. Webhooks allow immediate alerts for new orders, refunds, and chargebacks so downstream processes (like seating charts or guest lists) stay current during on-sale windows.
For integration details, authentication methods, rate limits, and sample payloads, consult Ticketfly's developer documentation and API reference (https://www.ticketfly.com/developer). If you plan enterprise integrations, request a dedicated API key and SLA details as part of contract negotiations to ensure higher rate limits and uptime guarantees.
These paid alternatives vary by discovery reach, fee structure, and enterprise support. Choose a provider based on buyer fees, data portability, integration options, and reporting fidelity.
Open source options require hosting, maintenance, and potentially development to match enterprise features like marketing automation and high-availability scanning.
Ticketfly is used for selling tickets, managing box office operations, and running audience marketing for live events. Promoters and venues use it to configure events, manage ticket inventory, handle on-site scanning, and send targeted email campaigns to past buyers. It supports both online sales and door operations with reporting tools for settlements.
Yes, Ticketfly supports embeddable checkout widgets and API-based integrations. You can embed the checkout on a venue site, connect orders to POS or CRM systems via API, and use webhooks to synchronize attendee data in real time. Integration options and supported POS partners are typically documented in Ticketfly's integration guides (https://www.ticketfly.com/integrations).
Ticketfly typically charges a per-ticket service fee plus payment processing fees; the exact fee varies by contract. Many basic accounts use a flat per-ticket fee and a percentage of the ticket price; enterprise customers often negotiate reduced per-ticket rates or alternative fee structures. Check Ticketfly's current pricing options for more detail (https://www.ticketfly.com/pricing).
Yes, Ticketfly supports both reserved seating and general admission configurations. You can create seating maps, allocate ticket blocks, and combine GA and reserved ticketing on multi-stage festival events. For complex seating or VIP inventory, verify available seat-map tools and export formats before contract signing.
Yes, Ticketfly offers on-site scanning apps and can provide hardware options through partners. The platform typically supports mobile barcode scanning apps as well as dedicated scanners and will-call workflows. For high-volume events, discuss recommended hardware and provisioning with Ticketfly support to ensure uptime and compatibility.
Yes, Ticketfly allows order and attendee exports for accounting and CRM use. Exports include buyer contact information, ticket type details, fee breakdowns, and payment settlement data. Data-export frequency and retention policies should be confirmed as part of your account agreement.
Yes, Ticketfly provides API endpoints and webhooks for event creation, order queries, and attendee synchronization. Developers use these APIs to embed checkout flows, automate reporting exports, and keep door-scanning systems in sync. Consult Ticketfly's developer documentation for authentication and rate-limit details (https://www.ticketfly.com/developer).
Yes, Ticketfly includes promo-code management and buyer segmentation for targeted campaigns. You can issue single-use or multi-use codes, set redemption windows, and target specific buyer lists with email campaigns to drive re-sales or event-specific promotions. Campaign performance metrics are available within the marketing dashboard.
Ticketfly supports refund workflows and chargeback handling per contract terms. Refund policies are configurable by event and organizer, and the platform records refund transactions and adjustments for settlement reporting. Chargeback processes typically follow payment-processor timelines and may incur fees; confirm specific handling and liability in your agreement.
Ticketfly offers tiered support that varies by plan and contract level. Small accounts often receive standard email and documentation support, while enterprise customers get prioritized support, onboarding assistance, and implementation services. For current support options and SLAs, review Ticketfly's support documentation or contact their sales team (https://www.ticketfly.com/contact).
Ticketfly has historically employed teams across engineering, product, sales, and account management to support promoters and venues. Career opportunities typically include roles in platform engineering, customer success, marketing, and operations. For current openings and hiring locations, check Ticketfly's careers or parent-company job pages (https://www.ticketfly.com/careers).
Ticketfly has offered affiliate and partnership programs that enable promoters, bloggers, and partners to earn referral fees or revenue shares for ticket sales driven through tracked links. Affiliate program details — commission rates, tracking windows, and payout thresholds — are available through partner or sales contacts. For partnership inquiries, reach out via Ticketfly's partner pages (https://www.ticketfly.com/partners).
Independent reviews and user feedback for Ticketfly can be found on venue- and promoter-focused forums, trade publications, and general review sites that cover ticketing platforms. Search for recent operator reviews that mention ease of use, fees, settlement timelines, and support responsiveness. For verified customer case studies and testimonials, consult Ticketfly's customer stories and trade-press coverage (https://www.ticketfly.com/news).