Repliq is a field operations and retail execution platform designed for brands, distributors, and retailers that need to coordinate distributed sales or merchandising teams. The product centers on mobile apps for field staff and a web-based admin console for managers to assign tasks, capture orders, run audits, and monitor store-level execution. Repliq focuses on operational workflows used by FMCG, CPG, retail chains, and last-mile distributors.
The platform combines visit planning, digital order taking, checklist-based store audits, image capture and compliance tracking, and analytics dashboards that surface execution gaps and performance trends. Repliq is built to support large numbers of field users with intermittent connectivity, and it typically integrates with back-office systems such as ERP, POS, and payment gateways to close the order-to-cash loop.
Because it targets in-person retail activities, Repliq emphasizes mobile UX for low-literacy or non-technical staff, offline-first data capture, and role-based views for merchandisers, sales reps, supervisors, and regional managers. The system is commonly deployed across multi-city rollouts with mixed device fleets (Android/Android tablets) and integrates with enterprise authentication, reporting, and inventory systems.
Repliq provides a set of core capabilities aimed at standardizing and reporting on field activities:
Beyond the core workflows, Repliq typically includes:
Repliq offers these pricing plans:
Check Repliq's current pricing plans (https://www.repliq.co/pricing) for the latest rates and enterprise options.
Repliq starts at $25/month per user for the Starter plan when billed monthly. The Professional tier is listed at $49/month per user on monthly billing, while larger Enterprise deployments are quoted on request and typically start higher depending on integration and support needs.
Repliq costs $240/year per user for the Starter plan when billed annually (equivalent to $20/month). The Professional plan annual rate is $468/year per user (equivalent to $39/month). Enterprise customers receive annual or multi-year contracts with custom pricing and invoicing terms.
Repliq pricing ranges from $0 (free trial) to $49+/month per user for commercial per-user plans, with Enterprise contracts and site licenses available for larger rollouts. Total cost of ownership depends on the number of field users, degree of backend integration, custom workflow development, and onboarding/support services.
Repliq is used to coordinate and measure in-person retail activities performed by field teams. Typical use cases include distributor salesforces taking orders from small retailers, merchandisers auditing shelf and promotion compliance, and supervisors verifying store visits and coaching staff based on performance data.
Operational workflows center on ensuring consistent execution of promotions, reducing out-of-stock situations through faster replenishment, and capturing point-of-sale data where traditional POS is absent. Teams use Repliq to replace paper checklists with structured digital forms, ensure photographic evidence is attached to critical actions, and automatically generate reports for head-office and regional managers.
In practice, Repliq is useful for brands and distributors aiming to increase route efficiency, shorten the order-to-delivery cycle, and get better visibility into execution KPIs such as SKU availability, share-of-shelf, and visit frequency. It also helps standardize onboarding and field audits so quality and compliance are measurable and repeatable across large teams.
Pros:
Cons:
Operational trade-offs: Repliq reduces manual reporting but requires disciplined device management, data hygiene, and ongoing training to keep field teams using the app consistently.
Repliq typically offers a no-cost entry to validate core capabilities before committing to a paid plan. The free trial is designed to let product teams run pilot programs with a limited number of users, configure a few checklists, and test order capture and reporting in live stores.
Pilot programs are commonly run for 30 days to 90 days depending on objectives and may include a mix of Starter features with temporary access to Professional analytics to allow managers to measure pilot impact. The trial period is intended to validate device compatibility, route logic, SKU master data, and basic integration points with finance or inventory systems.
Because field deployments depend on training and change management, Repliq often couples the free trial with implementation guidance or a kickoff workshop to accelerate adoption and ensure the trial yields actionable data for procurement decisions.
Yes, Repliq offers a Free Plan intended for evaluation and very small deployments, but the fully featured product is paid. The free tier usually includes limited users, reduced data retention, and basic functionality so organizations can pilot core workflows before moving to Starter or Professional plans.
Repliq exposes a developer-oriented API surface that supports back-office integration, automation, and data export. The API typically uses RESTful endpoints for common resources such as users, visits, orders, audit results, and images. Authentication follows standard token-based patterns (API keys or OAuth2 for enterprise integrations), and webhooks are available to deliver near-real-time event notifications to external systems.
Common API use cases include:
For implementation details, developers should consult Repliq's developer documentation (https://www.repliq.co/docs) which typically includes endpoint lists, example payloads, SDK availability for Android and iOS, rate limits, and best practices for handling offline-sync reconciliation. Large customers often request custom API contracts or direct database-level exports for high-volume integrations.
Repliq is used for field sales, retail execution, and merchandising management. Organizations deploy it to schedule store visits, capture orders, run compliance checklists, and measure field execution performance across distributed retail networks.
Yes, Repliq supports offline-first mobile data capture. The mobile app caches forms, photos and order data locally and synchronizes with the server when connectivity is restored, which is useful for rural or intermittent network environments.
Repliq starts at $25/month per user on the Starter plan when billed monthly; the Professional tier is $49/month per user for monthly billing, with discounted annual rates available for both plans.
Yes, Repliq integrates with ERPs and POS systems. The platform provides REST APIs and webhooks for pushing orders and pulling master data, and typical integrations include inventory, finance and order management systems for reconciliation.
Yes, Repliq offers a Free Plan for evaluation and very small deployments, but commercial deployments typically use the Starter or Professional plans for full functionality and integration support.
Yes, Repliq includes role-based access controls (RBAC). Administrators can define permissions for merchandisers, sales reps, supervisors and managers, controlling which workflows, reports and data each role can access.
Yes, Repliq supports automated alerts and escalation rules. You can configure thresholds and triggers (missed visits, non-compliance, low distribution) to notify supervisors by in-app messages, email or SMS.
Repliq follows standard enterprise security practices. Data is typically transmitted over TLS, access is controlled via roles and tokens, and enterprise plans include options for single sign-on (SSO) and audit logging; specific certifications and controls should be confirmed with Repliq for compliance needs.
Yes, Repliq includes pre-built dashboards and custom reporting. Managers can view KPIs like visit adherence, sales per route, SKU-level distribution and merchandising compliance, and export data for further analysis.
Deployment time varies by scope and integration complexity. A small pilot can be configured in a few weeks, while enterprise rollouts that include ERP integrations, custom workflows and comprehensive training typically take several months from kickoff to full adoption.
Repliq typically hires across product, engineering, customer success, and field implementation roles. Career pages on the company site and professional networks list current openings, and enterprise customers can expect dedicated account managers and implementation specialists for larger contracts.
Repliq may offer partner or reseller programs for system integrators and channel partners that implement and support deployments. Interested partners should contact Repliq sales for partner terms, certification requirements and revenue share models.
Public reviews and ratings are commonly found on software directories and review platforms that cover field service and retail execution software. For first-hand accounts, search for user reviews on major SaaS review sites and check case studies on Repliq's website or on industry forums focused on retail operations and distribution.