Vidyard

What is Vidyard

Vidyard is a business-focused video platform that combines hosting, recording, personalized video creation, playback, and viewer analytics in a single service. The product is designed for sales reps, marketing teams, customer success, and product teams that use video to communicate with leads, customers, and internal audiences. Vidyard handles video storage and delivery, provides an embeddable player with branding and calls-to-action, and links viewer behavior back to CRMs and analytics systems.

The platform includes tools for individual creators (screen and webcam recording), team libraries for shared video assets, and enterprise features such as single sign-on and account-level analytics. Organizations use Vidyard both to publish hosted video content (landing pages, help centers) and to send one-to-one or one-to-few personalized videos for outreach and onboarding.

Vidyard is often evaluated alongside hosting and communication tools because it bridges simple screen-recording tools and large enterprise video platforms: it focuses on rapid creation, fine-grained viewer data, and integrations that put video events directly into sales and marketing workflows.

Vidyard features

Vidyard bundles features for video creation, delivery, and measurement across individual and team use cases:

• Recording and creation: Browser extension and desktop recorder for webcam, screen, and mixed recordings; in-app trimming and thumbnails; support for personalized merge fields for custom messages.
• Hosting and playback: Branded, responsive video player, adaptive streaming, captions and transcripts, custom thumbnails, and domain whitelabeling for embedded videos.
• Analytics and engagement: Viewer-level heatmaps, play rate, drop-off metrics, and account-level dashboards that show which contacts watched which videos and for how long.
• Integrations and workflow: Native connectors for major CRMs and marketing automation platforms, Gmail and Outlook extensions, Slack notifications, and LMS/portal embedding.
• Security and compliance: Enterprise controls including single sign-on (SSO), permissioned libraries, domain restriction, and configurable data retention policies.

These features are organized for different user roles:

• Personal Use: quick one-to-one messages, recorded demos, and short explainers from individuals.
• Team Features: shared video libraries, team analytics, templates, and approval workflows for consistent external messaging.
• Enterprise Controls: SSO, audit logs, advanced analytics, dedicated support, and SLA-backed service levels.

What does Vidyard do?

Vidyard records, hosts, and analyzes video content so that businesses can use video as a measurable communication channel. It lets individuals record short personalized videos, lets teams publish marketing and help content, and provides analytics that link viewing events to contacts and accounts.

Videos created or hosted in Vidyard can be embedded on webpages, included in email sequences, and surfaced directly inside a salesperson’s CRM contact record. Vidyard captures viewer interactions (who watched, how long, which parts were re-watched) and exposes that data via dashboards, CRM fields, and the API for downstream automation.

The platform also supports player customization (branding and calls-to-action), transcripts and captioning for accessibility, and recording/hosting workflows that reduce friction between content creation and distribution.

Vidyard pricing

Vidyard offers these pricing plans:

• Free Plan: $0/month with basic recording, limited hosting, and viewer-level play tracking for individual creators
• Starter: $19/month per user (billed annually) with expanded recording features, email integrations, and more hosting capacity
• Professional: $39/month per user (billed annually) with team features, advanced analytics, and CRM integrations
• Enterprise: Custom pricing for large organizations with SSO, dedicated support, and advanced security

Pricing above is representative of typical market tiers for Vidyard; actual current prices, seat minimums, and add-on costs can vary. Check Vidyard's current pricing tiers (https://www.vidyard.com/pricing) for the latest rates and enterprise options.

Vidyard also sells add-ons such as higher bandwidth/streaming limits, captioning services, dedicated support, and professional services for onboarding and content strategy. For many organizations, the total cost includes per-user seats plus capacity or feature add-ons.

How much is Vidyard per month

Vidyard starts at $19/month per user when billed annually for a basic paid seat above the Free tier. Monthly billing and promotional rates may vary, and enterprise discounts are common for multi-seat contracts.

How much is Vidyard per year

Vidyard costs $228/year per user for a $19/month seat billed annually at the Starter level, and $468/year per user for a $39/month Professional seat billed annually. Enterprise agreements are negotiated and typically billed annually or by contract term.

How much is Vidyard in general

Vidyard pricing ranges from $0 (free) to custom enterprise rates, typically between $19–$39/month per user for mainstream paid tiers. Total deployment costs depend on user count, required integrations, support SLAs, and add-ons such as advanced analytics and dedicated hosting.

What is Vidyard used for

Vidyard is used for sales outreach, marketing content, customer onboarding, product demos, and internal communications. Sales teams send one-to-one personalized videos to increase response rates; marketing teams publish on-demand demos and gated content that feed viewer metrics into lead scoring models; customer success teams create how-to libraries and onboarding walkthroughs.

Marketing use cases include gated product demos, webinar recordings with viewer tracking, and nurture sequences that react to watching behavior. For sales, Vidyard is often used to replace long emails with short recorded messages that link back to a tracked player, then surface engagement events directly in CRMs such as Salesforce or HubSpot.

Product and support teams use Vidyard for knowledge base videos and recorded bug repros. Internal communications teams use it for training snippets, executive messages, and any content where viewer-level metrics and searchability (transcript text) improve reuse.

Pros and cons of Vidyard

Pros:

• Strong viewer-level analytics that link to CRM records and support lead scoring and sales prioritization.
• Integrated recording tools reduce friction for individuals to create personalized outreach videos.
• Embeddable, brandable player with calls-to-action and flexible placement across sites and emails.

Cons:

• Paid tiers are priced per user, which can be expensive for large teams that need many seats.
• Advanced analytics and enterprise controls typically require higher-tier plans or custom contracts.
• For simple screen recording or quick internal shares, smaller teams may find lighter tools like Loom more cost-effective.

Operational considerations include storage and streaming costs at high scale, administrative overhead for managing team libraries and permissions, and the need to map Vidyard events into downstream systems to realize full value.

Vidyard free trial

Vidyard provides a Free Plan with core recording and hosting features and typically offers paid plan trials or demo accounts for evaluation. The Free Plan is designed for single users to test recording, sharing, and basic analytics without committing to paid seats.

For teams, Vidyard often provides trial access to Professional features through a time-limited trial or a guided demo. These trials let organizations test CRM integrations, team libraries, and the analytics dashboards with sample data before purchasing.

To explore a live evaluation or request a demo, review Vidyard's trial and demo options on the Vidyard pricing and demo pages (https://www.vidyard.com/pricing and https://www.vidyard.com/demo).

Is Vidyard free

Yes, Vidyard offers a Free Plan that provides basic recording, hosting, and limited analytics for individual users. The Free Plan has restrictions on storage, team features, and advanced analytics compared with paid tiers, but it is sufficient to evaluate recorder and player capabilities.

Vidyard API

Vidyard exposes programmatic access through REST APIs, player SDKs, webhooks, and embed configurations that let developers automate uploads, retrieve analytics, and control playback behavior. The API surface includes endpoints for uploading videos, fetching video metadata, retrieving viewer events, and managing video assets.

Common developer workflows use the API to push video analytics into data warehouses, to populate CRM fields when a contact watches a video, or to automate personalized video creation and delivery. Vidyard also provides JavaScript player APIs for custom UI controls and mobile SDKs for native playback integration.

For implementation details, authentication methods, rate limits, and example requests, consult the official Vidyard developer documentation at the Vidyard API documentation (https://apidocs.vidyard.com). That resource includes sample code, webhook configuration steps, and information on supported client SDKs.

10 Vidyard alternatives

Paid alternatives to Vidyard

• Wistia — Business video hosting focused on marketing analytics, video SEO, and marketing tools such as calls-to-action and lead capture forms.
• Loom — Lightweight screen and webcam recorder oriented toward internal communication and quick asynchronous messages with simple sharing.
• Vimeo — Video hosting and distribution with tools for creators and businesses, including player customization and On Demand sales.
• Brightcove — Enterprise-grade video platform for media companies and large organizations with advanced streaming and monetization features.
• Dubb — Video communication platform with sales-focused integrations and automation for one-to-one video messaging.

Open source alternatives to Vidyard

• PeerTube — Federated, open source video hosting project that supports decentralized hosting and embeddable players.
• Kaltura Community Edition — Open source video platform offering hosting, transcoding, and player capabilities that can be self-hosted and extended.
• MediaDrop — Self-hosted video and audio publishing platform suitable for embedding and media libraries.

Each alternative has trade-offs: paid competitors often provide smoother integrations and managed infrastructure, while open source projects give more control and avoid per-user fees but require hosting and operational effort.

Frequently asked questions about Vidyard

What is Vidyard used for?

Vidyard is used for video creation, hosting, and viewer analytics for sales, marketing, and customer communications. Organizations use it to send personalized outreach, publish marketing assets, and track viewing behavior that feeds into CRM and marketing automation platforms.

Does Vidyard integrate with Salesforce?

Yes, Vidyard integrates with Salesforce through a native connector that logs video views to contact and lead records, creates activity records, and can be used to trigger workflow rules and alerts based on viewing behavior.

How much does Vidyard cost per user?

Vidyard starts at $19/month per user for a basic paid tier when billed annually, with higher tiers (for teams and enterprise) at higher monthly rates or custom pricing. Volume discounts and enterprise agreements are common for larger deployments.

Is there a free version of Vidyard?

Yes, Vidyard offers a Free Plan that includes recording, basic hosting, and limited analytics for individual users. The Free Plan is useful for testing and lightweight use but restricts advanced analytics and team features.

Can Vidyard be used for email outreach?

Yes, Vidyard is commonly used for email outreach—it provides Gmail and Outlook extensions and generates embeddable thumbnail+link combinations so recipients can watch tracked videos from email clients, with viewer events recorded in integrated systems.

Does Vidyard provide viewer-level analytics?

Yes, Vidyard provides viewer-level analytics showing who watched, how long they watched, which parts they rewatched, and engagement metrics that can be attributed to contact records in a CRM.

Can I embed Vidyard videos on my website?

Yes, Vidyard videos are embeddable using a responsive player that supports branding, custom overlays, and calls-to-action. Embed options include script-based players and iframe embeds for simple placement.

Does Vidyard support captions and transcripts?

Yes, Vidyard supports captions and automatic transcripts which can be enabled for accessibility and searchability; transcript text can be used for SEO and content indexing on public pages.

Is Vidyard secure for enterprise use?

Yes, Vidyard offers enterprise security controls including SSO, domain restrictions, role-based permissions, and configurable retention policies. Larger contracts can include SOC/ISO compliance details and contractual security commitments.

How does Vidyard compare to Loom for teams?

Vidyard is more focused on measurable, branded video workflows for sales and marketing while Loom emphasizes rapid internal communication and simplicity. Vidyard provides deeper analytics, CRM integrations, and player customization; Loom is often cheaper and faster for ad-hoc internal shares.

vidyard careers

Vidyard hires across product, engineering, sales, marketing, and customer success roles; larger offices and remote roles are common in technology hubs. Candidates should look for roles that reference experience with video systems, web integrations, and analytics platforms.

The Vidyard careers page lists current openings and typically describes team culture, benefits, and relocation or remote policies for each role. For the most up-to-date openings and application instructions check the Vidyard careers listing (https://www.vidyard.com/company/careers).

Vidyard's hiring process often includes technical screenings and take-home exercises for engineering roles, and case-based interviews for customer-facing positions. Compensation and benefits vary by role and geography.

vidyard affiliate

Vidyard runs partner and reseller programs that allow agencies and platform partners to resell or integrate Vidyard as part of larger solutions. Affiliate and partner arrangements typically include referral fees, co-marketing opportunities, and technical enablement.

Partners interested in referral or reseller arrangements should review Vidyard's partner program details and contact the partnerships team for agreements and certification requirements. See the Vidyard partner program overview (https://www.vidyard.com/partners) for more information.

Where to find vidyard reviews

User reviews for Vidyard can be found on major software review sites, including G2 and Capterra, where reviewers describe implementation experiences, support quality, and feature satisfaction. Search those sites for "Vidyard reviews" to see verified customer feedback.

For case studies and customer stories, Vidyard publishes examples on its website showing how sales and marketing teams measure ROI and workflow impact; check the Vidyard customer stories page (https://www.vidyard.com/customers) for detailed examples.