Wix

What is wix.com

Wix.com is a cloud-based website building and hosting platform that combines a visual, template-driven editor with integrated hosting, domain management, and commerce features. It targets a broad audience that includes freelancers, small businesses, online stores, restaurants, photographers, and agencies that need to publish and maintain websites without managing separate infrastructure.

Wix provides both no-code and low-code tooling: a drag-and-drop Editor for users who want visual control, an AI site generator (Wix ADI) for guided setup, and a developer environment (Wix Velo) for custom code, APIs, and back-end logic. The platform bundles core services—SSL, CDN, backups, and uptime monitoring—so users receive a hosted, production-ready site with minimal configuration.

Wix also includes an app ecosystem (the Wix App Market) with official and third-party extensions for payments, bookings, marketing, analytics, and shipping. That combination of templates, built-in features, and extensions makes Wix a single vendor option for businesses that want an integrated site and commerce stack without separate hosting, CDN, or plugin maintenance.

Wix features

Wix delivers a broad feature set organized for site creation, content management, commerce, marketing, and developer extensibility. The platform's modular design lets customers pick the Editor interface that matches their skill level and needs—from simple editors to advanced layout controls.

Key site building capabilities include a large library of responsive templates, a drag-and-drop visual editor, grid layout controls, and Editor X for more precise, responsive design. Templates cover common verticals such as restaurants, portfolios, blogs, events, and online stores. Built-in SEO tools include an SEO Wiz guided checklist, editable meta tags, structured data support, and automatic sitemaps.

Commerce and customer-facing features include product catalogs, inventory management, tax and shipping settings, coupon and discount rules, multi-channel selling (social and marketplaces), and integrations with payment gateways such as Wix Payments, Stripe, and PayPal. For service-based businesses there are native booking and scheduling modules, appointment management, and customer notifications.

The Wix App Market extends core features with apps for email marketing, live chat, loyalty programs, analytics, shipping, and accounting. For developers, Wix Velo (the platform's low-code environment) exposes server-side code, custom data collections, REST-like web modules, and hooks into site events so teams can build custom functionality, microservices, and API integrations. Enterprise customers can also access SLAs, SSO, and dedicated account support.

What does wix.com do?

Wix.com enables users to design, publish, and host websites and online stores from a single dashboard. It abstracts the underlying hosting and server management so users can focus on content, design, and commerce rules rather than infrastructure.

The platform allows non-technical users to launch sites quickly using templates and guided setup while offering more advanced options—custom code, serverless functions, and data collections—for technical teams. Wix handles domain registration, SSL certificates, CDN distribution, and routine maintenance tasks like backups and updates.

Wix also centralizes business workflows around the site: marketing campaigns, email newsletters, booking and customer management, payments, and order fulfillment. This lets small teams operate most of their digital presence directly from the Wix admin console without integrating multiple external systems.

Wix pricing

Wix offers these pricing plans:

• Free Plan: $0/month with a wixsite.com subdomain, Wix ads, limited storage and bandwidth, and basic site features
• Combo: $16/month (billed annually) with a connected domain, removal of Wix ads, and increased storage — monthly billing option typically costs more
• Unlimited: $22/month (billed annually) aimed at entrepreneurs and freelancers with more storage and app credits
• Pro: $27/month (billed annually) adds site booster and professional logo tools for brand-focused sites
• VIP: $45/month (billed annually) with priority support and additional features

Business & eCommerce plans (for accepting online payments) include:

• Business Basic: $27/month (billed annually) for accepting online payments and basic commerce features

• Business Unlimited: $32/month (billed annually) with more storage and advanced commerce tools

• Business VIP: $59/month (billed annually) with priority support and premium commerce capacity

• Enterprise: custom pricing for large organizations requiring SLAs, custom integrations, and dedicated support

Check Wix's current pricing tiers for the latest rates and enterprise options.

How much is wix.com per month

Wix starts at $0/month for the Free plan; the first commonly available paid Website plan typically starts at $16/month when billed annually (Combo). Business and eCommerce plans start higher—for example $27/month for Business Basic—depending on the commerce features required and billing cadence. Monthly (non-annual) billing is usually more expensive than annual plans and some features or promotional rates are only available on annual contracts.

How much is wix.com per year

Wix costs $192/year for the Combo plan at $16/month when billed annually. Higher tiers scale accordingly—Unlimited at $264/year for $22/month, Pro at $324/year for $27/month, and Business plans range from roughly $324/year to $708/year depending on the chosen tier and promotional discounts. Enterprise pricing is quoted per contract and includes custom terms and billing.

How much is wix.com in general

Wix pricing ranges from $0 (free) to $59+/month. Free accounts are suitable for learning and simple proof-of-concept sites but display Wix branding and use a wixsite.com subdomain. Paid plans remove branding, allow custom domains, increase storage and bandwidth, and add e-commerce capabilities. Enterprise contracts and add-on apps can push total costs higher depending on custom requirements, payment processing fees, and premium support.

What is wix.com used for

Wix is used for creating marketing websites, portfolios, blogs, landing pages, and online stores. Small businesses commonly use Wix to publish a customer-facing website that includes information pages, contact forms, appointment booking, and commerce functionality in a single product.

Agencies and freelancers use Wix to rapidly prototype and deliver client sites using templates and the Editor; Editor X targets designers who need responsive, grid-based layout control and CSS-like behavior. Creators and photographers frequently choose Wix for template design quality and integrated media galleries.

Wix is also used for online commerce by businesses that want straightforward order management, integrated payment processing, and built-in shipping and tax options without hosting a separate e-commerce platform. Service providers—salons, consultants, fitness instructors—use the bookings system to manage client appointments and payments directly from the site.

Because Wix bundles hosting, domain management, SSL, and CDN, it is often selected by teams that want a single vendor for site publishing, rather than assembling hosting, CMS, and plugins from multiple providers.

Pros and cons of wix.com

Wix provides a strong balance of ease-of-use and feature breadth, but it also has trade-offs compared with self-hosted systems or specialized e-commerce platforms.

Pros:

• Visual, intuitive site builder with a large template library and WYSIWYG editing
• All-in-one hosting, SSL, domain management, and CDN included with plans
• Extensive App Market for adding payments, marketing, analytics, and booking features
• Developer tools (Wix Velo) and Editor X for advanced customization and responsive design
• Built-in commerce features and multiple payment gateway options

Cons:

• Platform lock-in: migrating a site away from Wix requires rebuilding content because export options are limited
• Less control over hosting stack and server-level configuration compared with self-hosted CMS like WordPress
• Some advanced e-commerce or headless commerce use cases may be better served by specialized platforms such as Shopify or BigCommerce
• Pricing can increase with add-ons, apps, or enterprise needs; monthly billing is more expensive than annual

Decision factors:

• Small teams and non-technical users: Wix is an efficient option because hosting and CMS are handled by the vendor
• Design-forward projects: Editor X adds layout precision for designers who need responsive control
• Large-scale e-commerce: Consider specialized platforms if you require large catalogs, complex multi-store setups, or deep POS integrations

Wix free trial

Wix offers a Free Plan that functions as a perpetual free tier rather than a time-limited trial. The Free Plan allows users to build and publish sites on a wixsite.com subdomain with Wix advertising displayed on public pages. That free tier is commonly used to prototype site designs, test the editor, and evaluate apps before committing to a paid plan.

Paid plans typically include short-term money-back guarantees (for example, a 14-day refund window on some purchases) and promotional trials for certain features or apps. For commerce and custom domain use, you must upgrade to a Business plan or a paid Website plan.

If you want to test premium features without committing, create a site on the Free Plan, then upgrade temporarily to a paid tier to test domain connection, payments, or third-party apps. After testing, you can either keep the paid plan or revert to the Free Plan for ongoing development.

Is wix.com free

Yes, Wix offers a Free Plan that allows you to build, publish, and host a site on a wixsite.com subdomain with Wix ads. The Free Plan includes basic site-building features and limited storage; custom domains, removal of Wix ads, and commerce capabilities require paid plans.

Wix API

Wix exposes developer capabilities through Wix Velo (the Velo platform), public APIs, and an App Market for third-party integrations. Velo provides server-side JavaScript, REST-like endpoints, site data collections, and scheduled jobs that developers can use to implement custom business logic and integrations.

Key developer features include:

• The Velo serverless environment for writing backend code and exposing web modules as REST endpoints
• Wix Data collections that act as a simple built-in database with query and permissions controls
• Site event handlers and hooks for actions such as form submissions or order events
• SDKs and REST APIs for Wix Stores, bookings, and other Wix modules so developers can programmatically create products, manage orders, and sync customer records
• Editor and Component APIs for manipulating page elements and building custom UI components

For integration with external systems, Wix supports webhooks, REST endpoints, and third-party middleware through platforms such as Zapier. Developers can also build and publish apps to the Wix App Market that extend the Wix Editor or add admin functionality.

Explore the Wix Velo developer platform and the Wix API documentation for detailed guides, API references, and code examples.

10 Wix alternatives

• Squarespace — Design-forward website builder with polished templates and integrated commerce
• Shopify — Specialized e-commerce platform for online stores and multi-channel selling
• WordPress — Self-hosted, extensible CMS for full control and plugin ecosystem
• Webflow — Visual design and responsive layout control aimed at designers and agencies
• Weebly — Simple hosted website builder with basic commerce features
• BigCommerce — Enterprise-capable commerce platform for larger online stores
• GoDaddy Websites + Marketing — Quick site setup with integrated marketing tools and domain services
• Square Online — Commerce-focused builder with strong POS integration for in-person sellers
• Wix Studio — An advanced Wix offering for agencies and professional website production workflows
• Adobe Commerce (Magento) — Open-source / enterprise e-commerce platform for custom commerce needs

Paid alternatives to Wix

• Squarespace: A hosted builder noted for visual templates and integrated blogging and commerce features. Typically priced comparably to Wix for standard sites, with distinctive styling and restricted third-party app depth.
• Shopify: Focused on e-commerce, Shopify provides scalable order management, multi-channel selling, and an extensive app store. Better suited to catalogs, inventory-heavy operations, and POS integration than Wix's standard commerce plans.
• Webflow: Targets designers who need layout precision and exportable code; Webflow has a steeper learning curve but offers more granular control over CSS and interactions.
• BigCommerce: Provides a commerce-first architecture with advanced catalog and channel integrations; often chosen when merchants need native multi-store or complex B2B features.
• GoDaddy Websites + Marketing: Fast site provisioning with domain bundling and marketing add-ons; lower complexity but fewer design and developer features.

Open source alternatives to Wix

• WordPress: Self-hosted CMS with a vast plugin ecosystem, complete control over hosting and code, and many themes. Requires separate hosting, backups, and security management.
• Joomla: Flexible CMS with built-in multi-language support and strong extensibility; better suited to sites that need complex content models.
• Drupal: Enterprise-grade CMS for complex data models, integrations, and custom access control. Preferred for large, highly-customized sites but requires developer resources.
• PrestaShop: Open-source e-commerce platform focused on online stores, with a modular architecture and internationalization features.

Frequently asked questions about Wix

What is wix.com used for?

Wix is primarily used for website building and hosting. Individuals and small businesses use Wix to create marketing sites, portfolios, blogs, and online stores with integrated hosting, SSL, and built-in site management tools. It supports both no-code editing and developer extensions for custom features.

Does wix.com support e-commerce?

Yes, Wix supports e-commerce through dedicated Business plans. Wix Stores includes product catalogs, payment processing, inventory management, order tracking, and shipping settings; advanced commerce capabilities are available on Business and Enterprise tiers.

Can I use a custom domain with wix.com?

Yes, Wix allows custom domains on paid plans. Paid Website plans and Business plans include domain connection; Wix also offers domain registration and transfer services through its dashboard.

Does wix.com provide SEO tools?

Yes, Wix includes built-in SEO tools and guidance. The platform offers an SEO Wiz guided checklist, editable meta tags and URLs, structured data support, automatic sitemaps, and integrations with Google Analytics and Search Console to help improve search visibility.

Can I accept payments on wix.com?

Yes, Wix accepts payments via multiple gateways. Wix Payments, Stripe, and PayPal integrations are available; Business plans enable online payments, invoicing, and multi-currency support depending on region and payment provider.

Is wix.com suitable for large enterprises?

Yes, Wix offers Enterprise plans with custom pricing. Enterprise customers receive SLAs, dedicated support, single sign-on (SSO) options, and custom development services for large-scale or regulated deployments.

Does wix.com offer a developer API?

Yes, Wix provides developer APIs through Wix Velo. Velo offers server-side JavaScript, data collections, web modules, and REST endpoints for building custom site logic, integrations, and apps available in the Wix App Market.

How easy is it to migrate away from wix.com?

Migration from Wix typically requires rebuilding content on the target platform. Wix does not provide full site export of templates and layout; content (like images and text) can usually be downloaded and re-imported, but the page structure and editor-specific features need reimplementation on the new platform.

Does wix.com integrate with marketing and analytics tools?

Yes, Wix integrates with major marketing and analytics tools. The App Market and built-in integrations support Google Analytics, Facebook and Instagram channels, email marketing apps, and third-party services via Zapier or custom API connectors.

Can I use custom code or third-party scripts on wix.com?

Yes, Wix allows custom code and third-party scripts with restrictions. Wix provides places to add header and footer code, custom elements via Velo, and limited script injection; advanced server-side integrations should be implemented using Velo web modules or external middleware.

wix.com careers

Wix maintains corporate and product teams across engineering, design, product management, marketing, and customer support. Career opportunities include roles focused on frontend and backend development, site reliability engineering, product design, and developer platform work on Velo. Candidates typically find listings on the company careers site and professional networks.

Wix also hires roles in localization, customer success, and partnerships to support its global user base. For product and developer roles, experience with web technologies (JavaScript, React-style frameworks, REST APIs) and SaaS operations are commonly requested.

Wix's hiring pages and corporate blog provide detail on benefits, workplace culture, and open positions. Check Wix's official careers site for current openings and application instructions.

wix.com affiliate

Wix operates an affiliate program that lets partners earn commissions for referring new customers who upgrade to paid plans. Affiliates receive unique tracking links, promotional materials, and performance dashboards to monitor conversions.

Affiliate terms, commission rates, and eligibility criteria vary by region and promotional periods. Prospective affiliates should review the affiliate program terms on the Wix partner or affiliate pages and sign up through the program portal to get links and marketing assets.

Where to find wix.com reviews

To evaluate Wix from users and experts, consult a mix of review sources: product review sites for aggregated ratings and feature comparisons, developer forums for technical feedback, and app-specific reviews in the Wix App Market. Reviews on platforms like G2, Capterra, and Trustpilot show real-user scores and written feedback on ease-of-use, customer support, and pricing.

For technical perspectives, search developer communities and articles that compare Wix to other builders such as WordPress and Shopify. Also check case studies and portfolio showcases to see live Wix implementations and design flexibility.